Logo has become a very important aspect for the company image. Logoused as a medium of communication to the public to convey thecompanys core values.Graphic Standards Manual was created to guide the use of visual identityof Tinut on any instrument relating to the operations.For the design of the entire visual identity of Tinut, you are not allowed touse any terms outside the terms of the design guidelines in this book. Bandung, April 2012
1. Allowed typefaces in any visual idenitity of Tinut are Akbar Plain Regular and Myriad Pro Regular.2. There are two format of how-to-write word “Tinut”: - "Tinut", apply Myriad Pro Regular typeface when writing in this format. - "tinut", apply Akbar Plain Regular typeface when writing in this format.3. There are three allowed layouts of visual identity of Tinut: vertical configuration; horizontal configuration, and logogram only configuration.4. Keep readability of the logo when resizing. Follow the minimum sizes bellow when reproducing the logo. - Vertical configuration minimum size: 2cm x 2,5cm - Horizontal configuration minimum size: 5cm x 1,4cm - Logogram only minimum size: 2cm x 2cm5. To keep readability of the logo, maintain distance of other elements to the logo depend on isolation area of the logo.6. Spesific color has been determined as Tinuts identity color including positive and negative version of the logo. Always apply this spesific color in every reproduction process.7. You are not allowed to place the logo above reddish and multicolor backgrounds. Keep the readability of the logo when placing it above any backgrounds.
Tinut’s logo subliminally is a processed graphic from word “tinut” itself. Two “T” lettersin Tinut hook each other to represent Tinut as an aid to link many positive charactersin one simple tool.Basic shape of a circle represents Tinut as an aid to help people to build their characterinto one perfect combination of all.Free form curves formed Tinut writing inside red circle represent various characters ofpeople which are free and liberated, but ready to be processed by Tinut to becomebetter.Red color represents cheer, happiness, spirit, and defined character.
x 10x x xvisual identity of Tinut can be produced for the modular xmagnification or modular reduction with 10 x 12,5vertical grid system and 35 x 10 horizontal grid system. 10xBeside is the vertical grid system of Tinuts logo. This gridsystem is very useful for manual magnification orreduction of visual identity of Tinut. Horizontal gridsystem of Tinuts logo located on the next page.Note: x is half the height of Tinuts logotype 0,5x 2x 2x 2x
Below is the horizontal grid system of Tinut’s logo.Note: x is the distance between Tinut’s logogram andlogotype. x 35xx x x x 10x x x
Layout of Tinut’s logo consists of three configurations: vertical configuration, horizontal configuration, and logogram only configuration. Those three configurations are absolute. 3. Logogram Only1. Vertical Configuration 2. Horizontal Configuration Configuration
x x x xIsolation area is the area around the logo which should xnot be filled by other elements to keep the logoreadability. Isolation area size is one unit above, right,bottom, and left of the logo (see illustration).Minimum size allowed for Tinut’s logo reproduction are: 5cm 1,4cm 2,5cm 2cm x 2cm 2cm
A spesific red color has been defined as the primary color C : 0%of Tinuts logo. Always equate the color when M : 100%reproducing. Accuracy in color reproduction is very Y : 100%important for introduction of Tinuts identity. K : 0%In addition to the primary color of logo, there is one graycolor (secondary color) for the use of graphic elementsoutside the logo. C : 0% M : 0% Y : 0% K : 70%Below is the positive version (black and white) andnegative version (white and black) of Tinuts logo. All ofthe logo parts must appear in contrast with the C : 0%background. Logo may not be reproduced with other M : 0%colors. Y : 0% K : 100% C : 0% M : 0% Y : 0% K : 0%
Placement of visual identity of Tinut follow its basicconcept and color concept design. The main objective ofplacement determination of visual identity of Tinut are tomaintain readability of the logo and to preventinconsistent perceptions of visual identity of Tinut. Placement on the lighter or darker background with the logo readability remains high.1. Tinuts logo with the primary color composition must be placed on a white background.2. If not possible to get white background, Tinuts logo with the primary color composition may be placed on a certain background with the stipulation the readability of visual identity of Tinut remains high.3. Tinuts logo must not be placed on a reddish background.4. Tinuts logo must not be placed on a decorative or multicolor background. Placement on the reddish or dark or decorative background with low logo readability should be avoided
Typefaces used in application of visual identity of Tinutare Akbar Plain Regular and Myriad Pro Regular.For the use of Akbar Plain Regular typeface, use theprimary color of the logo (C:0% M:100% Y:100% K:0%).For the use Myriad Pro Regular typeface, use thesecondary color of the logo (C:0% M:0% Y:0% K:70%). abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Akbar Plain Regular Myriad Pro Regular
Below are the misuses of Tinut’s logo.use of Tinuts logo must follow the rules of the grid,configuration, and color described in this book.
