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Solution Validation @ Lean Startup Machine

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Solution Validation @ Lean Startup Machine

  1. 1. Solution Validation @HowardKaplan June 7, 2014 ~ LSM Boston
  2. 2. *If you still haven’t read Steve Blank, stop listening to me and go order “The Startup Owner’s Manual”
  3. 3. Solution Validation
  4. 4. Life’s too short to build something nobody wants* *Or aren’t ready to buy TODAY
  5. 5. The only thing that matters is getting to product market fit.
  6. 6. Worst Practices
  7. 7. 5 Steps to Better Solution Validation
  8. 8. 1. Define success in advance
  9. 9. 2. Believe what I do, not what I say
  10. 10. 3. Growth Engine Riskiest Assumption (& often MVP Type) Paid: Activation & Concierge, Wizard of Oz, Crowd Source Sticky: Retention & Crowd Source, Survey Viral: Referral & Video, Landing Page
  11. 11. 4. MVP Type: Video
  12. 12. 4. MVP Type: Wizard of Oz
  13. 13. 4. MVP Type: Crowd Source
  14. 14. 5. Customer-Pain-Solution
  15. 15. Do or do not. There is no try.
  16. 16. howardk@cobblehillinteractive.com @HowardKaplan June 7, 2014 ~ LSM Boston

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