Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Know Your Place

3,911 views

Published on

"Know Your Place; Geo Without Maps"; presented on November 11th. 2009 at the Telematics 2009 conference in Munich, Germany

Published in: Technology, Sports
  • Be the first to comment

Know Your Place

  1. 1. Telematics 2009, Munich, November 2009<br />Know Your Place; Geo Without Maps<br />Gary Gale, Yahoo! Geo Technologies<br />
  2. 2. “Webvolution”<br />Web x: Web of the World<br />Web 1.0: Web of Documents<br />Web 2.0: Web of People<br />A Geo-Enriched, Location-Aware Internet<br />
  3. 3. “LOCAL” – DEPENDENT ON LOCATION<br />ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/<br />
  4. 4. Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
  5. 5. ~15% of all PC search queries are local
  6. 6. ~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
  7. 7. Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
  8. 8. 4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<br />-2.5%<br />0.4%<br />Radio<br />0.8%<br />Yellow Pages<br />4.9%<br />Broadcast TV<br />8.8%<br />Cable TV<br />4.3%<br />Magazine<br />Source: VSS, Borrell Associates<br />
  9. 9. … At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
  10. 10. LOCATION IS BECOMING UBIQUITOUS<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
  11. 11. Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Location Device Sales<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
  12. 12. 10<br />I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE<br />
  13. 13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial<br />– Matthews & Herbert, 2008<br />
  14. 14. 12<br />WEB SERVERS<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
  15. 15. 13<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<br />(Oxford, UK)<br />20442/6015<br />(Brest, France)<br />#C5243B212<br />(Wilmington, Delaware, USA)<br />
  16. 16. 14<br />WEB SURFERS<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />
  17. 17. 15<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
  18. 18. 16<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offline World<br />Informal, eccentric, bizarre, irregular<br />
  19. 19. DATA WANTED<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
  20. 20. 18<br />
  21. 21. 35m of 130m Geotagged Images in Flickr<br />The World’s Attention is On…<br />David Crandall et al., Cornell University<br />
  22. 22. David Crandall et al., Cornell University<br />
  23. 23.
  24. 24. http://boundaries.tomtaylor.co.uk/<br />
  25. 25. LANGUAGE<br />Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/<br />
  26. 26. cheap flights london to munich in november<br />
  27. 27. IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
  28. 28. IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
  29. 29. TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
  30. 30. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
  31. 31. DISAMBIGUATION<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
  32. 32. THIS IS PERU …<br />
  33. 33. AND SO IS THIS (IN ARGENTINA)<br />
  34. 34. AND SO IS THIS (IN BOLIVIA)<br />
  35. 35. SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
  36. 36. Hilton, Paris<br />Paris Hilton<br />
  37. 37. London<br />Jack London<br />
  38. 38. Panama<br />Panama Hats<br />
  39. 39. WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
  40. 40. MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  41. 41. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  42. 42. San Francisco<br />City and County of San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
  43. 43. “we can make the internet work better by making it<br />understand how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
  44. 44. PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
  45. 45. 51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />
  46. 46.
  47. 47. PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
  48. 48. Knowing where our users are, and the places that are important to them<br />Knowing <br />geographic locations, and the names of places<br />Knowing the geographic context of everything we index, manage and publish<br />
  49. 49. http://where.yahooapis.com/v1/<br />PLACES<br />
  50. 50. GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
  51. 51. postal codes, airports
  52. 52. admin regions, time zones
  53. 53. telephone code areas
  54. 54. marketing areas
  55. 55. points of interest
  56. 56. colloquial areas
  57. 57. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
  58. 58. WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
  59. 59. 44418<br />12589342<br />
  60. 60. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
  61. 61. Continents<br />Countries<br />Counties<br />Regions<br />Colloquials<br />Targeting Zones<br />Postal Codes<br />Area Codes<br />Boroughs<br />Neighbourhoods<br />POIs<br />
  62. 62. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
  63. 63. THINGS<br />http://wherein.yahooapis.com/v1/<br />
  64. 64. Beijing (x2)  Beijing, China (City)  2151330 <br />China (x6)  China (Country)  23424781<br />Tibet (x3)  Tibet (Sheng)  12578004<br />Dharamsala (x1)  Dharamsala, IN (town)  2294967<br />London (x1) London, UK (town)  44418<br />India (x1)  India (country)  23424848<br />Geoparse Content<br />Return<br /><ul><li>Places found
  65. 65. Where they are in text
  66. 66. Where in structure (title, element names, etc.)</li></ul>Found Normalized WOEID <br />
  67. 67.
  68. 68.
  69. 69. http://isithackday.com/hacks/placemaker/map.php<br />
  70. 70. PEOPLE<br />http://fireeagle.yahoo.net/developer<br />
  71. 71. 60<br />
  72. 72. Sparrow & Voila!<br />
  73. 73. http://mapme.at/<br />
  74. 74. http://apps.facebook.com/on-fire/#<br />
  75. 75. “Webvolution”<br />Web 2.0: <br />Networked People<br />Web 1.0: <br />Networked Documents<br />Web x: Networked World<br />
  76. 76. DIG DEEPER?<br />dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
  77. 77.
  78. 78. http://developer.yahoo.com/geo/geoplanet/<br />
  79. 79.
  80. 80. http://developer.yahoo.com/geo/placemaker/<br />
  81. 81.
  82. 82. http://fireeagle.yahoo.net/<br />
  83. 83. http://www.slideshare.net/vicchi<br />
  84. 84. THANKS FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
  85. 85. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

×