Business card size:5,5 cm x 9 cmLogo size:2 cm x 2,5 cm chief executive officerLogo position:0,5 cm from top0,5 cm from left Jl. Gunung Mulia 12, Rancabali III, North CimahiName: Cimahi 40514, West Java, Indonesia phone +62 899 981 5761Akbar Plain Regular email@example.com www.tinut.co.id12 pt *business card shown in actual sizeTypeface color using primary color of logoTitle: Address:Myriad Pro Regular Myriad Pro Regular10 pt 6 ptTypeface color using secondary color of logo Typeface color using white (C:0% M:0% Y:0% K:0%) Website: Myriad Pro Regular 8 pt Typeface color using white (C:0% M:0% Y:0% K:0%)
Beside is the guide when producing plate of the stamp.The color of the stamp is the standard red color of stamp.Below is the stamp sample in actual size and color. 3 cm 3,75 cm stamp size stamp color
letter size:21 cm x 29,7 cm (A4)Logo size:2 cm x 2,5 cmLogo position:1 cm from topAlign center to pageTagline:0,3 cm from the bottom of logoAkbar Plain Regular 12 ptAlign center to logoTypeface color using secondary color of logoAddress:0,3 cm from the bottom of logoMyriad Pro Regular 10 ptAlign center to logoTypeface color using secondary color of logo
Jl. Gunung Mulia 12, Rancabali III, North Cimahi, Cimahi 40514, West Java, Indonesia phone (+62-22) 2017 955 | email firstname.lastname@example.org | www.tinut.co.id
Jl. Gunung Mulia 12, Rancabali III, North Cimahi, Cimahi 40514, West Java, Indonesia phone (+62-22) 2017 955 | email email@example.com | www.tinut.co.id *envelope shown in actual size
Envelope size:22 cm x 11 cmLogo size:5,6 cm x 1,6 cmLogo position:1 cm from top1 cm from leftTagline:Akbar Plain Regular 14pt0,2 cm from the bottom of logoAlign center to logoTypeface color using secondary color of logoAddress:Myriad Pro Regular 10 pt3 cm from bottom1 cm from rightTypeface color using secondary color of logo
ID card size:5,3 cm x 8,5 cmlogo size:2 cm x 2,5 cmLogo position:0,2 cm from topalign center to ID cardPhoto position:0,2 cm from the bottom of logoalign center to ID cardName:Akbar Plain Regular 10 ptTypeface using main color of logo chief executive officer0,7 cm from bottomAlign center to ID card *ID card shown in actual sizePosition:Myriad Pro Regular 10 ptTypeface using secondary color of logo0,3 cm from bottomAlign center to ID card
Beside is the sample of mug design shown in actual size.Use the vertical configuration of logo with white color(C:0% M:0% Y:0% K:0%) when applying Tinut’s logo inmug. Maximum size of logo in mug is 4 cm x 5 cm.Color of mug is the primary color of Tinut’s logo (C:0%M:100% Y:100% K:0%).Mug design may vary, but always remember to use therules above when designing mug.
Poster size:29,7 cm x 42 cm (A3)Minimum logo size:8 cm x 10 cmLogo position:2 cm from top2 cm from rightContents of poster may vary, but always remember toplace Tinut’s logo and Tinut’s tag line. Minimum size ofTinut’s logo displayed in poster defined above. Tinut is a perfect tool to empower all your potential positive characters to be better and better *scale 1 : 4
x-banner size:60 cm x 160 cmMinimum logo size:Vertical configuration: 18 cm x 22,5 cmHorizontal configuration: 42 cm x 12 cmLogo position:12 cm from topAlign center to x-bannerContents of x-banner may vary, but always remember toplace Tinut’s logo. Minimum size of Tinut’s logo displayedin x-banner defined above. *scale 1 : 12
Below is the sample of Tinut’s uniform shown in scaledsize. Tinut’s uniform is a polo shirt. It uses white color withred (C:0% M:100% Y:100% K:0%) sleeve dan collar.Minimum logo size is 6 cm x 7,5 cm. front view rear view
Below is the sample of operational vehicle of Tinut shownin scaled size.Use the horizontal configuration of logo with white color(C:0% M:0% Y:0% K:0%) when applying Tinut’s logo invehicle.Color of vehicle is the primary color of Tinut’s logo (C:0%M:100% Y:100% K:0%).Vehicle design may vary, but always remember to use therules above when designing vehicle.