YouTube Content Marketing

1. Importance of Content Marketing
Through YouTube
Chloe Marcus

2. Popularity of YouTube
- It seems everyday my brother asks me if I have seen a certain video on YouTube
- I personally do not use YouTube as a channel for entertainment and news but the
transition to this channel as a source for everyday use has grown
- People today use YouTube as a type of cable television that is completely free and they
can access it everywhere
- Whether they are on their phone, tablet, computer or television they can watch all the
content YouTube provides
- This multifunctional channel has changed the way people entertain themselves and
keep up on the latest news and trends

3. “They want interactive, aesthetic,
engaging material.” 3 Reasons
Why You Should Be Marketing on
YouTube and Periscope

4. Forbes Quote
- As this quote from Forbes states, interactive is the best describing factor of
YouTube that makes it perfect for digital marketers of all kinds
- People crave the interactive and attention drawing content that a platform and
channel like YouTube provides
- Engagement is a key aspect of capturing the attention of the people
- They don’t want the dull motionless adds of the past, the future is movement
and awe

5. Apple Example
- Using the example of Apple’s product videos, they are filled with color, movement, and
awe
- They inspire people to not only buy their product but to embarrass the technological
advancement that comes with every new feature
- They highlight the sleek new technology that will impress anyone that sees you holding
or using it
- Having dynamic content that highlights the attractiveness of your product or company
is perfectly viable through a platform like YouTube

6. Interactive
- Looking back in the word interactive
- What are the ways YouTube, as a media channel, is interactive?
- Views, a number shown to everyone that happens by the video representing the
popularity and sometimes worth of the content
- Building off of views is the comments and likes left by the viewers, sharing their
thoughts of the content
- These views are able to connect and engage with the other people, customers and the
company itself
- From this phase videos can go viral and be linked through the use of other social media
channels, Facebook, Instagram, Twitter, etc.

7. Overview
- YouTube has become a community
- Using my dad as an example, he uses YouTube chiefly to watch peoples sailing blogs
as they cruise around the world or work on building and repairing their boats
- Although there are also plenty of other avenues he will also take as he goes through his
feed of usual channels
- The fact is YouTube is full of any type of content people might want to watch and
interact with and companies need to add their own
- Promoting their product on one of the most used and appealing platforms to people
these days is a great way to get their companies purpose and mission seen