Know Your Place; Adding Geographic Intelligence to your Content

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"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.

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Know Your Place; Adding Geographic Intelligence to your Content

  1. 1. Know Your PlaceAdding Geographic Intelligence to your Content<br />Gary Gale<br />Director of Engineering<br />
  2. 2. Know Your Place<br />PEOPLE, PLACES and THINGS<br />atibens on Flickr :http://www.flickr.com/photos/atibens/2616899638/<br />
  3. 3. Location - Connecting Places, People & Things<br />Knowing where our users are, and the places that are important to them<br />Knowing the geographic context of everything we index, manage and publish<br />Knowing <br />geographic locations, and the names of places<br />We Connect<br />Places, People and Things<br />
  4. 4. Know Your Place<br />PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
  5. 5. 52° 11&apos; 33.396”, -1° 42&apos; 10.7064&quot;<br />
  6. 6.
  7. 7. Know Your Place<br />WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
  8. 8. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />By users of Geo Technologies products<br />Internally<br />Externally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
  9. 9. GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
  10. 10. postal codes, airports
  11. 11. admin regions, time zones
  12. 12. telephone code areas
  13. 13. marketing areas
  14. 14. points of interest
  15. 15. colloquial areas
  16. 16. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
  17. 17. Know Your Place<br />A GLOBAL GEOGRAPHIC<br />ONTOLOGY<br />draggi on Flickr : http://www.flickr.com/photos/draggin/70742898/<br />
  18. 18. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
  19. 19. Know Your Place<br />JOINING PEOPLE & CONTENT<br />MyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/<br />
  20. 20. Match:<br />Stratford-upon-Avon<br />Neighbours:<br />Henley-in-Arden<br />Warwick<br />Shipston on Stour<br />Chipping Campden<br />Evesham<br />Alcester<br />Parent:<br />Stratford-on-Avon District<br />Children:<br />CV37<br />Shakespeare’s Birthplace<br />Stratford-upon-Avon Station<br />
  21. 21. Miami <br />Florida Keys <br />Fort Lauderdale<br />St Petersburg<br />XML, Text, HTML, RSS, etc.<br />Geo-enrich structured and unstructured content:<br /><ul><li> web pages, news, feeds, blog posts, status updates
  22. 22. identify places referenced, each represented by a WOEID</li></li></ul><li>Beijing (x2)Beijing, China (City)  2151330 <br />China (x6) China (Country)  23424781<br />Tibet (x3) Tibet (Sheng)  12578004<br />Dharamsala (x1) Dharamsala, IN (town)  2294967<br />London (x1) London, UK (town)  44418<br />India (x1) India (country)  23424848<br />Geoparse Content<br />Return<br /><ul><li>Places found in text
  23. 23. Where in text
  24. 24. Where in doc structure (title, element names, etc.)</li></ul>Found Normalized WOEID<br />
  25. 25. Know Your Place<br />CAPTURING THE WORLD’S<br />GEOGRAPHY … AS IT’S USED BY THE <br />WORLDS PEOPLE<br />Andrew Feinberg on Flickr : http://www.flickr.com/photos/andrewfeinberg/2319544904/<br />
  26. 26. Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  27. 27. London Eye<br />Millennium Wheel<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  28. 28. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
  29. 29. Know Your Place<br />DIG DEEPER?<br />dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
  30. 30. http://developer.yahoo.com/geo/geoplanet<br />
  31. 31. http://developer.yahoo.com/geo/placemaker<br />
  32. 32. Know Your Place<br />THANK YOU FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
  33. 33. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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