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Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
- Source: Standish Group, 2000 IT Project Statistics  …. ,[object Object],[object Object],[object Object]
IT Project Size vs. Outcome
IT Project Size vs. Duration
A  Big  Splash  In  Wall  Street  in March  2001... Nike Says Profit Woes Due To IT   Philip Knight, Nike’s Chairman and CEO, blamed the  “complications arising from the impact of implementing our new demand-and-supply planning systems and processes”  for the shortages of some products and excess amounts of others as well as late deliveries. Result: Profits Fell Short of Estimate by 33% I guess my immediate reaction is:  This is what we get for $400 million? Source: Computerworld, March 5, 2001
Nike’s IT Disaster  is Not An Exception... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM – Hot Area for IT Spending But… A Big Challenge to Implement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning from Failure  - Case of BMC Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Third Time  - BMC did it Right! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco’s Dilemma in Late 1993 1.  Legacy system could not handle 80% annual growth rate of Cisco. Constant band-aids to meet business needs resulted in the application becoming “too much spaghetti.” Systems outages became routine exacerbated by the difficulties of recovering from outages. ,[object Object],[object Object],[object Object],[object Object],Problem: None of us was going to throw out the  legacies and do something big.
The Defining Moment ,[object Object],[object Object],January 1994: Autonomous approach to replacing legacy systems in Order Entry, Finance and Manufacturing will not work. SVP of Manufacturing took the lead - put together a team in February to investigate the replacement
Process for Selecting ERP Vendor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process for Selecting ERP Vendor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total Time: 75 days Time clock: May 1, 1994 Next step: Board Approval
Estimating Project Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Date: February 1995 Project Time: 9 months
Rationale for ERP Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ERP System became one of Cisco’s top 7 goals for the year
The Implementation Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting Team Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Version 0
Implementation Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Version 1
Implementation Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Versions 2 & 3
Post-Implementation Blues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fixing the System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reward for the ERP Team - Over $200,000 cash bonus
Cisco’s ERP Implementation Lessons   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cisco’s ERP Implementation Lessons   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ERP Implementation Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Steps taken by Cisco Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Steps taken by Cisco Management ,[object Object],[object Object],[object Object]
The Promise of ERP Efficiency of the Enterprise in isolation Focus: Inward-looking AND Years to implement Hundreds of millions of $ Problem: Change the way companies work by integrating the back-office processes into one smoothly functioning whole. Promise:
The Reality :  Fox-Meyer Case Example ,[object Object],[object Object],[object Object]
Fox-Meyer’s ERP Project ,[object Object],[object Object],[object Object],[object Object]
Fox-Meyer - The System ,[object Object],[object Object],[object Object],[object Object]
Fox-Meyer – What Happened? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fox-Meyer – The Blame Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fox-Meyer - Aftermath ,[object Object],[object Object],[object Object]
And Others... ,[object Object],[object Object],[object Object],[object Object]
A Notorious Disaster  Hershey Foods – October 1999   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No  End  In  Sight . . . Goodyear – November 2003   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ERP Implementation: A Real Pain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hidden Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ERP implementation costs fall in the range of $3 to $10 per dollar spent on the software itself - Meta Group
Training - Consistently Underestimated Because…. Workers have to learn  new processes   Not just a  new software interface e.g., A receiving clerk at the plant’s loading dock now becomes an accountant.  Because the clerk is keying new inventory directly into a live system, mistakes have an immediate impact on the books.  And the plant’s number crunchers can no longer simply look at their data in batches, now they need to be able to pinpoint the origin of each data entry to verify its accuracy.
ERP is NOT  Just About Technology Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration -- Is NOT Easy Links have to be built between ERP and other corporate software on a case-by-case basis Monsanto has add-on applications for logistics, tax, production planning and bar coding.  Integrating them with SAP has consumed more time and money than estimated AND… If the ERP’s core code has to be modified to fit the business process, costs will skyrocket.
Testing Must be Process-Oriented DO NOT… … Use DUMMY DATA … And move it from one application to another Run a real  purchase-order through the system, from order entry to shipping and receipt of the payment -- the whole “order-to-cash” cycle - preferably with the employees that will eventually do the jobs.
Fox-Meyer’s Mistake Company received about 500,000 orders daily from thousands of pharmacies, each of which ordered hundreds of items. … SAP could only handle a few thousand items a day No way to test in advance…ran some simulations, but not with the level of data we have in an operating environment.
Data   Conversion  Is NOT 1-2-3 ,[object Object],[object Object],[object Object],[object Object],Because….
