Despite the glut of infographics for content marketing, a great piece of visual content still inspires and engages audiences. The problem is not so much that visuals don't work (they do!) but that poorly constructed content ends up being less effective for marketing, lead generation, brand awareness, and brand journalism.
This presentation is a look at what makes great infographics / visual content, including examples, use cases, inspiration for what you can create, and starting points for storytelling and content strategy.
*** Available as a downloadable .PDF by clicking "Save" at the top. Examples are hyperlinked in the document.
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