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DESIGN THINKING
Healthcare for Cancer
Innovation tool for
Smart Nation
Objectives
1.  Application of design thinking as an innovation tool
2.  The design team healthcare project
Introduction
Palo
French origin est. 2009
Technology & Agile as DNA
Singapore est. 2012
Design & Strategy
THE DESIGN &
STRATEGY TEAM
Research
Agency
Consulting
Banking
Education
Branding
Industrial
Design
Military
Game
In 2016 (SG alone)
30+ innovation
projects
Bot
Amazon
Alexa
Smart
Kiosk
Process
Automation
Blockchain
Auction
Platform
Reb...
Background
OUR TEAM’S PURPOSE
Harnessing & challenging
the collective genius to
create meaningful impact
A TEAM CHALLENGE
Break away from doing
things related to fintech,
insurance, banking
WE OWE & LOVE SINGAPORE
Our roots are here
A HAPPY ACCIDENT
We didn't know that
Singapore has a
Smart Nation initiative
- and never planned
for this
A Smart Nation i...
Why Cancer Healthcare
#1
Singapore has an ageing
population
Challenges are expected
to increase especially in
the area of healthcare
#2
Cancer as the focus.
Widest range of patients:
young to old, and still
(unfortunately) top
ailment affecting
Singapore
...
Our Approach
Palo’s Approach to Innovation
DoThink
Finding
Opportunity(s)
Executing
Opportunity(s)
Palo’s Approach to Innovation
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & Agile
Palo’s Approach to Innovation
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & Agile
Palo’s Approach to Innovation
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & Agil...
Our Journey
Our journey
Dec Jan Feb Mar - Apr May >
●  Late Dec’16 Project
initiated
●  Engaged NUS
Researcher
●  Over 4 weeks Field
R...
Establishing project goal
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & Agile
Wh...
DEFINITION OF HEALTH
“Health is a state of complete physical,
mental and social well-being, not
merely the absence of dise...
Continuum of Health
Src: http://sha4re.com/care-continuum/
Roles & Challenges
Patients Caregivers Care providers
●  Co-morbidities: Health knowledge: What
causes chronic diseases, t...
Roles & Challenges
Patients Caregivers Care providers
●  Co-morbidities: Health knowledge: What
causes chronic diseases, t...
Caregivers – the forgotten
•  Scheduling for appointments, transportation
•  Monitoring patient’s health
•  Lose control o...
Understand the customer - first hand
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup...
Research Approach
Caregivers:
•  Challenges during care giving
•  Tools to manage their role
Patients:
•  Understand frust...
Persona
Focuses on people above other factors
Deepens your empathy for others
Summarizes your research findings
Challenges...
Challenges mean Opportunities
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & Agil...
Map the journey
•  Visual summary the current state of a
cancer patient’s journey and
interaction with caregivers and
prov...
Problem statements
Helps see different perspectives
Provides a direction for problem solving
Invites divergent thinking
Ho...
Making it real
DoThink
Finding Opportunity(s):
Design Thinking
Executing Opportunity(s)
Lean Startup & AgileImagine the so...
The story of Elaine
& Her Father
Elaine’s father has been
having persistent abdominal
discomfort for a few months
The specialist informs them
that her fath...
Elaine is confused with the
many resources having
different views on treatments
and dietary requirements
Using her notepad...
Her father’s condition is not
improving and he feels like
he is being treated like a
guinea pig
The chemotherapy makes
her...
Meanwhile Elaine is juggling
both her career and taking
care of her father
Miscommunication often
happens within the famil...
HOW MIGHT WE 
–
provide the best in care cancer resources &
tools to improve the functioning & well-being
of the communiti...
Elaine opens the CanServe
app
CAN
SERVE
She finds her father’s
medical records, uploaded by
the provider
She has access to...
Connect to a community of
people with similar journeys
CAN
SERVE
Her family has access to her
father’s drug prescription,
...
Elaine and her father are
able to record and access
their notes easily
CanServe has a Chat
system which allows Elaine
to c...
Concept poster
•  Promotes a vision of the future
•  Helps you build a business case
•  Provides a roadmap for moving forw...
Concept: We Care
A take home service where patients and caregivers sync with
providers off-site
Support Chat
Doctor’s Orde...
Concept: CanServe
Information sharing platform that focuses on alleviating
anxiety and stress that plague caregivers
Appoi...
Principle
Basic Guiding Principles
Meeting needs
of the people
Executable
through
technology
Makes
business
sense
Feature priority
Impact
Difficulty
Strategic
Hi valueJust do it
Luxury
(nice to have)
Feature priority
Impact
Difficulty
Feature x
Feature x
Feature xFeature x
Feature x
Feature x
Feature x
Feature x
Feature priority
Impact
Difficulty
Feature x
Feature x
Feature xFeature x
Feature x
Feature x
Feature x
Feature x
Next Step
So far
-  SME engagement
-  Research: planning,
recruiting, executing,
analysis
-  Sharing result
-  Ideation workshop
day...
So far
SGD
200,000(approx)
days
165
11 pax
What’s next
Connect us with wider audience: people
and organizations who want to make an
meaningful impact & create a posi...
In summary
•  Application of design thinking
•  Getting cancer healthcare initiative off the ground
Thank you
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Design Thinking as innovation tool for Smart Nation: Cancer healthcare

