TRENDS IN MOBILE MARKETING

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  • SửdụngSmarthonentntrongcuộcsốnghàngngàyNgườisửdụngdùng sp chonhiềucôngviệcHọtìmkiếmnhữnggìtrên spSp cóảnhhưởnggìtớiviệcquyếtđịnhmua 1 spHọphảnứngthếnàovới mobile ads
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  • TRENDS IN MOBILE MARKETING

    1. 1. MOBILE MARKETING Trends in Mobile Ad Network and Location – Based marketing will be the trend in the future Presented by Phan Tien Dong – Business Development Manager, Fifth iMedia
    2. 2. Fifth iMedia was founded in 2008. Started as an ad-network in the Vietnamese new media market. Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email. Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
    3. 3. Understanding Mobile users Mobile Advertising Outlook 2012 Mobile Ads In Vietnam Location-Based Marketing
    4. 4. Understanding Mobile Users Your customers are on mobile. As a marketer, you need to be on mobile, too. Gain a deep understanding of smartphone consumer behavior specifically with regard to:
    5. 5. General Smartphone Usage
    6. 6. Action – Oriented Searchers
    7. 7. Location . Location . Location
    8. 8. Purchase Briven shoppers
    9. 9. Reaching the Mobile User
    10. 10. Mobile internet In Vietnam 19 M (Source : Buzzcity) Internet traffic by mobile phone in Vietnam grew 400% compared to last year,
    11. 11. Source : Cimigo Accessed internet on mobile phone in Vietnam Nearly 40% have already accessed the internet via their mobile or smart phone
    12. 12. Mobile internet accesss by age (Source : Cimigo) People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49
    13. 13. Activities conducted on mobile internet
    14. 14. Asia smartphone penetration 2011
    15. 15. Mobile Advertisers Outlook 19 May, 2012
    16. 16. Mobile Advertising Behavior
    17. 17. Mobile Advertising Attitudes
    18. 18. MOBILE ADS In Vietnam Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)
    19. 19. (Source : Inmobi)Mobile Now Top Media Channel in Vietnam
    20. 20. (Source : inMobi) Mobile Now Top Media Channel in Vietnam
    21. 21. Location! Location! Location!
    22. 22. Why do marketers love location-based tools so much? •Free word of mouth •Reviews •Specials •CRM
    23. 23. THANK YOU ! PHAN TIEN DONG Business Development manager , Fifth iMedia E : dongpt@5imedia.vn

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