GIGAOM PRO report by Amy Craven. Interview with Hook Mobile's product marketing head Wayne Chen and CEO Terry Hsiao on App Growth Engine and the landscape of apps. Thanks App Developer Alliance for the opportunity.
Onion model describes the different roadmap variants from strategy roadmap to product roadmap.
Sipuli-malli kuvaa eri roadmap tasot strategia roadmapista aina tuote-roadmappiin asti.
Abstract. Major software companies, such as Apple and Google, are disturbing the relatively safe and established actors of the mobile application business. These newcomers have caused signicant structural changes by imposing and enforcing their own rules for the future of mobile application development. The implications of these changes do not
only concern the mobile network operators and mobile phone manufacturers. This changed environment also brings additional opportunities
and constraints for current mobile application developers. Therefore, de-
velopers need to assess what their options are and how they can take advantages of these current trends. In this Presentation, we take a developer's
perspective in order to explore how the structural changes will in
fence the mobile application development markets. Moreover, we discuss
what aspects developers need to take into account in order to position
themselves within the current trends.
Onion model describes the different roadmap variants from strategy roadmap to product roadmap.
Sipuli-malli kuvaa eri roadmap tasot strategia roadmapista aina tuote-roadmappiin asti.
Abstract. Major software companies, such as Apple and Google, are disturbing the relatively safe and established actors of the mobile application business. These newcomers have caused signicant structural changes by imposing and enforcing their own rules for the future of mobile application development. The implications of these changes do not
only concern the mobile network operators and mobile phone manufacturers. This changed environment also brings additional opportunities
and constraints for current mobile application developers. Therefore, de-
velopers need to assess what their options are and how they can take advantages of these current trends. In this Presentation, we take a developer's
perspective in order to explore how the structural changes will in
fence the mobile application development markets. Moreover, we discuss
what aspects developers need to take into account in order to position
themselves within the current trends.
We understand you are investing in mobile applications to empower your customers, vendors, or employees with additional ways to benefit from your goods, products, services and solutions. No doubt, we are committed to ensuring the apps we build for you are drop-dead gorgeous and highly functional. We believe our most important task is to ensure your mobile apps deliver a strong return-on-investment. We analyze your value proposition and look at different ways to monetize your mobile applications.
While it is "cool" these days to have a mobile app - our definition of cool is bottom line profitability. We work with your team to ensure the mobile app we build provides a strong ROI.
Developer Economics 2011 is definitive report on mobile developers, apps and brands going mobile.
In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
Free download at www.DeveloperEconomics.com
Created by VisionMobile, sponsored by BlueVia
Developer Economics 2012 is available for free download at www.DeveloperEconomics.com. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.
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While it is "cool" these days to have a mobile app - our definition of cool is bottom line profitability. We work with your team to ensure the mobile app we build provides a strong ROI.
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In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.
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A demographic and business model analysis of today's app developer
1. A demographic and business model
analysis of today’s app developer
By Amy Cravens
This research was underwritten by the Application Developers Alliance.