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Presentation done as part of Singapore Design Week Festival 2017

Summary:
How does design thinking change mindsets and culture so that a nation like Singapore can continue to innovate and lead the transformation for a better future? Harnessing the power of design thinking to build a ‘Smart Nation’ for Singapore, this workshop aims to give audiences the opportunity to realize the potential this methodology has.

A user-centered way of solving problems, design thinking involves collaboration across user segments, through strategies like customer journey mapping, design research and rapid prototyping. While design is often used to describe an end-product, in reality if applied properly, can be used to address problems or issues across a variety of field including social issues.

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Design Thinking as innovation tool for Smart Nation: Cancer healthcare

  1. 1. DESIGN THINKING Healthcare for Cancer Innovation tool for Smart Nation
  2. 2. Objectives 1.  Application of design thinking as an innovation tool 2.  The design team healthcare project
  3. 3. Introduction
  4. 4. Palo French origin est. 2009 Technology & Agile as DNA Singapore est. 2012 Design & Strategy
  5. 5. THE DESIGN & STRATEGY TEAM Research Agency Consulting Banking Education Branding Industrial Design Military Game
  6. 6. In 2016 (SG alone) 30+ innovation projects Bot Amazon Alexa Smart Kiosk Process Automation Blockchain Auction Platform Rebuild
  7. 7. Background
  8. 8. OUR TEAM’S PURPOSE Harnessing & challenging the collective genius to create meaningful impact
  9. 9. A TEAM CHALLENGE Break away from doing things related to fintech, insurance, banking
  10. 10. WE OWE & LOVE SINGAPORE Our roots are here
  11. 11. A HAPPY ACCIDENT We didn't know that Singapore has a Smart Nation initiative - and never planned for this A Smart Nation is one where people are empowered by technology to lead meaningful & fulfilled lives. [...] We seek to improve living, create economic opportunity and build a closer community “
  12. 12. Why Cancer Healthcare
  13. 13. #1 Singapore has an ageing population Challenges are expected to increase especially in the area of healthcare
  14. 14. #2 Cancer as the focus. Widest range of patients: young to old, and still (unfortunately) top ailment affecting Singapore Src: Principal Causes of Death - Singapore Ministry of Health
  15. 15. Our Approach
  16. 16. Palo’s Approach to Innovation DoThink Finding Opportunity(s) Executing Opportunity(s)
  17. 17. Palo’s Approach to Innovation DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & Agile
  18. 18. Palo’s Approach to Innovation DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & Agile
  19. 19. Palo’s Approach to Innovation DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & AgileToday’s focus
  20. 20. Our Journey
  21. 21. Our journey Dec Jan Feb Mar - Apr May > ●  Late Dec’16 Project initiated ●  Engaged NUS Researcher ●  Over 4 weeks Field Research: Planning, Executing and Analysis ●  Research findings ●  Ideation workshop ●  Develop prototype and test ●  Launch MVP Team: 11 people (1 on maternity leave)
  22. 22. Establishing project goal DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & Agile Why? What are we trying to frame. Broad area of healthcare
  23. 23. DEFINITION OF HEALTH “Health is a state of complete physical, mental and social well-being, not merely the absence of disease or infirmity” - World Health Organization
  24. 24. Continuum of Health Src: http://sha4re.com/care-continuum/