Elf Atochem Case ,[object Object],[object Object],[object Object],[object Object]
Data Analysis - Check Needs in Advance ,[object Object],[object Object],[object Object]
Consulting Fees  Can Run Wild ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Uncover  Hidden Costs Upfront ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation of Enterprise Systems -  Two Big “Non-IT” Hurdles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Murphy’s  Law  for  Data ,[object Object],[object Object],[object Object],[object Object],[object Object],Data problems are more difficult to solve than hardware and software problems.
Gaps  in  MIS  Data  -  An Old Problem ,[object Object],[object Object],General Electric “ Information on orders, sales and margins … are of maximum value when tied to … meaningful market segments. And segment-based data are of limited use to finance, hence the common misalignment problem between finance and marketing.”
A  More  Serious  Problem . . . Data  That  is  NOT  Available ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How  to  Get  Soft  Customer  Data ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data  Management  Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Quality: The Cornerstone of CRM Inaccurate and low-quality data costs US businesses $611 B each year in bad mailings and staff overhead alone… More injurious than the unnecessary printing, postage and staffing costs is the slow but steady erosion of an organization’s credibility among customers and suppliers as well as its inability to make sound decisions based on accurate information. Mission Statement of Cullen/Frost Bankers (an $8 B financial holding company in San Antonio,Texas) More than 98% of our company’s assets and those of our customers are managed by data and information – and less than 2% are in the form of cold hard cash.  Just as we are careful and meticulous in managing cash and negotiables, we have a duty and obligation to exercise a high degree of care with the data that is the basis for customer relations and decision-making. Source:  The Data Warehousing Institute Report , 2001
A  Common  Source  of  Data  Problems - Autonomous  Divisions: Nestle  Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lack  of  Common  Data  Standards “ Every plant would buy vanilla from the vendor, and the vendor would just get whatever it thought it could get. And the reason we couldn’t even check is because every division and every factory got to name vanilla whatever they wanted to. So you could call it 1234, and it might have a whole specification behind it, and I might call it 7778. We had no way of comparing.” ,[object Object],[object Object],[object Object],[object Object],[object Object],“ My team could name the standards but the implementation roll-out was at the  whim of the business.”  CIO of Nestle USA Source:  CIO Magazine , May 15, 2002
LOCKHEED  EXAMPLE   What is “Sales”? “ The importance of standard definitions can be illustrated by the use of the word   “sign-up.”   In general, the term refers to a customer’s agreement to buy an aircraft. However, prior to the establishment of a standard definition, it was used differently by various organizational units. To marketing people, a sign-up was when a   letter of intent  to buy was received. Legal services considered it to be when a   contract   was received. Finance interpreted it as when a  down payment   was made. The standard definition of a sign-up now used is   a signed contract with a non-refundable down payment.”
Get  the  Dirt  on  Your  Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Computerworld , Sept. 11, 2006
Data Cleansing - A Must When Creating the CIF ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Cleaning House” – An Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Extracting, Transforming & Cleansing Customer Data - 80% of Firms Underestimate Time & Resources*  ,[object Object],[object Object],[object Object],Good data quality does not drive value in and of itself but it is the  means to achieve high-value benefits.  Although data quality  maintenance is not the front-facing functional module in a CRM  project, it is a necessity to get value from the CRM investment . * Source:  Gartner Viewpoint , Nov.29, 2001
The  Politics  of  Data -  Most  Vexing  Problem   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process Change Is Another Hurdle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No. 1 Implementation   Problem: Resistance to Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Key to Sell Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Change A very useful framework for thinking about the change process is problem solving. Managing change is seen as a matter of moving from one state to another, specifically, from the problem state to the solved state in a planned, orderly fashion.  The Lewin-Schein Model of Change Unfreezing Moving Refreezing
People Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hammer Acknowledges…. ,[object Object],[object Object],[object Object],I wasn’t smart enough about that. I was reflecting my engineering background and was insufficiently appreciative of the human dimension.  I’ve learned this is critical.
CRM  is  Risky  Business ,[object Object],[object Object],[object Object],[object Object],[object Object],As much as CRM promises to improve customer relations and increase revenues, there is the potential for disaster. “Your website has to be friendly . . . Should not confuse visitors . . or, people will not come back.”
