Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Location, Privacy and Opting Out


Published on

Location, Privacy and Opting Out; presented on July 4th. 2009 at Open Tech 2009 in the University of London Union.

  • Secrets To Making Up These secrets will help you get back together with your ex. ◆◆◆
    Are you sure you want to  Yes  No
    Your message goes here

Location, Privacy and Opting Out

  1. 1. Location, Privacy and Opting OutOpen Tech 2009, July 4, 2009Gary Gale, Yahoo! Geo Technologies<br />
  2. 2.
  3. 3.
  4. 4. “The (User Location Market) … will nearly triple in revenuethis year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.”<br />Source: Gartner Research<br />
  5. 5. “Will this year be the year in which all things ‘contextual’, ‘app’, ‘local’, ‘urban’, &apos;tags&apos;, &apos;lidar&apos;, ‘smartphone’, ‘convenience’, &apos;Cell ID&apos;, ‘spontaneity’, ‘infolust’, and ‘GPS’ finally come together in one orgasmic celebration of map-based tracking, finding, knowing and connecting? ... And now that superior geographical information is accessible on-the-go, from in-car navigation to iPhones, the sky is the limit.”<br />Source:<br />
  6. 6. Privacy?<br />“the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively”<br />Opt Out<br />Source:<br />
  7. 7. The Phone Book<br />Herzogbr on Flickr :<br />
  8. 8. The Electoral Roll<br />Museums & Collections on Flickr :<br />
  9. 9. Cold-call Marketing Bases<br />Ianjacobs on Flickr :<br />
  10. 10. Mail-shot Marketing Databases<br />Gwynhafyr on Flickr :<br />
  11. 11. Whois Information<br />
  12. 12. MattMcGrath on Flickr :<br />
  13. 13. Choose to Opt Out<br />Ex-Directory<br />The Phone Book<br />Herzogbr on Flickr :<br />
  14. 14. Choose to Opt Out<br />Private Register<br />The Electoral Roll<br />Museums & Collections on Flickr :<br />
  15. 15. Choose to Opt Out<br />Telephone Preference Service<br />Cold-call Marketing Bases<br />Ianjacobs on Flickr :<br />
  16. 16. Choose to Opt Out<br />MailingPreference Service<br />Mail-shot Marketing Databases<br />Gwynhafyr on Flickr :<br />
  17. 17. Choose to Opt Out<br />Whois Privacy<br />Whois Information<br />
  18. 18. Opt Out<br />
  19. 19. You already have zero privacy<br />… get over it<br />
  20. 20. Opt In<br />
  21. 21. Moleitau on Flickr :<br />
  22. 22. Opt<br />Out<br />In<br />
  23. 23.
  24. 24. “fire eagle last spotted me at”<br />
  25. 25. It’s not about where you are …<br />Alwaysordinary on Flickr :<br />
  26. 26. … it’s about where you’ve been<br />Jrusbatch on Flickr :<br />
  27. 27. You should …<br />Be able to view/review/control your location data … at all times<br />Be able to add or remove permission for your location …at any time<br />Be able to know how your location data will be used<br />Have the right to security and to protection<br />Dshalock The Libertarian Emperor of America on Flickr :<br />
  28. 28. You should …<br />Be able to control the accuracy and privacy of your data<br />Be able to suspend or remove your location…at any time<br />Be able to know how your location data will be used<br />Have the right to give only necessary personal and location data<br />Zingaro I am a gipsy too on Flickr :<br />
  29. 29. You should …<br />Be able to know how your data is stored, is used and for how long<br />Have the right to honesty and transparency at all times<br />Be able to be your own source of truth<br />ERAUMAVEZUMARQUITECTO on Flickr :<br />
  30. 30. There comes a point where you realise you’re not on the web, you’re in the web. For better or worse.<br />Source:<br />Jemimahknight on Flickr :<br />
  31. 31. Thank you for listening …<br /><br /><br /><br />