1. AaBbCcComfortaa/Regular
Header
Font–Size: 69px
Leading: 69px
Tracking: 0p
Sub–Header
Font–Size: 18px
Leading: 21px
Tracking: 0px
Body–Copy
Font–Size: 10px
Leading: 12px
Tracking: 0px
CMYK C=016 M=100 Y=039K=001 RGB R=205 G=29 B=101
1. White Background
The primary housing option
will be a centred logo on
white. The left aligned version
is most useful for web design.
Primary Color
Background
On screen (web / app)using a
colored background is often
more visually effective than
on white.
2.
x
30mm
1. Primary Color
is the primary brand color. It should
be used wherever the background is
white.
2. Secondary Color 20%
This color is secondary to the 1st.
3. Background Color
This color is used for highlighting or
in environments where the primary
is not appropriate.
Web sites & contact details
should be in bold.
1. brand fornt: comfortaa
2. headline font: bilboard
3. web font: varela
Logomark
Color Palette
Typography
Imagery (to be shown on packaging)
Name: Magna
Tagline (s):
Minimum Size
Positioning
Symbols
A4
3
Iconography
AaBbCc
Bilboard/Medium
AaBbCc
Varela/Round
1
2 3
RGB: 204, 29, 100
2
1
CMYK C=075 M=023 Y=003 K=000 RGB R=27 G=158 B=212
1. Primary with Logo & Mark
Health, Powered by the Earth
2. Secondary (consumer 1st person/wear, Mark alone)
Earth Powered
Personae
1. Based on Consumer
Target 1:
Young Everyday
Athletes (”active recovery”)
2. Based on Consumer
Target 2:
Older Boomer
Actives (”pain reduction”)
New Product Design (Brand ID)
Brand Packaging
1. Competitive (consumer designed wear) and Consumer Target Differentiation
2. Own Branded Landing Page w/ PPC & SEO
3. Point of Purchase Package Selling in high end Sports & Recreation Channel, supplemented by ecommerce
Strategy
Positioning Statement:
the Earth powered -via science & modern design- sports healing wear Brand
Promise:
naturally accelerated active recovery, healing & pain reduction
Product Experience:
tactile, tactical, warm, empowering, carefuly detailed quality (to be shown)
Brand Personality:
vibrant, social, smart, fashionable
Pricing: Premium- but parity with competitors
& only 1 price for both SKUs.$60 retail. $6 cost. 91% ($54) margin per unit when D2C.
earth powered
values and unique attributes into Brand personhood
integrating science and spirit, feminine & masculine, purity & detail

3. AaBbCcIntro/Bold
1. Header
Font–Size: 69px
Leading: 69px
Tracking: 0p
Sub–Header
Font–Size: 18px
Leading: 21px
Tracking: 0px
Body–Copy
Font–Size: 10px
Leading: 12px
Tracking: 0px
2.
3.
A4
A3
RGB
R 250 G 115 B 0
CMYK
0, 68, 100, 0
RGB
25, 157, 126
CMYK
81, 15, 63, 1
RGB
226, 222, 93
CMYK
14, 3, 78, 0
1. Isolation Area
The aim of the Helvetica
design was to create a neutral
typeface that had great clarity,
no intrinsic meaning in its
form, and could be used on a
variety of signage.
Minimum Height
The logo has been designed
to reproduce at a minimum
height of 10 mm. On the web
the minimum size of the logo
is 30 pixels deep. There is no
maximum reproduction size of
the logo
2.
1. White Background
The primary housing option
will be a centred logo on
brand canvas color.
The left aligned version
is most useful for web design.
Primary Color
Background
On screen (web / app)using a
colored background is often
more visually effective than
on white.
Web Icon
Sometimes users will require
a web icon.
2.
3.
2
1 32 4
31
30mm
1. Primary Color
is the primary brand color. It should
be used wherever the background is
white.
2. Secondary Color 20%
This color is secondary to the 1st.
3. Highlight Color
This color is used for highlighting or
in environments where the primary
is not appropriate.
4. Background Color
This version is to be used in black &
white projects.
SUB-HEADER
18/21pt
Web sites & contact details
should be in bold.
