Digital marketing is the promotion of products or brands using electronic media such as the internet, wireless messaging, mobile apps, and digital television. It differs from traditional marketing in that it enables organizations to analyze campaigns in real time to see what is and isn't working. Digital marketers monitor metrics like views, time spent, sales conversions, and what content resonates with audiences. Digital media is now ubiquitous and consumers can access information anytime, influencing what they know about brands from many sources, not just companies. People now want personalized, tailored brand communications from trusted sources.