A template for Market entry strategies for manufacturers or traders wishing to enter a new market overseas. An international marketing plan based from an trade agency model.

1. Market Entry Strategies:
Agency Model
Prakaash Govindasamy
Director
Viegreen Trading Pte Ltd
23 Apr 2014

2. Market Entry Strategies
• Targeted, Niche & Precise
• Importer Networks Utilization
• Direct Marketing Focused
• High Marketing ROI

3. Market Entry Strategies

4. Market Entry Strategies
• No trial & error
• No number games
• Not dependent on buffer funds or capital
inputs
• Selective Pareto principle & Parkinson law
applications

5. Market Entry Strategies
Aim
• Kick-start revenue streams
• Get positive cash-flow
• Build credibility
• Get results within 6 months

6. Market Entry Strategies

7. Market Entry Strategies
Consultancy
• Needs Analysis
• Product/ Service SWOT
• Strategy Defined
• Marketing Innovations Outline

8. Market Entry Strategies
Market Research
• Environmental Analysis
• Competitor Analysis
• Target Market Analysis
• Alignment to company strategy & SWOT
• • Marketing Proposal Report

9. Market Entry Strategies
Target Prospects Shortlist
• Choose 3 to10 prospects based on target
market profile & priority factors
• High probability for fast sales
• Utilize minimum company resources

10. Market Entry Strategies
Branding / Showcase
• Specific to shortlisted prospects
• PR
• Content Marketing
• Referral system
• Ads

11. Market Entry Strategies
Client Communications Plan
• Direct Marketing
• Sales Presentation
• Creating compelling reasons and urgency to
buy

12. Market Entry Strategies
Implementation Planning
• • Budget / Milestones
• • Activities confirmation
• • ROI management
• • Weekly activity updates
• • Marketing Report

13. Thank You
Please contact us for more information;
sales@viegreentrading.com