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TRENDS IN MOBILE MARKETING
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TRENDS IN MOBILE MARKETING

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  • Smartphone are embedded into daily file – 89% ngườisửdụngsmartphonesửdụnghàngngày.
  • Sp hoạtđộngnhư pc diđộng- Ngoàinghevàgọithôngthườngthì ….
  • - 72% người dung sp dùng sp trongkhiđangsửdụngcácphươngtiện #
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  • - 9 người take action /10 người search
  • - Saukhi search trên sp thìbạnsẽlàmgìtiếptheo
  • - Tìmthông tin sp, dvgầnmình
  • - Hầuhếtnhữngngườitìmkiếmthông tin về location take action trong 1 ngày
  • Mobileđangthayđổihành vi muasắmhàngngày-79 % sựdụng phone trongcáchoạtđộngliên quan tới Shopping- 74 % quyếtđịnhmuasaukhisửdụng sp
  • Sp hỗtrợgìtrongviệcmuasắmvàntn 79 % Sp hỗtrợhọtrongviệcmuasắm
  • -SP làmộtphần quan trọngtrongquátrìnhmuahàngbằngnhiềukênh #
  • - Saukhidùng sp thìbạnđãbaogiờmuahàngchưa ?
  • - Sựảnhhưởng qua lạicủacácphươngtiệntruyềnthôngtới mobile search
  • 17% Nhàquảngcáocówapsitetuynhiên 6/10 ngườidùng sp mongđợiwapsiteđơngiannhưsửdụngtrên pc =>>Nhàquảngcáochưađápứngđủmongđợicủangườisửdụng
  • Tăngđộphủthươnghiệucókháchhàngmới
  • Tăng traffic Desktop website - Nhândiệnsảnphẩm, dv
  • M-commerce mớibắtđầu
  • Transcript

    • 1. MOBILE MARKETING Trends in Mobile Ad Network and Location – Based marketing will be the trend in the future Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
    • 2. Fifth iMedia was founded in 2008. Started as an ad-network in the Vietnamese new media market. Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email. Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
    • 3. Understanding Mobile users Mobile Advertising Outlook 2012 Mobile Ads In Vietnam Location-Based Marketing
    • 4. Understanding Mobile Users Your customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
    • 5. General Smartphone Usage
    • 6. Action – Oriented Searchers
    • 7. Location . Location . Location
    • 8. Purchase Briven shoppers
    • 9. Reaching the Mobile User
    • 10. Mobile internet In Vietnam 19 M (Source : Buzzcity) Internet traffic by mobile phone in Vietnam grew 400% compared to last year,
    • 11. Source : Cimigo Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone
    • 12. Mobile internet accesss by age (Source : Cimigo) People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49
    • 13. Activities conducted on mobile internet
    • 14. Asia smartphone penetration 2011
    • 15. Mobile Advertisers Outlook 19 May, 2012
    • 16. Mobile Advertising Behavior
    • 17. Mobile Advertising Attitudes
    • 18. MOBILE ADS In Vietnam Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)
    • 19. (Source : Inmobi)Mobile Now Top Media Channel in Vietnam
    • 20. (Source : inMobi) Mobile Now Top Media Channel in Vietnam
    • 21. Location! Location! Location!
    • 22. Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
    • 23. THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn

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