  25. 25. Roles & Challenges Patients Caregivers Care providers ●  Co-morbidities: Health knowledge: What causes chronic diseases, treatments etc ●  Adherence: Importance of taking medications ●  Social supports: Lack of transport to appointments, need for social support, ●  how to navigate links to volunteer organizations etc ●  Paperwork: Many forms to fill for subsidies, difficult for patients to keep track of what’s available and what they need ●  Continuity of care: Doctor shopping, going for follow ups, going for physio/rehab, taking medications ●  Mental well-being: Burnout, isolation, stress, worry, fear ●  Social supports: Lack of transport to appointments, need for social support, how to navigate links to volunteer organizations etc ●  Health education: steep learning curve, role as patient advocate ●  Financial supports: Cost of caring for patient, may have to leave workforce, how to re-enter? ●  Paperwork: Many forms to fill for subsidies, difficult to keep track of what’s available and what they need ●  Education: Keeping updated and aware of advances, best practices etc ●  Patient education: Ensuring correct use of antibiotics, teaching patients about their diagnoses, highlighting importance of adherence ●  Technology support Src: V. Haledane - Saw Swee Hock School of Public Health NUS
  26. 26. Roles & Challenges Patients Caregivers Care providers ●  Co-morbidities: Health knowledge: What causes chronic diseases, treatments etc ●  Adherence: Importance of taking medications ●  Social supports: Lack of transport to appointments, need for social support, ●  how to navigate links to volunteer organizations etc ●  Paperwork: Many forms to fill for subsidies, difficult for patients to keep track of what’s available and what they need ●  Continuity of care: Doctor shopping, going for follow ups, going for physio/rehab, taking medications ●  Mental well-being: Burnout, isolation, stress, worry, fear ●  Social supports: Lack of transport to appointments, need for social support, how to navigate links to volunteer organizations etc ●  Health education: steep learning curve, role as patient advocate ●  Financial supports: Cost of caring for patient, may have to leave workforce, how to re-enter? ●  Paperwork: Many forms to fill for subsidies, difficult to keep track of what’s available and what they need ●  Education: Keeping updated and aware of advances, best practices etc ●  Patient education: Ensuring correct use of antibiotics, teaching patients about their diagnoses, highlighting importance of adherence ●  Technology support Src: V. Haledane - Saw Swee Hock School of Public Health NUS
  27. 27. Caregivers – the forgotten •  Scheduling for appointments, transportation •  Monitoring patient’s health •  Lose control of own life to care for patient •  Low-level depression •  Can’t fail
  28. 28. Understand the customer - first hand DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & Agile Who? Who and what are the needs of the people
  29. 29. Research Approach Caregivers: •  Challenges during care giving •  Tools to manage their role Patients: •  Understand frustrations and their journey Care providers: •  Understand the current process, challenges, tools and resources,... At the end of this, I should be able to _____________
  30. 30. Persona Focuses on people above other factors Deepens your empathy for others Summarizes your research findings Challenges your preconceptions
  31. 31. Challenges mean Opportunities DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & Agile Define the opportunity space
  32. 32. Map the journey •  Visual summary the current state of a cancer patient’s journey and interaction with caregivers and providers •  Deepens empathy for others •  Identify critical touch points •  Informs subsequent design activities
  33. 33. Problem statements Helps see different perspectives Provides a direction for problem solving Invites divergent thinking How might we _____________ so that _____________
  34. 34. Making it real DoThink Finding Opportunity(s): Design Thinking Executing Opportunity(s) Lean Startup & AgileImagine the solution
  35. 35. The story of Elaine & Her Father
  36. 36. Elaine’s father has been having persistent abdominal discomfort for a few months The specialist informs them that her father is diagnosed with Stage 2 colorectal cancer Her father puts on a strong front but in reality, feels desperate. The family does not know how to help him
