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Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
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Know Your Place; Geo Without Maps

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"Know Your Place; Geo Without Maps"; presented on November 10th. 2009 at the AGI Northern Group's "Where 2.0 Now?" conference in Harrogate

"Know Your Place; Geo Without Maps"; presented on November 10th. 2009 at the AGI Northern Group's "Where 2.0 Now?" conference in Harrogate

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  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • http://www.cs.cornell.edu/~crandall/photomap/
  • This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?
  • Transcript

    • 1. Where2.0Now?, November 2009<br />Know Your Place; Geo Without Maps<br />Gary Gale, Yahoo! Geo Technologies<br />
    • 2. “Webvolution”<br />Web x: Web of the World<br />Web 1.0: Web of Documents<br />Web 2.0: Web of People<br />A Geo-Enriched, Location-Aware Internet<br />
    • 3. “LOCAL” – DEPENDENT ON LOCATION<br />ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/<br />
    • 4. Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
    • 5. ~15% of all PC search queries are local
    • 6. ~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
    • 7. Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    • 8. 4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<br />-2.5%<br />0.4%<br />Radio<br />0.8%<br />Yellow Pages<br />4.9%<br />Broadcast TV<br />8.8%<br />Cable TV<br />4.3%<br />Magazine<br />Source: VSS, Borrell Associates<br />
    • 9. … At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
    • 10. LOCATION IS BECOMING UBIQUITOUS<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    • 11. Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Location Device Sales<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    • 12. 10<br />I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE<br />
    • 13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial<br />– Matthews &amp; Herbert, 2008<br />
    • 14. 12<br />WEB SERVERS<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
    • 15. 13<br />51° 30&amp;apos; 50.0868&amp;quot;, 0° 7&amp;apos; 42.8514&amp;quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<br />(Oxford, UK)<br />20442/6015<br />(Brest, France)<br />#C5243B212<br />(Wilmington, Delaware, USA)<br />
    • 16. 14<br />WEB SURFERS<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />
    • 17. 15<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
    • 18. 16<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offline World<br />Informal, eccentric, bizarre, irregular<br />
    • 19. DATA WANTED<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    • 20. 18<br />
    • 21. 35m of 130m Geotagged Images in Flickr<br />The World’s Attention is On…<br />David Crandall et al., Cornell University<br />
    • 22. David Crandall et al., Cornell University<br />
    • 23.
    • 24. http://boundaries.tomtaylor.co.uk/<br />
    • 25. LANGUAGE<br />Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/<br />
    • 26. cheap flights london to munich in november<br />
    • 27. IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
    • 28. IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
    • 29. TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
    • 30. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
    • 31. DISAMBIGUATION<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    • 32. THIS IS PERU …<br />
    • 33. AND SO IS THIS (IN ARGENTINA)<br />
    • 34. AND SO IS THIS (IN BOLIVIA)<br />
    • 35. SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
    • 36. Hilton, Paris<br />Paris Hilton<br />
    • 37. London<br />Jack London<br />
    • 38. Panama<br />Panama Hats<br />
    • 39. WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
    • 40. MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
    • 41. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
    • 42. San Francisco<br />City and County of San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
    • 43. “we can make the internet work better by making it<br />understand how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    • 44. PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
    • 45. 51° 30&amp;apos; 50.0868&amp;quot;, 0° 7&amp;apos; 42.8514&amp;quot;<br />
    • 46.
    • 47. PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
    • 48. Knowing where our users are, and the places that are important to them<br />Knowing <br />geographic locations, and the names of places<br />Knowing the geographic context of everything we index, manage and publish<br />
    • 49. http://where.yahooapis.com/v1/<br />PLACES<br />
    • 50. GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
    • 51. postal codes, airports
    • 52. admin regions, time zones
    • 53. telephone code areas
    • 54. marketing areas
    • 55. points of interest
    • 56. colloquial areas
    • 57. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
    • 58. WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
    • 59. 44418<br />12589342<br />
    • 60. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
    • 61. Continents<br />Countries<br />Counties<br />Regions<br />Colloquials<br />Targeting Zones<br />Postal Codes<br />Area Codes<br />Boroughs<br />Neighbourhoods<br />POIs<br />
    • 62. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
    • 63. THINGS<br />http://wherein.yahooapis.com/v1/<br />
    • 64. Beijing (x2)  Beijing, China (City)  2151330 <br />China (x6)  China (Country)  23424781<br />Tibet (x3)  Tibet (Sheng)  12578004<br />Dharamsala (x1)  Dharamsala, IN (town)  2294967<br />London (x1) London, UK (town)  44418<br />India (x1)  India (country)  23424848<br />Geoparse Content<br />Return<br /><ul><li>Places found
    • 65. Where they are in text
    • 66. Where in structure (title, element names, etc.)</li></ul>Found Normalized WOEID <br />
    • 67.
    • 68.
    • 69. http://isithackday.com/hacks/placemaker/map.php<br />
    • 70. PEOPLE<br />http://fireeagle.yahoo.net/developer<br />
    • 71. 60<br />
    • 72. Sparrow &amp; Voila!<br />
    • 73. http://mapme.at/<br />
    • 74. http://apps.facebook.com/on-fire/#<br />
    • 75. “Webvolution”<br />Web 2.0: <br />Networked People<br />Web 1.0: <br />Networked Documents<br />Web x: Networked World<br />
    • 76. DIG DEEPER?<br />dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
    • 77.
    • 78. http://developer.yahoo.com/geo/geoplanet/<br />
    • 79.
    • 80. http://developer.yahoo.com/geo/placemaker/<br />
    • 81.
    • 82. http://fireeagle.yahoo.net/<br />
    • 83. http://www.slideshare.net/vicchi<br />
    • 84. THANKS FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    • 85. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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