Graphics Standard Manual Tinut // Copyrights Holder - Severinus Dewantara and Bimo Prakoso P

2. Logo has become a very important aspect for the company image. Logo
used as a medium of communication to the public to convey the
company's core values.
Graphic Standards Manual was created to guide the use of visual identity
of Tinut on any instrument relating to the operations.
For the design of the entire visual identity of Tinut, you are not allowed to
use any terms outside the terms of the design guidelines in this book.
Bandung, April 2012

4. 1. Allowed typefaces in any visual idenitity of Tinut are Akbar Plain Regular and
Myriad Pro Regular.
2. There are two format of how-to-write word “Tinut”:
- "Tinut", apply Myriad Pro Regular typeface when writing in this format.
- "tinut", apply Akbar Plain Regular typeface when writing in this format.
3. There are three allowed layouts of visual identity of Tinut: vertical configuration;
horizontal configuration, and logogram only configuration.
4. Keep readability of the logo when resizing. Follow the minimum sizes bellow when
reproducing the logo.
- Vertical configuration minimum size: 2cm x 2,5cm
- Horizontal configuration minimum size: 5cm x 1,4cm
- Logogram only minimum size: 2cm x 2cm
5. To keep readability of the logo, maintain distance of other elements to the logo
depend on isolation area of the logo.
6. Spesific color has been determined as Tinut's identity color including positive and
negative version of the logo. Always apply this spesific color in every reproduction
process.
7. You are not allowed to place the logo above reddish and multicolor backgrounds.
Keep the readability of the logo when placing it above any backgrounds.

5. Tinut’s logo subliminally is a processed graphic from word “tinut” itself. Two “T” letters
in Tinut hook each other to represent Tinut as an aid to link many positive characters
in one simple tool.
Basic shape of a circle represents Tinut as an aid to help people to build their character
into one perfect combination of all.
Free form curves formed Tinut writing inside red circle represent various characters of
people which are free and liberated, but ready to be processed by Tinut to become
better.
Red color represents cheer, happiness, spirit, and defined character.

6. x
10x
x x
visual identity of Tinut can be produced for the modular x
magnification or modular reduction with 10 x 12,5
vertical grid system and 35 x 10 horizontal grid system.
10x
Beside is the vertical grid system of Tinut's logo. This grid
system is very useful for manual magnification or
reduction of visual identity of Tinut. Horizontal grid
system of Tinut's logo located on the next page.
Note: x is half the height of Tinut's logotype
0,5x
2x
2x 2x

7. Below is the horizontal grid system of Tinut’s logo.
Note: x is the distance between Tinut’s logogram and
logotype.
x
35x
x x
x x
10x
x
x

8. Layout of Tinut’s logo consists of three configurations:
vertical configuration, horizontal configuration, and
logogram only configuration. Those three configurations
are absolute.
3. Logogram Only
1. Vertical Configuration 2. Horizontal Configuration
Configuration

9. x x
x x
Isolation area is the area around the logo which should x
not be filled by other elements to keep the logo
readability. Isolation area size is one unit above, right,
bottom, and left of the logo (see illustration).
Minimum size allowed for Tinut’s logo reproduction are:
5cm
1,4cm
2,5cm
2cm
x
2cm
2cm

10. A spesific red color has been defined as the primary color C : 0%
of Tinut's logo. Always equate the color when M : 100%
reproducing. Accuracy in color reproduction is very Y : 100%
important for introduction of Tinut's identity. K : 0%
In addition to the primary color of logo, there is one gray
color (secondary color) for the use of graphic elements
outside the logo.
C : 0%
M : 0%
Y : 0%
K : 70%
Below is the positive version (black and white) and
negative version (white and black) of Tinut's logo. All of
the logo parts must appear in contrast with the
C : 0%
background. Logo may not be reproduced with other
M : 0%
colors.
Y : 0%
K : 100%
C : 0%
M : 0%
Y : 0%
K : 0%

11. Placement of visual identity of Tinut follow its basic
concept and color concept design. The main objective of
placement determination of visual identity of Tinut are to
maintain readability of the logo and to prevent
inconsistent perceptions of visual identity of Tinut.
Placement on the lighter or darker background with the logo readability remains high.
1. Tinut's logo with the primary color composition must
be placed on a white background.
2. If not possible to get white background, Tinut's logo
with the primary color composition may be placed on
a certain background with the stipulation the
readability of visual identity of Tinut remains high.
3. Tinut's logo must not be placed on a reddish
background.
4. Tinut's logo must not be placed on a decorative or
multicolor background.
Placement on the reddish or dark or decorative background
with low logo readability should be avoided

12. Typefaces used in application of visual identity of Tinut
are Akbar Plain Regular and Myriad Pro Regular.
For the use of Akbar Plain Regular typeface, use the
primary color of the logo (C:0% M:100% Y:100% K:0%).
For the use Myriad Pro Regular typeface, use the
secondary color of the logo (C:0% M:0% Y:0% K:70%).
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890
Akbar Plain Regular Myriad Pro Regular

13. Below are the misuses of Tinut’s logo.
use of Tinut's logo must follow the rules of the grid,
configuration, and color described in this book.