Body Copy
10/15pt
Colors
Typography
Stationery
Logotype & Mark Logo Housing
Minimum Size
Cyclewellth Visual Identity
© 2016 www.theeggdesign.com
AaBbCcVarela Round/Regular
AaBbCcDroidSans/Regular
web
cyclewellthtm
cyclewellthtm
cyclewellthtm
cyclewellthtm
cyclewellthtm
cyclewellthtm
cyclewellthtm

4. AaBbCcHelvetica Rounded
1. Header
Font–Size: 69px
Leading: 69px
Tracking: 0p
Sub–Header
Font–Size: 18px
Leading: 21px
Tracking: 0px
Body–Copy
Font–Size: 10px
Leading: 12px
Tracking: 0px
2.
3.
A4
A3
RGB
R 250 G 94 B 37
CMYK
5. 78, 100, 0
RGB
49, 152, 152
CMYK
77, 22, 42, 1
RGB
111, 191, 84
CMYK
60,0,90,0
1. Isolation Area
The aim of the Helvetica
design was to create a neutral
typeface that had great clarity,
no intrinsic meaning in its
form, and could be used on a
variety of signage.
Minimum Height
The logo has been designed
to reproduce at a minimum
height of 10 mm. On the web
the minimum size of the logo
is 30 pixels deep. There is no
maximum reproduction size of
the logo
2.
1. White Background
The primary housing option
will be a centred logo on
brand canvas color.
Primary Color
Background
On screen (web / app) using a
colored background is often
more visually effective than
on white.
2.2
1 32 4
3
1
30mm
1.18”
1. Primary Color
is the primary brand color. It should
be used wherever the background is
white.
2. Secondary Color 20%
This color is secondary to the 1st.
3. Highlight Color
This color is used for highlighting or
in environments where the primary
is not appropriate.
4. Background Color
This version is to be used in black &
white projects.
SUB-HEADER
18/21pt
Web sites & contact details
should be in bold.
Body Copy
10/15pt
Colors
Typography
Stationery
Logotype & Mark Logo Housing (background & the logomark itself)
Minimum Size in Print
SangredeCristorealestate(Living Real) Visual Identity
© 2014 www.theeggdesign.com
AaBbCcVarela Round/Regular
AaBbCcDroidSans/Regular
web
50mm / 2inches
Vivia Lawson
broker owner
Sangre
de
Cristo
real
estate
719.256.5800 o
719.480.9384 m
vivia@sangrede
cristorealestate.com
116 s. alder st. box 356
crestone, co 81131
Vivia Lawson
broker owner
Vivia Lawson
Broker Owner
116 s. alder st. box 356
crestone, co 81131
719.256.5800 o
719.480.9384 m
Vivia@SangreD.com
Sangre
de Cristo
real estate
A4
116 s. alder st. box 356 crestone, co 81131
www.SangreD.com
Vivia@SangreD.com
719.480.9384 m
719.256.5800 o
Sangre
de Cristo
real estate
JON DOE
Denver,US
Some Road
Somewhere
06 NOV 2014
Dear Mr. Doe,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque rhoncus viverra blandit.
-
isque orci sit amet, venenatis dolor. Sed volutpat lacus in lorem dignissim ullamcorper. Curabi -
tur vel pulvinar eros. Integer eu magna in quam lobortis fringilla non ac enim.
Donec pulvinar nec enim nec viverra. Phasellus vel dolor a erat fringilla mollis. Ut non pharetra
Etiam et purus ex. Vestibulum bibendum porttitor tempor. Nunc faucibus vehicula metus nec
dignissim libero. Pellentesque aliquet ipsum risus, a commodo nisl malesuada quis. Etiam
iaculis turpis at commodo pharetra. Maecenas sed est sed eros suscipit pulvinar. Lorem ipsum
dolor sit amet, consectetur adipiscing elit. Maecenas orci arcu, tristique a neque eget, ullam -
corper ultricies felis.
Sincerely,
Vivia Lawson
FOR SALE
719.256.5800 SangreD.com
Sangre
de Cristo
real estate
Definition:
Size based on normal reading distance
of 14-16”
Minimum legibility based on distance
x environment (1.5x for low light/
exterior)