Case Study: A complete redesign effort for a general-interest newspaper, LEADERSHIP in Abuja, Nigeria. Over a one-year period Montgomery Multimedia provided a complete newspaper design solution, staff training, and development of new editorial and technology workflows.

1. The Design Method
™
A comprehensive approach to publication design

2. Is it time for a redesign?
Creating an original design for a new product is a big project
1. Design is a process
that touches every
major component
of a publication.
2. Design establishes
the visual identity
and branding of a
news product.
3. Design defines the
structure, rhythm
and visual language
for a publication.

3. There is a path to great design
When the word ‘redesign’ is discussed most people only consider
touching the building blocks of a publication’s visual identity and style
1. Color 5. Style patterns
2. Grids 6. Usage guides
3. Typography 7. Templates
4. Hierarchy 8. Navigation

4. But, design thinking can do more
Our design process also focuses on visual story training and developing
best practices in order to take advantage of the new design tools
1. Staffing and 5. Story planning
workflow
6. Professional
2. Graphics standards
thinking
7. Technology
3. Photo usage
8. Collaborative
4. Visual editing approaches

5. We are
visual
editors
We’ve been providing
design and visual
editing expertise for
our global clients
since 2005

6. Case Study
Leadership
Abuja, Nigeria
A complete redesign effort for
a general-interest newspaper,
LEADERSHIP in Abuja, Nigeria.
Over a one-year period we
provided a complete newspaper
design solution, staff training,
and development of new
editorial and technology
workflows.