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Where2.0Now?, November 2009,[object Object],Know Your Place; Geo Without Maps,[object Object],Gary Gale, Yahoo! Geo Technologies,[object Object]
“Webvolution”,[object Object],Web x: Web of the World,[object Object],Web 1.0: Web of Documents,[object Object],Web 2.0: Web of People,[object Object],A Geo-Enriched, Location-Aware Internet,[object Object]
“LOCAL” – DEPENDENT ON LOCATION,[object Object],ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/,[object Object]
Local Search Query Volume Is Growing,[object Object],[object Object]
~15% of all PC search queries are local
~45% of all mobile queries are local Sources: comScore, iConsumer, data.yahoo.com,[object Object]
Local Search Query Volume Is Growing,[object Object],Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”,[object Object]
4.45,[object Object],Ad Spend is Moving Online …,[object Object],2007-12 Projected Local Ad Spend CAGR,[object Object],21.0%,[object Object],Internet,[object Object],Newspaper,[object Object],-2.5%,[object Object],0.4%,[object Object],Radio,[object Object],0.8%,[object Object],Yellow Pages,[object Object],4.9%,[object Object],Broadcast TV,[object Object],8.8%,[object Object],Cable TV,[object Object],4.3%,[object Object],Magazine,[object Object],Source: VSS, Borrell Associates,[object Object]
… At the Expense of Other Media Sources,[object Object],Source: VeronisSuhler Stevenson,[object Object]
LOCATION IS BECOMING UBIQUITOUS,[object Object],stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//,[object Object]
Location-Based Online Advertising,[object Object],Location-Based IPhone Apps,[object Object],GPS-Enabled Phones,[object Object],Community Mapping,[object Object],Location Device Sales,[object Object],Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”,[object Object]
10,[object Object],I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE,[object Object]
The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial,[object Object],– Matthews & Herbert, 2008,[object Object]
12,[object Object],WEB SERVERS,[object Object],Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/,[object Object]
13,[object Object],51° 30' 50.0868", 0° 7' 42.8514",[object Object],(125 Shaftesbury Avenue, London, UK),[object Object],163.1.117.210,[object Object],(Oxford, UK),[object Object],20442/6015,[object Object],(Brest, France),[object Object],#C5243B212,[object Object],(Wilmington, Delaware, USA),[object Object]
14,[object Object],WEB SURFERS,[object Object],National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/,[object Object]
15,[object Object],The West End,[object Object],Downtown,[object Object],The Shops,[object Object],The High Street,[object Object]
16,[object Object],The Online World,[object Object],Formal, normalised, structured, regular,[object Object],The Real World,[object Object],“We Are Here”,[object Object],The Offline World,[object Object],Informal, eccentric, bizarre, irregular,[object Object]
DATA WANTED,[object Object],KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/,[object Object]
18,[object Object]
35m of 130m Geotagged Images in Flickr,[object Object],The World’s Attention is On…,[object Object],David Crandall et al., Cornell University,[object Object]
David Crandall et al., Cornell University,[object Object]
Know Your Place; Geo Without Maps
http://boundaries.tomtaylor.co.uk/,[object Object]
LANGUAGE,[object Object],Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/,[object Object]
cheap flights london to munich in november,[object Object]
IN … INDIA?,[object Object],bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/,[object Object]
IN … INDIANA?,[object Object],OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/,[object Object]
TO … TONGA?,[object Object],j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/,[object Object]
Thé?,[object Object],a town in Burgundy, France,[object Object],IN?,[object Object],ISO 3166-1 Alpha-2,[object Object],for India,[object Object],To?,[object Object],a town in Ibaraki,[object Object],prefecture, Japan,[object Object],Is?,[object Object],another town in Burgundy, France,[object Object],IT?,[object Object],ISO 3166-1 Alpha-2 for Italy,[object Object],AND?,[object Object],ISO 31660-1 Alpha-3,[object Object],for Andorra,[object Object],You?,[object Object],a town in Yatenga, Burkina Faso,[object Object],Å?,[object Object],a town in NorlandFylke,,[object Object],Norway,[object Object],That?,[object Object],a town in Rajasthan, India,[object Object]
DISAMBIGUATION,[object Object],KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/,[object Object]
THIS IS PERU …,[object Object]
AND SO IS THIS (IN ARGENTINA),[object Object]
AND SO IS THIS (IN BOLIVIA),[object Object]
SEMANTICS REQUIRED,[object Object],dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/,[object Object]
