An Appraisal of Revenue Model of DMRC - For the period 2010-2011- <br />Under taken at<br />MANTIS<br />New Delhi<br />Project Guide<br />Pro. Vipin Agarwal<br />Industry Guide<br />Dr Vinod Dumblekar <br />
Delhi Metro Rail Corporation Ltd (DMRC)<br />Began operation- 24 December 2002<br />Chief executive- E. Sreedharan<br />Transit type- rapid transit<br />Daily ridership- 1.6 million<br />Number of stations- 140<br />Number of lines- 6<br />Number of vehicles- 188 trains<br />System length- 183.7 kilometers <br />Headquarters- Metro Bhawan, Barakhamba Road <br /> New Delhi<br />
Objective<br /><ul><li>To apply the project management on Delhi Metro Rail </li></ul> Corporation Ltd (DMRC) project and learn it from basics.<br /><ul><li>To know the different sources of revenue of DMRC.
To know the time and traffic management of DMRC.</li></li></ul><li>METHODOLOGY<br />Interviews with- <br /><ul><li>My project is totally based on secondary data. For that I have gone through newspaper, magazine, research paper, web portal of DMRC, Delhi Gov. website and many others websites.
Face to face interaction with employees of DMRC. </li></li></ul><li>SOURCES OF REVENUE<br />Every organization has their method of earning. It may be from selling their product or providing service or else.DMRC have eight sources for revenue - <br />1- Selling from token <br />2- Selling from Smart Card (Travel Card) <br />3- Selling from Tourist Card <br />4- By advertising <br />5- Selling from space (for retail store, restaurants, ATM and other) <br />6- By Penalties <br />7- By movie clipping <br />8- By Carbon Credit<br />
Finding<br />DMRC revenue model is the best among 178 Metros worldwide.<br />DMRC is providing world class facilities for their commuters.<br />Safety and security is at high priority in DMRC.<br />Time management is very good in DMRC.<br />Project management is very well applied on DMRC construction.<br />To reduce cost, DMRC is doing outsourcing.<br />For security purpose DMRC using X-ray machine, metal detector.<br />DMRC project is social cost benefit project.<br />For control traffic DMRC using CCTV camera. <br />DMRC is eco-friendly .<br />
Suggestions<br />DMRC can increase their revenue by providing more facilities like Shopping malls at the metro station, ATM etc. <br />Number of commuters drastically increases at weekend, holidays, office time, festival and summer. So DMRC should increase number of cars, to decrease the number of people at station. <br />At peak hours people have to wait for entry at station due to single check-up system. DMRC should add more security checkup booth for convenience of commuters. <br />Few metro station like Rajiv Chauk, New Delhi, Central Secretariat and Kasmeeri Gate have more rush, so some people try to thief of wallet and jewelries. DMRC use CCTV Camera to catch up those thefts on the spot. <br />DMRC should appoint permanent inspection engineer for sight to avoided accident and quality control. <br />
learning<br /><ul><li>Project management is very important in all area of life.
Determination and will power is required for gigantic task.
Outsourcing is best method for cost cutting.</li></li></ul><li>limitation<br />Lack of sufficient data<br />Source's of data not in detail<br />Behaviors of DMRC employee was not so helpful.<br />Due to terrorist attack suspicion I could not stay long hours at any metro stations. <br />
References<br />http://delhigovt.nic.in/dmrc.asp <br />http://www.delhicapital.com/delhi-metro/news/delhi-metro-phase3.html <br />http://mic-ro.com/metro/table.html <br />http://www.delhimetrorail.com/whatnew_details.aspx?id=spzgQyC0reYlld .<br />Project Management: A Systems Approach to Planning, Scheduling, and Controlling, Eighth Edition, Harold Kerzner, John Wiley & Sons .<br />DMRC Annual report 2008-2009 <br />http://www.urbanrail.net/<br />http://www.railway-technology.com/projects/delhi/ <br />http://www.bricks-n-mortar.com/2010/02/delhi-metro-dmrc-bridge-collapse.html <br />http://articles.timesofindia.indiatimes.com/2011-05-08/delhi/29522572_1_smart-cards-metro-spokesperson-metro-passengers.<br />