Elements of a Pitch
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The document provides guidance on effective pitching to journalists, including: - Consider how your pitch aligns with the news cycle and what journalists are looking for. - Think like an editor and what key details they need about your story and how it could be told to their audience. - Keep pitches short, no more than a few sentences and three links, without attachments. - Follow up 2-3 days later and have supporting materials ready if needed. - Target your pitch to journalists that cover relevant topics.
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Elements of a Pitch
- 1. elements of a pitch presented by nicole ravlin pmg public relations nicole@peoplemakinggood.com
- 2. ✴ consider the news cycle - how will your pitch dovetail with what journalists are looking for?
- 8. ✴ think like a producer or editor: what do they need to know about your story and how will they tell your story to their audience?
- 9. ✴Short and Sweet: no more than a few sentences, no more than three links, no attachments. End with a call to action.
- 10. ✴do a round of follow-up emails two to three days later.
- 11. ✴Have support materials (high res photos, fact sheets, backgrounders, spokespeople’s schedules) at the ready.
- 12. ✴Make sure that you have a well built media list - target contacts that actually cover your topic. http://us.vocuspr.com/
- 13. the pitch
- 14. the result
- 15. the query A journalist with a top U.S. daily sends the following query: I'm interested in connecting with small-business owners that are planning to boost spending in the year ahead on new hires, equipment, facilities or any other area. Ideally, these would be small firms that have curbed spending over the past year or so until conditions were right. Alternatively, I would also be interested in talking to small-business owners who are keeping budgets tight going into next year.
- 16. the pitch Hi, My firm represents a lot of small businesses. One that would fit well with your query would be TrueBody Products. TrueBody is an all-natural soap company that has nationwide distribution through retailers like Whole Foods, Fred Mayer and Kroger. This past year Janice Shade (True CEO) had to scale back on spending because distributors (who are notoriously slow) were aging payables 120+ days. This put a serious crimp on her cash flow. In 2012, thanks to a round of funding and some creative capital – in addition to increased sales, Janice is now moving ahead to expand her product line (she offers a facial and a body bar now, she plans to have a liquid hand soap in the new year) and will invest in other areas of her company to include sales and marketing. Though she is increasing her spend – she is not taking her eye off conservative spending. The lesson learned in the past remains: if we don’t absolutely need it or it will not impact sales, we do not spend it. Janice is available if you would like more. Do you think she may be a fit? Many thanks for the consideration.
- 17. the result
- 18. the pitch Hi Keri, If you happened to catch the Super Bowl Halftime Show last night - chances are you're still wondering who that guy was on the tightrope. Well, that wasn't a tightrope, it was a Gibbon Slackline and viewers are still buzzing about the impressive array of tricks performed by Gibbon Slackline athlete, Andy Lewis. In addition, Andy was recently featured on TMZ earlier this afternoon for his show-stealing routine. I represent Gibbon and the Gibbon US Pro Team, including last night's athlete, Andy Lewis. Slacklining is an up and coming sport. Would you be interested in learning more, interviewing or getting a demonstration from any members of our pro team? Thanks, Liz
- 20. your turn!
Editor's Notes
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