SMM parameters

1. Marketing Team
July 2015
Social Media Marketing
and Optimization

2. Introduction
 Social media is a vital element for an online
business
 It is an art of generating traffic for business
through online social space.
 Social Media Marketing is used as a branding tool
and can increase conversion, sales tracking,
page views and add exposure.
 It is a simple and low cost way to bring more
traffic and increase sale
 It increases the site popularity and bring in
potential customers.

3. SOCIAL MEDIA OPTIMIZATION

4. What is SMO?
Social media optimization (SMO) is a
set of methods for generating publicity
through social media, online
communities and community websites.

5. How to do Social Media
Optimization ?
 Social Networking
 Micro Blogging
 Video Promotions
 Slide Promotions / Case Study Promotions Blogging
 Photo Sharing - Infographics
 Group participation, Answer and comment posting
 RSS Promotions

6. Micro Blogging
 News
promotion,
Event
Promotion,
Company
promotions
and other
promotions via
Micro
Blogging Sites
like Twitter,

7. Blogging
 Blog on niche
topics for
promotion
news, event,
video
 Use blog for
cross platform
promotions,
networking
utilities
 Getting visitors

8. Group participation,
Answer and comment
posting
 Participation on
different related
groups at Yahoo &
Google Groups as
well as different social
networking sites.
 Answer question at
Yahoo Answer and
other related sites
 Post relevant
comments on vertical
specific blogs.

9. RSS(Rich Site Summary)
Promotions
 Submit RSS to all
major readers,
promote through
Social Media
 Cross promotion
of different RSS
feeds on blogs
 Submit RSS to
different ping
sites

10. 10
Facebook
• Facebook is a social utility tool that connects people with
friends and others who work, study and live around them
Twitter
• Fastest growing social networking website
YouTube
• Now is one of the leading search engine
• Accounts for 25% of all Google searches
LinkedIn
• Strongly business-oriented, $1 Billion+ valuation
Why Social Media Matters

11. 11
• More than 1.23 billion active users across globe
•Of the 112 million users in India, more than 99 million users are using the
platform on their mobile phones at least once a day.
•About 45 million users in India are using their mobile phones every day to
connect
•80% of users log on to Facebook everyday
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook

12. 12
• As of the first quarter of 2015, the micro blogging service averaged at236
million monthly active users
• Japan will boast of the largest Twitter population in Asia Pacific at 26 million
followed by India at 22.2 million users.
• 16% of all new users to Twitter start on mobile now.
• Twitter serves 80MB of updates per second.

13.  One of the oldest and most established social networking sites
 Conservative and Business-oriented
 Good search engine visibility
 At around 26 million users, India is the second largest user base for
professional networking site LinkedIn.
 An easy entry-point for business connections in your network
 Recent changes have made it more useful & more powerful

14. 14
• More than 150 million active users
• Have more than 34 Languages
• People are watching 2 billion videos each day
• YouTube Crosses 55Mn Unique Users Per Month In India

15. Services that can be availed through Social
Media
 Profile Creation and complete information of a
product
 Video promotion
 Logos and photos publicity
 Making Friends
 Group formation for the product
 Publishing Events of the Product
 Article and Blog submission
 Publishing the updated information of a product
 Creating Notes

16. BENEFITS
 Increase in Sales and traffic
 Encourage word of mouth
 Understand and Engage your customers
 Increase in ROI
 Customers Feed back
 Cost Effective
 Targeting right Audience
 Two way conversation
 24X7 Advertising and Branding

17. QUESTIONS
??

18. Thank you