  37. 37. Elaine is confused with the many resources having different views on treatments and dietary requirements Using her notepad, she updates the oncologist on her dad’s condition, dietary, moods and other things such as stool color The nurse is often swamped by many questions from the patients and caregivers
  38. 38. Her father’s condition is not improving and he feels like he is being treated like a guinea pig The chemotherapy makes her father moody and the side effects cause him to stay away from society
  39. 39. Meanwhile Elaine is juggling both her career and taking care of her father Miscommunication often happens within the family, due to gaps in knowledge transfer of the treatment instructions
  40. 40. HOW MIGHT WE – provide the best in care cancer resources & tools to improve the functioning & well-being of the communities affected by cancer.
  41. 41. Elaine opens the CanServe app CAN SERVE She finds her father’s medical records, uploaded by the provider She has access to relevant and reliable information
  42. 42. Connect to a community of people with similar journeys CAN SERVE Her family has access to her father’s drug prescription, taking burden off her as the sole caregiver CanServe reminds all family members on the next treatment schedule CAN SERVE Next treatment: May 18th
  43. 43. Elaine and her father are able to record and access their notes easily CanServe has a Chat system which allows Elaine to clarify uncertainties easily DAILY LOGS
  44. 44. Concept poster •  Promotes a vision of the future •  Helps you build a business case •  Provides a roadmap for moving forward
  45. 45. Concept: We Care A take home service where patients and caregivers sync with providers off-site Support Chat Doctor’s Orders Diary Integrated record database
  46. 46. Concept: CanServe Information sharing platform that focuses on alleviating anxiety and stress that plague caregivers Appointment scheduling made accessible Community Prescription manager Curated resources Chat
  47. 47. Principle
  48. 48. Basic Guiding Principles Meeting needs of the people Executable through technology Makes business sense
  49. 49. Feature priority Impact Difficulty Strategic Hi valueJust do it Luxury (nice to have)
  50. 50. Feature priority Impact Difficulty Feature x Feature x Feature xFeature x Feature x Feature x Feature x Feature x
  51. 51. Feature priority Impact Difficulty Feature x Feature x Feature xFeature x Feature x Feature x Feature x Feature x
  52. 52. Next Step
  53. 53. So far -  SME engagement -  Research: planning, recruiting, executing, analysis -  Sharing result -  Ideation workshop days 165 11 pax
  54. 54. So far SGD 200,000(approx) days 165 11 pax
  55. 55. What’s next Connect us with wider audience: people and organizations who want to make an meaningful impact & create a positive change in Singapore
  56. 56. In summary •  Application of design thinking •  Getting cancer healthcare initiative off the ground
  57. 57. Thank you
  • MinLinLim

    Nov. 5, 2017
  • alexhochunsiong

    Mar. 25, 2017
  • Tvrle

    Mar. 14, 2017
  • SamsonNg1

    Mar. 10, 2017
  • NormanKuo

    Mar. 10, 2017
  • FernYit

    Mar. 9, 2017
  • Piikayyy

    Mar. 9, 2017

Presentation done as part of Singapore Design Week Festival 2017 Summary: How does design thinking change mindsets and culture so that a nation like Singapore can continue to innovate and lead the transformation for a better future? Harnessing the power of design thinking to build a ‘Smart Nation’ for Singapore, this workshop aims to give audiences the opportunity to realize the potential this methodology has. A user-centered way of solving problems, design thinking involves collaboration across user segments, through strategies like customer journey mapping, design research and rapid prototyping. While design is often used to describe an end-product, in reality if applied properly, can be used to address problems or issues across a variety of field including social issues.

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