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Ijf15 The smartphone newsroom - Robb Montgomery

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Ijf15 The smartphone newsroom - Robb Montgomery

  1. 1. Robb MontgomeryThe Smartphone Newsroom Cardification" of news is a standard story form expectation for mobile consumers. And they expect to be able to interact with the information in smart ways. MSNBC Spectra Visual Newsreader
  2. 2. Robb MontgomeryThe Smartphone Newsroom (T
  3. 3. Robb MontgomeryThe Smartphone Newsroom Th Story cards Vertical presentation of stories and information that take advantage of high quality screens in the hands of mobile consumers
  4. 4. Robb MontgomeryThe Smartphone Newsroom I Swipeable Streamable Visually-led
  5. 5. Robb MontgomeryThe Smartphone Newsroom Consumers are “Mobile First” “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. They are always within reach. They are the first place consumers go to communicate, research and share.” B. Solis ⁄ Ad Age
  6. 6. Robb MontgomeryThe Smartphone Newsroom Th
  7. 7. Robb MontgomeryThe Smartphone Newsroom
  8. 8. Robb MontgomeryThe Smartphone Newsroom Content moves 
 to where audiences gather Snap Chat Discover
  9. 9. Robb MontgomeryThe Smartphone Newsroom Ask yourself: What does a mobile consumer expect from a typical story? Mobile news and information consumers expect frictionless engagement with content. 
  10. 10. Robb MontgomeryThe Smartphone Newsroom There is a design language for mobile
  11. 11. Robb MontgomeryThe Smartphone Newsroom Mobile is not a bolt-on service “If publishers and marketers are going to succeed with mobile, they will have to adapt to the notification, alert, subscription, and personalization behaviors that only purpose-built mobile-only can deliver.” - Robb Montgomery
  12. 12. Robb MontgomeryThe Smartphone Newsroom The news of now
  13. 13. Robb MontgomeryThe Smartphone Newsroom Vertical video Split the screen to show multiple angles. “Literally, can’t even” 
 on Snapchat
  14. 14. Robb MontgomeryThe Smartphone Newsroom Vertical video You can hack the display to provide multiple windows to content.
  15. 15. Robb MontgomeryThe Smartphone Newsroom x Vertical video Reduce the motion in vertical video to keep your viewers from vomiting.
  16. 16. Robb MontgomeryThe Smartphone Newsroom x Vertical video Let events unfold in front of the camera. Best if any motion is small in relation to the full frame.
  17. 17. Robb MontgomeryThe Smartphone Newsroom Vertical video Smooth motion is best. Focus on unique visuals that surprise and reward the viewer.
  18. 18. Robb MontgomeryThe Smartphone Newsroom Th 30 seconds Can you tell a story 
 in 30 seconds?
  19. 19. Robb MontgomerySmart Film School Cut a 30-second video and upload from the camera roll to Twitter in widescreen.
  20. 20. Robb MontgomeryThe Smartphone Newsroom Th
  21. 21. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery One reporter, one iPad, one story.
  22. 22. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery Bicycle cam!
  23. 23. Robb MontgomeryThe Smartphone Newsroom x Multimedia report 30 second video clips Text Photo galleries bitly.com/berlin-thing
  24. 24. Robb MontgomeryThe Smartphone Newsroom If Storehouse + Twitter By posting an image with a Tweet, my Storehouse story became a story card that was widely shared.
  25. 25. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery bitly.com/berlin-thing
  26. 26. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery News story Sequences Shot sizes Patterns Sound bites Narration Script Performance Natural sounds Graphics Titles Branding
  27. 27. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery Press conference soundbites captured with Android smartphone..
  28. 28. Make Smartphone Video Like a Pro Robb Montgomery What storytellers need to know Master the shot patterns and sizes that build visual sequences. Discover how to get great soundbites and work with interview subjects. Improve story planning, script writing and on- camera pieces. Produce all of the elements with an iPad or iPhone.
  29. 29. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery MOJO gear IPhone 6+ UnigripPro mount Luxpad 22 lamp K&M desktop stand Miniball head Powerbank Shotgun mic w/ dead cat iRig Pro preamp
  30. 30. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery What sequences do Compress time Create suspense Change location Introduce new idea Introduce new subject Show a process
  31. 31. Make Smartphone Video Like a Pro Robb Montgomery Gathering interview sound bites Stability Shot size Background Framing Eye level Angles Lighting Microphones Questions Responses
