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Building Communities Online: Facebook in 30 Minutes

Building Communities Online: Facebook in 30 Minutes



With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles ...

With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.

This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.



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    Building Communities Online: Facebook in 30 Minutes Building Communities Online: Facebook in 30 Minutes Presentation Transcript

    • Building Communities Online:in 30 Minutes
      presented by:
      Lori Greiner, Communications Manager
      Michael Sutphin, Writer
      Information and Communications Technology
      Professional Development Series, July 12, 2011
    • Overview
      What is Facebook and why be social?
      Steps for creating a profile and a page
      Keys to posting engaging content and interacting with target audiences
      How to measure success
    • Facebook By the Numbers:
      Facebook was launched February 2004
      As of July 1, there more 750 million active users, 151 million in the U.S. alone
      50% of the active users log on to Facebook in any given day
      The average user has 130 friends
      People spend over 700 billion minutesper month on Facebook
      Average user is connected to 80 community pages, groups and events
      More than 30 billion piecesof content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
      About 70% of Facebook users are outside the United States
      Source: Facebook.com
    • Impact of Facebook
    • About Facebook
      Free to users
      Users can develop profiles, groups, and pages
      Users can communicate through public or private messages
      News feed – “wall”
      Upload albums and photos
      Third-party applications
    • Profile/Personal Page
      • A way to portray yourself and connect and interact with friends
      • Off-limits to companies and nonprofit organizations
    • Privacy
      In the upper right, click “Account”and then select “Privacy Setting.”
      Control how your friends can find you
      Customize who sees what information on your Facebook profile
      Bottom Line: Do not post content on Facebook that you would not want the world to see
    • Groups
      • A way to connect with like minded people or give information about a particular topic
      • Groups can be kept open, closed, or secret
      • If you are a group admin., your name will appear on that group
    • Pages
      • A way to promote your business, product, service, or organizations or to represent a public figure, celebrity, or band
      • Pages never display their admins’ names
      • Vanity URL
      • Promotional widgets
      • Metrics
    • Vanity URL
      The URL of your Facebook page is randomly generated until you reach a certain amount of fans (currently 25). Then Facebook lets you pick your own vanity URL
    • Invite and Promote
      Send a personal message to your friends; don’t ask everyone
      Make posts on other pages to invite others to your page
      Insert the image on your website home page and link it to your Facebook page
      Link your Facebook page to Twitter
    • Invite and Promote
      Promote your page on other social media sites, websites, presentations, fliers for events, email signatures, Wikipedia, print materials, etc.
      If you are addressing a live audience, encourage people to join your page via SMS. Facebook users can send a text message to 32665 (FBBOOK) with the words “fanyourusername” OR “like yourusername” (without the quotes).
    • Facebook Ads
      Target by keywords, interests, age, gender, college, and more
      Geographic radius
      Drive audience to online content, whether Facebook page or other website
      Cost per clicks vs. cost per impressions
      Daily price caps
    • Develop Engaging Content
      Update your page regularly and frequently
      Keep content fresh and conversational
      Provide exclusive content
      Pay attention and reply to fans
      Your page should be social – not just an outlet for news releases
    • Interact
      Show your friends/fans that you care about them. Answer their posts and at a minimum, “like” their posts.
      Ask fans to post content on your page. Interaction keeps people connected.
      Every time someone interacts on your page, if may appear in that person’s news feed, promoting your site to their friends.
    • Post and Tag Photos
      Post event photos and tag participants
      Encourage fans to tag themselves
    • Tag Your Page
      Use the @ tag. As long as you “like” your own page, you can “@ tag” you page on your own personal profile.
      If Facebook does not automatically link to a friend’s name or page name, start typing the “@” symbol and the first few letters of the fan page name and it should appear in a drop- down menu.
      This can also be done when you post messages to other people’s walls or fan pages.
    • Measure Your Success
      Track readership and learn
      Use Facebook Insights
      Get statistics on your audience, demographics, page views, interactions and much more
      Measure feedback
      Monitor global discussion and sentiment
      Measure click-throughs
    • Keys for Success
      Post regularly with high quality content
      Use visuals
      Ask questions
      Show your passion
    • Questions?
    • Sample Facebook pages @Virginia Tech
    • Resources & References
      Beginners Guide to Social Media in Extension
      Virginia Tech Social Media – Guidelines and Procedures
      e-Xtension professional development website
    • Resources & References
      Secrets of a successful and effective Facebook page, presented at the 2011 ACE/NETC Conference by Peter Tögel, Clemson University