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Star Image Task (Richard
Dyer’s Star theory and Justin
Bieber)
By Vincent Yau
Summary of Richard Dyer’s Star
theory (Image Construction)
• According to Richard Dyer, pop performer and pop star are two...
Summary of Richard Dyer’s Star
theory (Industry and Audience)
• According to Richard Dyer’s theory, pop stars are manufact...
• Richard Dyer believes that stars started out as “real” human.
The record company then transform/construct them to be as
...
Justin Bieber – Star Image
Construction
• The star image of Justin Bieber is not a real
person, it is constructed through ...
JB - Audience and Institutions
• Justin Bieber is a famous Canadian singer,
who also dances and acts. Justin Bieber has a
...
JB - Ideology and Culture
• Justin Bieber links to Richard’s theory as
he is represented as a star who promotes
certain id...
JB - Character and Personality
• The character and personality of Justin Bieber
has changed since his first appearance. He...
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Star image

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Transcript of "Star image"

  1. 1. Star Image Task (Richard Dyer’s Star theory and Justin Bieber) By Vincent Yau
  2. 2. Summary of Richard Dyer’s Star theory (Image Construction) • According to Richard Dyer, pop performer and pop star are two different things in media term. • Pop performers are the ones who are famous and popular mainly because of their talent in the genre of pop music. Where as Pop star are simply an artificial image • He believes image of pop stars are not real person, but instead they are images constructed through a number of elements such as music videos, advertising, magazines etc… • Their icons and celebrities are constructed by the manager for financial reasons and are built to target a specific audience or group of people. • Richard Dyer’s Star theory is broken down into 3 parts: Industry and Audience, Ideology and Culture, character and personality.
  3. 3. Summary of Richard Dyer’s Star theory (Industry and Audience) • According to Richard Dyer’s theory, pop stars are manufactured to make money from the audience for the company/record labels such as advertising their concert tickets, signing autographs and have fan meetings. Richard believes that stars are created to give them as much likeability as possible as fans are the means of keeping the music industry together. The company tend to manufacture the stars what they think audiences want. Summary of Richard Dyer’s Star theory (Ideology and Culture) • Richard Dyer believes that pop stars were presented as people who promote certain ideologies by conveying their beliefs and opinions outside of the music industry. Pop stars/Artists shares their information on common types of media such as magazine, websites and social media network. For example, a popular pop star may share his/her latest hairstyle to the fans on Instagram so people will see it as a trend or new style.
  4. 4. • Richard Dyer believes that stars started out as “real” human. The record company then transform/construct them to be as realistic as possible while maintaining a fan base by being themselves. The construct is often based on the audience and generation and will conform to what they will want to see. • Richard believes that seeing a stars lifestyle through the internet, magazines and newspaper will feel closer to them. Fans and audiences will know much more about the star, and they are able to see the real image of them. Summary of Richard Dyer’s Star theory (Character and Personality)
  5. 5. Justin Bieber – Star Image Construction • The star image of Justin Bieber is not a real person, it is constructed through different elements such as music, music videos, magazines and social media network. His image is built for an audience, specifically with a signature that differentiates him from other stars. The image of Justin Bieber was popular for his hairstyle, where the hairstyle gets really popular that we see it as a trend. He also changed his own fashion aesthetic through various ways and fans tend to copy his fashion style. • His star image is also constructed negatively, Justin Bieber is often surrounded by controversy where his negative actions may be replicated by others. He is sometimes shown as a negative role model on the media.
  6. 6. JB - Audience and Institutions • Justin Bieber is a famous Canadian singer, who also dances and acts. Justin Bieber has a big impact in institutions and audiences. His first appearance and image has attracted many girls where he is soon modified his image so that more girls will pay money for his merchandise or to watch him in concert. • He has a global fan base, termed as “Believers” and over 40 million followers on Twitter, which he has an impact on institutions because his image has been constructed successfully whether he is portrayed negatively or positively, his record company will make huge amount of money out of the amount audiences and fans. • To gain more audience attention, he has shortened his hairstyle because the company would like to change his style for the audience purpose and he needed to maintain popularity by doing something unexpected.
  7. 7. JB - Ideology and Culture • Justin Bieber links to Richard’s theory as he is represented as a star who promotes certain ideologies by conveying his beliefs and opinions outside of music. • Justin Bieber has used his social media account such as Facebook, Twitter and Instagram to share his culture values and attitudes to the audience such as showing fans his new fashion style and hairstyle, or use the social media website share the his lifestyle. This will give the Justin Bieber a unique persona and the cultural values will interest the audiences. • Justin Bieber mainly used these social media website to portray his positive image, for example, he has posted images of him taking part in several charities and he has volunteered with different organisations.
  8. 8. JB - Character and Personality • The character and personality of Justin Bieber has changed since his first appearance. He is started out as a teenage boy who had passion in music, specifically singing. His song ‘baby’ is about girls, it has shown his typically teenage boy characteristic and attitude and have attracted a large amount of audiences, mainly girls because the fan girls believes that is a nice character and attitude. • However, the behaviour and personality of Justin Bieber has been shown negatively in the recent years. He was caught smoking weed, and has been shown through the media. He is also seen getting angry at paparazzi and tries to hit photographers
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