Summary of the work I and others did to promote Emory Match Day, a big event at Emory University School of Medicine. Includes hashtag promotion, social media, media outreach, crowdsourcing, Storify and more.

1. Emory Match Day
2015
Marketing & Communications Success
Health Sciences Communications
Emory University

2. Advance Promotion of Event
& #EmoryMatchDay Hashtag
Clockwise from left:
Media advisory, example tweet
from @EmoryMedicine, example
tweet from @EmoryUniversity

3. Advance Promotion of Event
& #EmoryMatchDay Hashtag
Clockwise from left:
Instagram post by
@EmoryUniversity, two Facebook
posts by School of Medicine

4. Live Coverage of the Event
Clockwise from left:
Tweet by @EmoryUniversity, tweet
by @WinshipAtEmory, Instagram
pic and tweet by @EmoryUniversity

5. Live Coverage of the Event
Above:
Tweet by @EmoryMedicine with video clip of 12 noon Match rush

6. Sharing the Experience
Clockwise from left:
Emory News Center story, two Emory
University videos, sample of photos by
staff photographer Jack Kearse

7. Sharing the Experience
Clockwise from left:
Tweet by @EmoryUniversity promoting live
“social hub” with #MatchDay posts, two
sample Instagram posts by attendees

8. Sharing the Experience
Left:
Storify compilation of Match Day,
which received over 2,000 Views
Right:
@EmoryMedicine tweet
promoting Storify as a “hub” for
Match Day posts

9. Working with Partners
Clockwise from left:
Tweet with AAMC including Emory in
Match Day Storify, two tweets from
NRMP promoting @EmoryMedicine
photos and Storify

10. Local Media Coverage
Left and right:
Local NPR station WABE covers Match Day with on-air story, web story, and
tweet. Includes context of impending nationwide doctor shortage.

11. By the Numbers
Numbers for some of the most successful Match Day communications
Post (date) Views (est.)
Match Day News Release (3/20) ~6,600
@EmoryMedicine tweet promoting
#EmoryMatchDay (3/18)
~3,100
Primary Video on YouTube (3/20) ~3,000
@EmoryMedicine tweet with sunny SoM
photo after Match Day (3/20)
~3,000
@EmoryMedicinee tweet linking to Match
Day video (3/20)
~3,500
@EmoryMedicine tweet with video of
students rushing to envelopes (3/20)
~1,500
@EmoryMedicine tweet linking to official
Match Day story (3/20)
~1,300