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Location, Privacy and Opting Out

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Location, Privacy and Opting Out; presented on July 4th. 2009 at Open Tech 2009 in the University of London Union.

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Location, Privacy and Opting Out

  1. 1. Location, Privacy and Opting OutOpen Tech 2009, July 4, 2009Gary Gale, Yahoo! Geo Technologies<br />
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  4. 4. “The (User Location Market) … will nearly triple in revenuethis year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.”<br />Source: Gartner Research<br />
  5. 5. “Will this year be the year in which all things ‘contextual’, ‘app’, ‘local’, ‘urban’, &apos;tags&apos;, &apos;lidar&apos;, ‘smartphone’, ‘convenience’, &apos;Cell ID&apos;, ‘spontaneity’, ‘infolust’, and ‘GPS’ finally come together in one orgasmic celebration of map-based tracking, finding, knowing and connecting? ... And now that superior geographical information is accessible on-the-go, from in-car navigation to iPhones, the sky is the limit.”<br />Source:http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania<br />
  6. 6. Privacy?<br />“the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively”<br />Opt Out<br />Source:http://en.wikipedia.org/wiki/Privacy<br />
  7. 7. The Phone Book<br />Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/<br />
  8. 8. The Electoral Roll<br />Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/<br />
  9. 9. Cold-call Marketing Bases<br />Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/<br />
  10. 10. Mail-shot Marketing Databases<br />Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/<br />
  11. 11. Whois Information<br />
  12. 12. MattMcGrath on Flickr : http://www.flickr.com/photos/mattmcgrath/3396131555/<br />
  13. 13. Choose to Opt Out<br />Ex-Directory<br />The Phone Book<br />Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/<br />
  14. 14. Choose to Opt Out<br />Private Register<br />The Electoral Roll<br />Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/<br />
  15. 15. Choose to Opt Out<br />Telephone Preference Service<br />Cold-call Marketing Bases<br />Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/<br />
  16. 16. Choose to Opt Out<br />MailingPreference Service<br />Mail-shot Marketing Databases<br />Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/<br />
  17. 17. Choose to Opt Out<br />Whois Privacy<br />Whois Information<br />
  18. 18. Opt Out<br />
  19. 19. You already have zero privacy<br />… get over it<br />
  20. 20. Opt In<br />
  21. 21. Moleitau on Flickr : http://www.flickr.com/photos/blackbeltjones/3253226650/<br />
  22. 22. Opt<br />Out<br />In<br />
  23. 23.
  24. 24. “fire eagle last spotted me at”<br />
  25. 25. It’s not about where you are …<br />Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/<br />
  26. 26. … it’s about where you’ve been<br />Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/<br />
  27. 27. You should …<br />Be able to view/review/control your location data … at all times<br />Be able to add or remove permission for your location …at any time<br />Be able to know how your location data will be used<br />Have the right to security and to protection<br />Dshalock The Libertarian Emperor of America on Flickr : http://www.flickr.com/photos/dshaboy/373805594/<br />
  28. 28. You should …<br />Be able to control the accuracy and privacy of your data<br />Be able to suspend or remove your location…at any time<br />Be able to know how your location data will be used<br />Have the right to give only necessary personal and location data<br />Zingaro I am a gipsy too on Flickr : http://www.flickr.com/photos/30208099@N00/3120429812/<br />
  29. 29. You should …<br />Be able to know how your data is stored, is used and for how long<br />Have the right to honesty and transparency at all times<br />Be able to be your own source of truth<br />ERAUMAVEZUMARQUITECTO on Flickr : http://www.flickr.com/photos/eraumavezumarquitecto/3506450225/<br />
  30. 30. There comes a point where you realise you’re not on the web, you’re in the web. For better or worse.<br />Source:http://twitter.com/Alfie/statuses/1308056158<br />Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/<br />
  31. 31. Thank you for listening …<br />www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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