15. Business card size:
5,5 cm x 9 cm
Logo size:
2 cm x 2,5 cm
chief executive officer
Logo position:
0,5 cm from top
0,5 cm from left
Jl. Gunung Mulia 12, Rancabali III, North Cimahi
Name: Cimahi 40514, West Java, Indonesia
phone +62 899 981 5761
Akbar Plain Regular info@tinut.co.id www.tinut.co.id
12 pt
*business card shown in actual size
Typeface color using primary color of logo
Title: Address:
Myriad Pro Regular Myriad Pro Regular
10 pt 6 pt
Typeface color using secondary color of logo Typeface color using white (C:0% M:0% Y:0% K:0%)
Website:
Myriad Pro Regular
8 pt
Typeface color using white (C:0% M:0% Y:0% K:0%)

16. Beside is the guide when producing plate of the stamp.
The color of the stamp is the standard red color of stamp.
Below is the stamp sample in actual size and color.
3 cm
3,75 cm
stamp size
stamp color

17. *letter shown in actual size

18. letter size:
21 cm x 29,7 cm (A4)
Logo size:
2 cm x 2,5 cm
Logo position:
1 cm from top
Align center to page
Tagline:
0,3 cm from the bottom of logo
Akbar Plain Regular 12 pt
Align center to logo
Typeface color using secondary color of logo
Address:
0,3 cm from the bottom of logo
Myriad Pro Regular 10 pt
Align center to logo
Typeface color using secondary color of logo

19. Jl. Gunung Mulia 12, Rancabali III, North Cimahi, Cimahi 40514, West Java, Indonesia
phone (+62-22) 2017 955 | email info@tinut.co.id | www.tinut.co.id

20. Jl. Gunung Mulia 12, Rancabali III, North Cimahi, Cimahi 40514, West Java, Indonesia
phone (+62-22) 2017 955 | email info@tinut.co.id | www.tinut.co.id
*envelope shown in actual size

21. Envelope size:
22 cm x 11 cm
Logo size:
5,6 cm x 1,6 cm
Logo position:
1 cm from top
1 cm from left
Tagline:
Akbar Plain Regular 14pt
0,2 cm from the bottom of logo
Align center to logo
Typeface color using secondary color of logo
Address:
Myriad Pro Regular 10 pt
3 cm from bottom
1 cm from right
Typeface color using secondary color of logo

22. ID card size:
5,3 cm x 8,5 cm
logo size:
2 cm x 2,5 cm
Logo position:
0,2 cm from top
align center to ID card
Photo position:
0,2 cm from the bottom of logo
align center to ID card
Name:
Akbar Plain Regular 10 pt
Typeface using main color of logo chief executive officer
0,7 cm from bottom
Align center to ID card *ID card shown in actual size
Position:
Myriad Pro Regular 10 pt
Typeface using secondary color of logo
0,3 cm from bottom
Align center to ID card

23. Beside is the sample of mug design shown in actual size.
Use the vertical configuration of logo with white color
(C:0% M:0% Y:0% K:0%) when applying Tinut’s logo in
mug. Maximum size of logo in mug is 4 cm x 5 cm.
Color of mug is the primary color of Tinut’s logo (C:0%
M:100% Y:100% K:0%).
Mug design may vary, but always remember to use the
rules above when designing mug.

24. Poster size:
29,7 cm x 42 cm (A3)
Minimum logo size:
8 cm x 10 cm
Logo position:
2 cm from top
2 cm from right
Contents of poster may vary, but always remember to
place Tinut’s logo and Tinut’s tag line. Minimum size of
Tinut’s logo displayed in poster defined above.
Tinut is a perfect tool to empower all your
potential positive characters to be better and better
*scale 1 : 4

25. x-banner size:
60 cm x 160 cm
Minimum logo size:
Vertical configuration: 18 cm x 22,5 cm
Horizontal configuration: 42 cm x 12 cm
Logo position:
12 cm from top
Align center to x-banner
Contents of x-banner may vary, but always remember to
place Tinut’s logo. Minimum size of Tinut’s logo displayed
in x-banner defined above.
*scale 1 : 12

26. Below is the sample of Tinut’s uniform shown in scaled
size. Tinut’s uniform is a polo shirt. It uses white color with
red (C:0% M:100% Y:100% K:0%) sleeve dan collar.
Minimum logo size is 6 cm x 7,5 cm.
front view rear view

27. Below is the sample of operational vehicle of Tinut shown
in scaled size.
Use the horizontal configuration of logo with white color
(C:0% M:0% Y:0% K:0%) when applying Tinut’s logo in
vehicle.
Color of vehicle is the primary color of Tinut’s logo (C:0%
M:100% Y:100% K:0%).
Vehicle design may vary, but always remember to use the
rules above when designing vehicle.