Social Media Marketing	<br />Four Points by Sheraton Navi Mumbai <br />
What is Social Media <br />It is an Digital Application or a Media Platform which allows Interaction, sharing knowledge an...
Different Portals /Forms of Social Media<br />Facebook<br />TripAdvisor<br />Flickr<br />YouTube<br />Twitter<br />LinkedI...
Blogs-Type of Website which is maintained by Individual with regular entries of Commentary and inteded for Public View<br ...
Why Social Media is So Unique?<br />Speed of Communication- Speed of Response is important .Site like Twitter, Live monito...
% to Explain Social Media Effect<br />Almost 4,000,00 articles on Wikipedia<br />100,000,000 Videos<br />200,000,000  Blog...
45% have started their own blog,eg.AmitabhBacchan, Aamir Khan
39% on RSS Feed
57% Have joined Social Network
55% Have uploaded Photos
83% have watched videos in youtube</li></ul>Only 18% of TV Ad Campaigns generate positive ROI<br />90%  of people who can ...
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Social media Marketing

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Social Media Understanding and the Action Plan for any Company To setup the same.

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Social media Marketing

  1. 1. Social Media Marketing <br />Four Points by Sheraton Navi Mumbai <br />
  2. 2. What is Social Media <br />It is an Digital Application or a Media Platform which allows Interaction, sharing knowledge and get the right market presence for the product. “A Radical Change has occurred in the World of Advertising and Marketing”<br />Social Media is an Umbrella team that defines the various activites that Integrates technology, Social Interaction and the Construction of Words, Pictures, Videos and Audio<br />Simply Put:<br />“Social Media is People Having Conversation Online”<br />
  3. 3. Different Portals /Forms of Social Media<br />Facebook<br />TripAdvisor<br />Flickr<br />YouTube<br />Twitter<br />LinkedIn<br />Blog<br />Snapdeals<br />
  4. 4. Blogs-Type of Website which is maintained by Individual with regular entries of Commentary and inteded for Public View<br />Microblogs-Multmedia blogging , send brief text or photos, viewd by everyone. Eg.Twitter<br />Social Networks- Community of People who share Interests /acitivities.Eg.Facebook<br />Review Sites-website on which reviews ,questions and user generation content can be posted on Products and Service.Eg.Tripadvisor<br />PhotoSharing- Communities which allow photos to be shared and tagging with keywords<br />
  5. 5. Why Social Media is So Unique?<br />Speed of Communication- Speed of Response is important .Site like Twitter, Live monitoring is essential<br />Growth/Popularity-Anyone can join in and participate. There has been tremendous growth globally across all segments and markets. <br />Public Visibility -Unlike a letter written to the General Manager, each exchange is public from start to finish. Disinterested third parties will watch the exchange and pass judgment based on what they see and read<br />Low Cost- On most platforms, there is no cost to participate other than time<br />Simplicity of Application – There is no need to hire an expensive programmer to be active in this space<br />
  6. 6. % to Explain Social Media Effect<br />Almost 4,000,00 articles on Wikipedia<br />100,000,000 Videos<br />200,000,000 Blogs <br />1.5 Million Residents in India Out of Which<br /><ul><li>73% of active online users have read blog
  7. 7. 45% have started their own blog,eg.AmitabhBacchan, Aamir Khan
  8. 8. 39% on RSS Feed
  9. 9. 57% Have joined Social Network
  10. 10. 55% Have uploaded Photos
  11. 11. 83% have watched videos in youtube</li></ul>Only 18% of TV Ad Campaigns generate positive ROI<br />90% of people who can skip TV ads, do<br />
  12. 12. The average person is exposed to 3000 advertising messages/today<br />Only 14% of People Trust Advertisements<br />78% of people trust the Recommendations of Other Consumers<br />14% v/s 78% hmmm……<br />
  13. 13. Starwood Presence On Social Media<br />Starwood maintain Two active Twitter Accounts @Starwoodbuzz & @SpgInsider<br />StarwoodBuzz-Updates on new brand program, Property submitted updates,Responses,retweets, direct messages to corporate <br />Followers:24000<br />SPGInsider-SPG press releases and relevant news<br />Followers: 10000<br />
  14. 14. Planning for Social Media Guide<br />
  15. 15. Effects of Social Media <br />Social Media is changing the hospitality landscape, and of public brand perception in particular. Public perception can be altered through interacting with the public online, but each comment creates a digital footprint that can last for years. Eg. When people research a Starwood property, they don’t just find a link to the property, they are exposed to public reviews along with it - Both positive or negative.<br />
  16. 16. “Its about Conversations, and the best communicators start as the best Listeners”<br />“It’s a Dialouge and Not a Monolouge”<br />I absolutely adore the food at that restaurant<br />Me, too! And Isnt the Bartender Just Dreamy? <br />Any Blog that spins truth will be found out . In a World of Social Media “HONESTY IS THE ONLY BEST POLICY”<br />

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