Hilton, Paris,[object Object],Paris Hilton,[object Object]
London,[object Object],Jack London,[object Object]
Panama,[object Object],Panama Hats,[object Object]
WHO USES OFFICIAL NAMES ANYWAY?,[object Object],takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/,[object Object]
MOMA NYC,[object Object],Museum of Modern Art, New York,[object Object],paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/,[object Object]
Millennium Wheel,[object Object],London Eye,[object Object],hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/,[object Object]
San Francisco,[object Object],City and County of San Francisco,[object Object],SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/,[object Object]
“we can make the internet work better by making it,[object Object],understand how we talk in the real world”,[object Object],Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/,[object Object]
PLACE BASED THINKING,[object Object],alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/,[object Object]
51° 30' 50.0868", 0° 7' 42.8514",[object Object]
Know Your Place; Geo Without Maps
PLACES, PEOPLE and THINGS,[object Object],atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/,[object Object]
Knowing where our users are, and the places that are important to them,[object Object],Knowing ,[object Object],geographic locations, and the names of places,[object Object],Knowing the geographic context of everything we index, manage and publish,[object Object]
http://where.yahooapis.com/v1/,[object Object],PLACES,[object Object]
GeoPlanet,[object Object],A Global Location Repository,[object Object],Names + Geometry +Topology,[object Object],WOEIDs for,[object Object],[object Object]
 postal codes,  airports
 admin regions, time zones
 telephone code areas
 marketing areas
 points of interest
 colloquial areas
neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/,[object Object]
WOEIDs,[object Object],stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/,[object Object]
44418,[object Object],12589342,[object Object]
Unique,[object Object],Permanent,[object Object],Global,[object Object],Language Neutral,[object Object],London = Londra = Londres = ロンドン,[object Object],United States = États-Unis = StatiUniti = 미국,[object Object],Ensures that geography can be employed consistently and globally,[object Object],straup on Flickr : http://www.flickr.com/photos/straup/3504862388/,[object Object]
Continents,[object Object],Countries,[object Object],Counties,[object Object],Regions,[object Object],Colloquials,[object Object],Targeting Zones,[object Object],Postal Codes,[object Object],Area Codes,[object Object],Boroughs,[object Object],Neighbourhoods,[object Object],POIs,[object Object]
United Kingdom,[object Object],23424975,[object Object],VereinigtesKönigreich,[object Object],Europe,[object Object],24865675,[object Object],Country,[object Object],Continent,[object Object],Royaume Uni,[object Object],England,[object Object],24554868,[object Object],Great Britain,[object Object],28298150,[object Object],Country,[object Object],Colloquial,[object Object],イギリス,[object Object],Warwickshire,[object Object],12602190,[object Object],Worcestershire,[object Object],12602192,[object Object],County,[object Object],County,[object Object],Earth,[object Object],1,[object Object],Supername,[object Object],Stratford-on-Avon,[object Object],12696101,[object Object],District,[object Object],Stratford-upon-Avon,[object Object],36424,[object Object],Warwick,[object Object],39228,[object Object],Town,[object Object],Town,[object Object],CV37,[object Object],26787646,[object Object],ZIP,[object Object]
THINGS,[object Object],http://wherein.yahooapis.com/v1/,[object Object]
Beijing (x2) 	 Beijing, China (City)	 2151330 ,[object Object],China (x6)	 China (Country) 	 23424781,[object Object],Tibet (x3) 	 Tibet (Sheng) 	 12578004,[object Object],Dharamsala (x1)   Dharamsala, IN (town)  2294967,[object Object],London (x1) London, UK (town) 	 44418,[object Object],India (x1) 	 India  (country) 	 23424848,[object Object],Geoparse Content,[object Object],Return,[object Object],[object Object]
Where they are in text
Where in structure (title, element names, etc.)Found	        Normalized	    WOEID	,[object Object]
Know Your Place; Geo Without Maps
Know Your Place; Geo Without Maps
http://isithackday.com/hacks/placemaker/map.php,[object Object]
PEOPLE,[object Object],http://fireeagle.yahoo.net/developer,[object Object]
60,[object Object]
Sparrow & Voila!,[object Object]
http://mapme.at/,[object Object]
http://apps.facebook.com/on-fire/#,[object Object]

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Know Your Place; Geo Without Maps

Editor's Notes

  1. Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  2. Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  3. http://www.cs.cornell.edu/~crandall/photomap/
  4. This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?