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Lean startup & customer development with Javelin Experiment Board

Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.

Lean startup & customer development with Javelin Experiment Board

  1. 1. Lean Startup & Customer Development with Javelin Experiment board TAAVI LINDMAA UX designer & lean evangelist   twitter: @taavilindmaa lindmaa@gmail.com
  2. 2. About Me • Lean UX Designer @ Trinidad Consulting • Certified Gamification designer • Researcher for “The Gamification Revolution” by Gabe Zichermann • Worked in NYC @ Dopamine Creative Agency • Advised & Incubated at Founder Institute NYC & TLN On Twitter @taavilindmaa
  3. 3. Happy clients
  4. 4. WHY? Simon Sinek
  5. 5. LEAN? • Using less resources • Building less features • Decreasing cash spent • Creating value for customers
  6. 6. It not about going faster but going shorter distance
  7. 7. MVP PRODUCT = EXPERIMENT
  8. 8. CUSTOMER HYPOTHESIS
  9. 9. 5 min
  10. 10. Define your customer groups When creating personas take in considerations the following:  1. Demographics 2. Aspirations and Fears 3. Technology and Media Consumption 4. Shopping/purchase Habits 5. Superpowers 6. Friends Group
  11. 11. Bartle’s player types Environment Interacting Acting People Socialisers Killers Achievers Explorers
  12. 12. Customer group Tom - Age 30 
 He’s been the music guru among his friends since college and isn’t stopping now. He wears casual, comfy clothes whenever possible. Eats and hangs outside with friends and spends everything he earns. Single and lives in artistic neighbourhood. Technology - uses latest iPhone and has apps to keep him updated of new stuff
  13. 13. Market: Estonia Persona group: Office worker Name: Mailis Kask Job position: Business development associate Demographics: Age: 35 Education: Higher Languages: Estonian, English, Finnish Nationality: Estonian Family: Married, 2 children Personality: social, active, hard worker, ambitious, worries about her looks Technology: Android smartphone and Windows PC at the office. Customer group
  14. 14. FIND EARLY ADAPTORS
  15. 15. PROBLEM Who have problem with what? E.g. Older people have a problem with seeing clearly.
  16. 16. 5 min
  17. 17. SOLUTION Do not define until the problem is validated. Why? Because every problem has multiple solutions.
  18. 18. Riskiest assumption If true then your business will fail.
  19. 19. 5 min
  20. 20. Define validation method and success criterion
  21. 21. Iterate until you find the right customer with right problem
  22. 22. Interviews & observation
  23. 23. How to ask? GOOD: Who, What, When, Where, Why, How BAD: Would you like... Do you… The more you ask someone to imagine something, the less you can trust their data
  24. 24. While interviewing • Go in with 2-3 objectives • Have real conversation • Record data or write down • Friends and family doesn’t count
  25. 25. SELLING IS NOT ALLOWED
  26. 26. HOW TO FIND PEOPLE? 1.Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls @taavilindmaa
  27. 27. Look for patterns
  28. 28. PITCH
  29. 29. Goal? Goal isn’t about acquiring customers, it’s about finding potential customers to talk to.
  30. 30. Collect leads
  31. 31. A/b testing
  32. 32. A/b testing
  33. 33. Heatmaps
  34. 34. Crowdfunding
  35. 35. Screen recording
  36. 36. Eye-tracking
  37. 37. Fake ad Home for sale!
  38. 38. Wufoo form
  39. 39. CONCIERGE
  40. 40.   GET OUT                         OF THE                                       BUILDING! @taavilindmaa
  41. 41. CASE STUDY 1 Lean Statup Conference Winner  
  42. 42. What's next? • Talk to real customers (min 25 people) • If problem validated then set up landing page and start collecting currency • Else pivot and change at least one input
  43. 43. LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap @taavilindmaa
  44. 44. CHEERS! TAAVI LINDMAA UX designer & lean evangelist   twitter: @taavilindmaa lindmaa@gmail.com

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