Seminar, Software University Bulgaria, Sofia 13th October, 2015

1. Confidential
13th October 2015,
Software University
Am I a Business
Intelligence Hound?

2. 2
Speakers
Stanislava Tropcheva
Ani Vasileva
in/tropcheva Blog: tropcheva.com
BI Consultant in Adastra Bulgaria
 10 + years in IT
 6 years in BI
 BI technologies: OBIEE, SAP Business Objects, MS SQL Server BI
 Databases: Oracle, Netezza, DB2, MS SQL Server
BI Consultant in Adastra Bulgaria
 3+ years in IT and BI
 BI technologies: Tableau, QlikView, MicroStrategy
 Databases: MS SQL Server , Oracle, MySQL

3. 3
Presentain: How to use it?
 Link:
presentain.com/stanislava_tropcheva
 Request followup
 Ask question
 View current slide (and share it )
 Request presentation slides

4. 4
Our Objectives … or what we’ll give you
 To touch to the surface of BI
 To understand why BI is so helpful
 To try yourself

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Agenda
 Business Intelligence (BI) Overview and Discussion
 Data Visualization
 BI Architecture
 Demo – BI and Decisions Making: GA, Tableau
 Gartner Magic Quadrant for BI & Analytics Platforms
 Try it yourself
 Crossword Game
 Are you a Business Intelligence Hound?
 Q&A

6. 6
What is BI up to you?
“Be what?”

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Hans Rosling: The River of Myths
https://www.youtube.com/watch?v=lYpX4l2UeZg

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What is BI after Hans Rosling?
“Ohhh, it’s cool, isn’t it?”

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BI is not an oxymoron!
 Found missing
 Clearly misunderstood
 Business Intelligence
 Same difference
 Terribly pleased
 Pretty ugly
 Random order
 New Tradition

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HOWARD DRESNER (1992), Gartner Group - coined the phrase 'Business Intelligence‘

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HOWARD DRESNER, Gartner Group - coined the phrase 'Business Intelligence‘, 1992
Technology Rain
Decisions,
based on facts

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“I have to make a decision …”
What is Business Intelligence
Which is The key?

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“I have to make a decision …”
What is Business Intelligence
Intuition … !?

14. 14
“I have to make a decision …”
What is Business Intelligence
Reality Facts & Numbers

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Similarities between Pilot cabin & BI …
Data exists ,
but … needs
Information
Visualization
transforms
data into
Information
Information
becomes
Knowledge
Knowledge
powers
Decisions
… and again
Data

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“I have to make a decision …”
What is Business Intelligence
“If you can’t measure it, you can’t manage it…”
Peter Drucker

17. 17
Where BI is applicable
… and …
Why it is so important?

18. 18
Everywhere … It Surrounds us
Healthcare
Pharmaceutical
Government
Education & Research
Retail
Transportation & Travel
Manufacturing
Telecommunications
Banking & Finance
Energy
Information & Technology
Media & Entertainment

19. 19
Anything strange?
Liu Bolin

20. 20

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Q1: Which items have higher sales in 2014?
Viz 1 or Viz 2

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Q2: Which of these 5 countries was the most crowded
in 2012? Compare the rest countries with each other.
Viz 1 or Viz 2

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Q3: Whisky or wine do our clients prefer?
Viz 1 or Viz 2

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Think with your
S
Simple Visualization Techniques for Quantitative Analysis
NOW YOU SEE IT, Stephen Few

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Very precise

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Not very precise

27. 27
Greater: Very precise

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Greater: Not very precise

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DEMO

30. 30
My prediction was:

31. 31
My prediction was:

32. 32
Discover Business Intelligence systems
Business Question:
CEO says: “We need to increase our sales”
Marketing Manager says: “In order to do that I need an information about
the most sold products. Who can provide us with this information… because
we have it on our servers, don’t we?”
IT Manager says: “Yes, the data is there … BUT … it is not in the right
structure so that to have the answer immediately ….I need between 20-30
days to extract this information from the data”
Data ≠ Information

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What stays behind BI?
Discover Business Intelligence systems ...

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What stays behind BI?
Data Warehouse
“digital” warehouse, storing all of the company’s information
(daily + historical)
Consolidate the information in one centralized place
Used for reporting & data analysis, so that to detect changes and
tendencies
Based on dimensional modeling (Facts & Dimensions)
Allow easy and fast access to company’s information

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… but how we build
DW?

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What stays behind BI?
Extract Transform Load
… by ETL processes:
 Extract the data from OLTP systems
 Transform it
 Load it into the Data Warehouse

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… but how to see what
we have in DW?

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What stays behind BI?
OLAP, Reports, Dashboards…
 OLAP Cubes
 Reports
 Dashboards
 etc.

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2015 Gartner Magic Quadrant for BI & Analytics
Platforms

40. 40
Try it yourself 
https://public.tableau.com/profile/tropcheva#!/
vizhome/BILeaders2015-
TrialsFreeVersions/BILeaders2015

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Attention:
Last Question

42. 42
Q&A

43. 43
Thank you!
 Adastrian BI Hounds 
38B Cherni Vryh Blvd.
9000 Varna, Bulgaria
Tel: (+359) 2 960 29 95
Fax: (+359) 2 960 00 31
2 Dunav Street
9000 Varna, Bulgaria
Tel: (+359) 2 960 29 95
Fax: (+359) 2 960 00 31