Online Video - let's play

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Presentatie over online video, trends en ontwikkelingen vanuit het perspectief van Walter Hueber, Info Pinnacle.

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Online Video - let's play

  1. 1. http://nl.linkedin.com/in/hueber<br />http://www.facebook.com/walter.hueber<br />walter.hueber@infopinnacle.com<br />Video<br />Internet<br />Hiking<br />Voorschoten<br />China<br />Wijn<br />Positionering<br />
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  5. 5. Online video: In 2010, online video will keep growing, keeping pace with the good trends of this year. Online video is interactive, memorable, widely accessible, cheap to create and highly shareable, that is why entrepreneurs and business owners are willing to invest even more on video. <br />Online video advertising: Pre-roll ads will continue to dominate online video advertising. No innovation from Hulu, YouTube or Vivaki will prove as effective as a 0:15 or 0:30 coupled with a companion ad. YouTube only gains massive market share with its abundance of pre-roll and unless a brand new alternative is developed in the coming months, expect pre-roll to stay.<br />Content nesting: In 2010 your own content will spread on multiple locations more rapidly than you can imagine. That is why your website content needs to be nested in as many content aggregation sites as possible. Why is this really important? Picture this: If you have a video on your website that is not on YouTube, people on YouTube will not bother searching for your website, because they simply do not need to go elsewhere. For them, YouTube already represents the total number of videos available on their topic of interest. Got it?<br />
  6. 6. Google introduceert Google TV in mei 2010<br />CNN onderzochtdatadvertentiesrondgedeeldnieuwsleidentot 19- 27% meer brand recommendation.<br />55% van de mobiel video gebruikers in de VS is tussen 25-49, en geentienerzoalsiedereendenkt<br />2 miljard video’s bekeken op YouTube per dag. Elke minuut wordt er 24 uur aan video toegevoegd<br />52% van de gebruikers tussen de 18-34 deelt video's met vrienden en collega'<br />In 2013 is meerdan 25 procent van bekeken content door werknemersgedomineerd door audio, afbeeldingen en video<br />
  7. 7. YouTube – 2 miljard video’s per dag<br />
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  9. 9. trend #1: video is verkeer<br />trend #3: video als traffic<br />
  10. 10. 118.441 views voor de Consumentenbond<br />
  11. 11. Unboxing iPhone4 – 627.398 views<br />
  12. 12. trend #2: video is sociaal<br />
  13. 13. trend #3: video is mobiel<br />
  14. 14. BooneOakley – OnlyonYouTube<br />
  15. 15. trend #4: video is leerzaam<br />
  16. 16. How to KissPassionately – 7 miljoen views<br />http://www.videojug.com/film/how-to-kiss-someone-passionately<br />
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  18. 18. TV meets Internet<br />
  19. 19. 72uur.nl<br />
  20. 20. FlipIt<br />
  21. 21. FlipIt<br />
  22. 22. Do’s en Don’ts<br />#1 Hou het kort<br />#2 Maak het authentiek<br />#3 Deel (embed, Hyves, YouTube)<br />#4 Vindbaarheid films vereist extra werk<br />#5 Denk aan de uiterste houdbaarheid<br />
  23. 23. “The best way to predict the future is to create it.”<br />- Peter Drucker.<br />http://en.wikipedia.org/wiki/Peter_Drucker<br />

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