The Social Marketing Detectives: Adobe CS6 Launch Case Study

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Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.

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The Social Marketing Detectives: Adobe CS6 Launch Case Study

  1. 1. @AdobeSocial #SocialValue The Social Marketing Detectives: A Case by Case Study Simon Morris, EMEA Marketing Director (@smorris75)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  2. 2. @AdobeSocial #SocialValue DIGITAL MEDIA DIGITAL MARKETING© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. Social is now integral to business| Course Title | 3
  4. 4. @AdobeSocial Social Media & Business Objectives #SocialValue PROFIT INNOVATION SERVICE GROWTH© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  5. 5. @AdobeSocial Adobe & Creative #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  6. 6. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  7. 7. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  8. 8. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  9. 9. @AdobeSocial #SocialValue Go Beyond Likes & Followers 12,32 10 407 3 0© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  10. 10. @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  11. 11. @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  12. 12. @AdobeSocial Test Structure #SocialValue Experience A Experience B© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  13. 13. @AdobeSocial Experience A #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  14. 14. @AdobeSocial Experience B #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  15. 15. @AdobeSocial What Did YOU Think? #SocialValue Experience A Experience B© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  16. 16. @AdobeSocial Results – Data Optimized #SocialValue Experience A Experience B Winner! Enter: 12% Learn: 200%© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  17. 17. @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  18. 18. @AdobeSocial Results #SocialValue  3 million referrals to Adobe.com  13% Revenue Contribution Creative Cloud  Reduced Ad Cost by 28%  $5,000 revenue from one Twitter follower© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  19. 19. @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  20. 20. @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20

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