2. A Brand introduction
Corporate Identity is important
to to the brand itself, for the
internal team cohesion and
company culture as well as
towards the external world.
A good design, clean, and
straightforward identity is
helpful to understand who the
company is, what it does and
what its team members signed
up to be part of. buisiness is
sometimes initiated and
maintained based on a first visual
impression of the company's
identity.
2
4. Corporate identity: size
4
x
0.5x
2.5x
y
y
y
Minimum size of the logo; text size of15pt.
Safe space. leave any other elements out of the logo+logotype's area by 0.5x.
Relation between the elements
0.5x
0.5x 0.5x
0.5x
5. Corporate identity: font and color
5
Font
Color
font family:
Helvetica Neue
font style:
Condensed Bold
please notice & please be careful:
The letters are derived from the Helvetica Neue font type.
Though, some of the shapes and distances have been re-
designed. Therefor one must always use the letter type
shapes as provided within the Illustrator file containing the
company's signature (logo + logotype).
C
M
Y
K
R
G
B
15
0
98
0
225
228
38
0
98
97
0
238
39
39
25
100
98
20
160
30
35
69
62
61
54
56
57
56
C
M
Y
K
R
G
B
C
M
Y
K
R
G
B
C
M
Y
K
R
G
B
yellow red deep red deep gray
6. Corporate identity: Wrong designs of the company's "signature"
6
Don’t change the relationship (location) of
the logo (dots) with the logotype (letters)
Don’t enclose the brand signature
in any shape of frame
Don’t use the signature with an unclear
background
Don’t change the relationship (distance)
between the logo (dots) and logotype (letters)
Don’t change the scale ratio between the logo
and the logotype
the signature should be stand in solitude
without the accompaniment of other shapes
Don’t alter the letter type
Don’t use the signature as a part of a
sentence
the company