  32. 32. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery Log and capture Best soundbites Best shots Best sounds Most compelling facts
  33. 33. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery Transform the clips into a “shot list”
  34. 34. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery Establish scene Sequence Witness Cutaway Expert Summary
  35. 35. Robb Montgomery smartfilmschool.com A MOJO school in your pocket.
  36. 36. Robb Montgomery Self-directed courses can be taken in as little as 45 minutes. Structured learning makes it easy to find and focus on the tasks at hand. The lessons are always on your phone.
  37. 37. These new courses are being used to train correspondents at CNN and 
 The New York Times in mobile storytelling methods.
  38. 38. Robb Montgomery The Smart Film School is a collection of certificate courses that teach filmmaking, video journalism, content marketing and mobile journalism to professionals. Course packs with lessons in: Mobile filming and editing fundamentals Multimedia stories and apps Video content marketing Gear and apps for mobile journalism Mobile reporting methods Interview techniques Script writing Narration and piece-to camera Multimedia content creation Story planning and scripting Video editing
  39. 39. Robb Montgomery Design your own course We have several clients who are choosing to build their own courses from our library of more than 125 lessons. Site license pricing makes your custom training program affordable.
  40. 40. Make Smartphone Video Like a Pro Robb Montgomery Retooling the newsroom
  41. 41. If many of your reporters are able to work in the field, 
 then who should be working in the newsroom? • Editors • Producers • Social media teams • Curators • Designers • Developers • Data teams • Writers • Mobile rewrite desk • Video editors • Audience researchers • Video graphics • Picture editors • Video presenters/ hosts • Studio staff • Event staff The S.M.A.R.T. Media Lab is built for mobile production.
  42. 42. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery S.M.A.R.T. media lab The ‘mobile-first’ newsroom
  43. 43. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery
  44. 44. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery S.M.A.R.T. media lab
  45. 45. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery S.M.A.R.T. media lab
  46. 46. Robb MontgomeryMake Smartphone Video Like a Pro Robb Montgomery bitly.com/smartmedialab S.M.A.R.T. media lab
  47. 47. The MOJO pyramid Three levels of mobile reporting VJs Specialists Generalists
  48. 48. The MOJO pyramid VJs Specialists Generalists VJs - Highly skilled, solo field reporters with specialized gear and the most demanding assignments. Specialists - Dedicated to producing one story form 
 at professional level with dedicated gear. Generalists - Field reporters producing a range of multimedia assets using common mobile devices. By Robb Montgomery
  49. 49. The MOJO pyramid VJs Specialists Generalists Video journalists are the James Bond of MOJOs. They have all the skills and can function by themselves. VJs can shoot, report, write, edit and file from anywhere. VJ’s use a range of lightweight, high quality devices and accessories to deliver finished packages with high production values.
  50. 50. The MOJO pyramid VJs Specialists Generalists VJs can file in-depth, original films, reporter’s notebooks, behind the scenes, and social media updates to keep an audience glued to the subjects they are there to document. They can be parachuted into conflicts like BILD and RTE Ireland do with theirVJs. @Claas_Weinmann @philipbromwell
  51. 51. Turkey’s SOMA mine disaster by @Claas_Weinmann for BILD. de http://strh.se/WlTe 
  52. 52. Make Smartphone Video Like a Pro Robb Montgomery First, some questions How do we plan coverage? What assignments make sense? How do we plan ‘swarming’ scenarios for our field reporters? What goals should we set for mobile reporting? What expertise do we look for in new recruits? What new knowledge do chief editors need 
 to have?
  53. 53. Make Smartphone Video Like a Pro Robb Montgomery Story planning What will be the best way to tell this story? What am I trying to produce with a mobile phone? What materials or media do I need to file? What multimedia story elements will I need? What story forms am I best at? Can I or should I do all this myself or . . . . . . . Should I be working with a colleague? Am I seeking visual answers to story questions?

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