CRM  from  Scratch -  Dell,  Cisco,  Staples,  Kraft . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  Build ? -  One  Reason :  Lack  of  Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Greatest  Drawback -  Adapting  Package  to  Customer  Relationships ,[object Object],[object Object],[object Object]
Why  Dell  Chose  to  Build -  Premier  Pages  for  Business  Customers ,[object Object],[object Object],[object Object],[object Object]
Dell  Controls  Its  Destiny! ,[object Object],[object Object]
CRM Software: “For a Song” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Alternative: Outsource  - Use an Application Service Provider (ASP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software as a Service: SaaS -  A Flat Per-User, Per Month Fee: $50 - $125   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Market Leader: Salesforce.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: An Investment Bank in San Francisco - Putnam Lovell Securities Inc ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Systems: Rent or Buy? CRM Subscription Services + Offer rapid deployment + Provide some customization and integration options -  Allow less control over data location and privacy Licensed CRM Software + Is highly customizable + Integrates more tightly with other applications + Offers complete control over locally housed application servers and data - Requires more time to deploy

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ERP - Implementation is The Challenge

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  • 3. IT Project Size vs. Outcome
  • 4. IT Project Size vs. Duration
  • 5. A Big Splash In Wall Street in March 2001... Nike Says Profit Woes Due To IT Philip Knight, Nike’s Chairman and CEO, blamed the “complications arising from the impact of implementing our new demand-and-supply planning systems and processes” for the shortages of some products and excess amounts of others as well as late deliveries. Result: Profits Fell Short of Estimate by 33% I guess my immediate reaction is: This is what we get for $400 million? Source: Computerworld, March 5, 2001
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  • 28. The Promise of ERP Efficiency of the Enterprise in isolation Focus: Inward-looking AND Years to implement Hundreds of millions of $ Problem: Change the way companies work by integrating the back-office processes into one smoothly functioning whole. Promise:
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  • 40. Training - Consistently Underestimated Because…. Workers have to learn new processes Not just a new software interface e.g., A receiving clerk at the plant’s loading dock now becomes an accountant. Because the clerk is keying new inventory directly into a live system, mistakes have an immediate impact on the books. And the plant’s number crunchers can no longer simply look at their data in batches, now they need to be able to pinpoint the origin of each data entry to verify its accuracy.
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  • 42. Integration -- Is NOT Easy Links have to be built between ERP and other corporate software on a case-by-case basis Monsanto has add-on applications for logistics, tax, production planning and bar coding. Integrating them with SAP has consumed more time and money than estimated AND… If the ERP’s core code has to be modified to fit the business process, costs will skyrocket.
  • 43. Testing Must be Process-Oriented DO NOT… … Use DUMMY DATA … And move it from one application to another Run a real purchase-order through the system, from order entry to shipping and receipt of the payment -- the whole “order-to-cash” cycle - preferably with the employees that will eventually do the jobs.
  • 44. Fox-Meyer’s Mistake Company received about 500,000 orders daily from thousands of pharmacies, each of which ordered hundreds of items. … SAP could only handle a few thousand items a day No way to test in advance…ran some simulations, but not with the level of data we have in an operating environment.
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  • 56. Data Quality: The Cornerstone of CRM Inaccurate and low-quality data costs US businesses $611 B each year in bad mailings and staff overhead alone… More injurious than the unnecessary printing, postage and staffing costs is the slow but steady erosion of an organization’s credibility among customers and suppliers as well as its inability to make sound decisions based on accurate information. Mission Statement of Cullen/Frost Bankers (an $8 B financial holding company in San Antonio,Texas) More than 98% of our company’s assets and those of our customers are managed by data and information – and less than 2% are in the form of cold hard cash. Just as we are careful and meticulous in managing cash and negotiables, we have a duty and obligation to exercise a high degree of care with the data that is the basis for customer relations and decision-making. Source: The Data Warehousing Institute Report , 2001
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  • 59. LOCKHEED EXAMPLE What is “Sales”? “ The importance of standard definitions can be illustrated by the use of the word “sign-up.” In general, the term refers to a customer’s agreement to buy an aircraft. However, prior to the establishment of a standard definition, it was used differently by various organizational units. To marketing people, a sign-up was when a letter of intent to buy was received. Legal services considered it to be when a contract was received. Finance interpreted it as when a down payment was made. The standard definition of a sign-up now used is a signed contract with a non-refundable down payment.”
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  • 68. Managing Change A very useful framework for thinking about the change process is problem solving. Managing change is seen as a matter of moving from one state to another, specifically, from the problem state to the solved state in a planned, orderly fashion. The Lewin-Schein Model of Change Unfreezing Moving Refreezing
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  • 82. CRM Systems: Rent or Buy? CRM Subscription Services + Offer rapid deployment + Provide some customization and integration options - Allow less control over data location and privacy Licensed CRM Software + Is highly customizable + Integrates more tightly with other applications + Offers complete control over locally housed application servers and data - Requires more time to deploy