Sosm online video and social media
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Sosm online video and social media Presentation Transcript

  • 1. Contact Info: Darcy Campbell Mobile: 902.577.8742 Skype: darcy.shotonsitemedia Email: darcy@shotonsitemedia.com Website: www.shotonsitemedia.com Facebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1
  • 2. Online Video and Social Media Presented by Darcy Campbell Shot on Site Media
  • 3. Stages of Online Video Production
    • Pre-production: creative development, planning, scripting, storyboarding, location scouting, etc
    • Production: shooting your video
    • Post Production: video and sound editing
    • Online Distribution: getting your video out to the masses
  • 4. Social Media during Pre Production
    • Social Media can be an invaluable asset in the development stage of your video project
    • Ask your online community for input about video ideas, what they would like to see, possible actors, location suggestions, etc.
    • Raise awareness of your video project
  • 5. Social Media during Pre-Production
  • 6. Social Media in Production through Post-Production
    • Post behind the scenes stories, photos and video
    • Keep your online community informed and they will start to develop an attachment to your project
  • 7. Social Media and Online Distribution
    • Most important part of your video project
    • There are several places to put your video
    • Capitalize on new online opportunities
    • Go Viral
    • Develop a strategic release plan!
  • 8. What came first: the video or the viral?
    • A viral video is a video clip that gains
    • widespread popularity through the process of
    • Internet sharing, typically through email or
    • Instant messaging, blogs, social media and other
    • media sharing websites.
  • 9. Online Release Strategy
    • Editorial outreach program – contact bloggers, site editors, online news outlets
    • Contact key social network influencers and get them to promote your video
    • Industry newsletters and websites
    • Cost per click advertising
    • Social media marketing
  • 10. Get on YouTube
    • 90% of online videos are viewed on YouTube
    • #2 search engine
    • Quality has increased dramatically over the last year allowing for HD video
    • Create and brand your own channel
    • Include links in the first line of your description as well as a great text description; this will improve your page rank and better page indexing for search engines
  • 11. Cont’d
    • Easily connect to your Facebook and Twitter accounts
    • Build presence in the YouTube community by subscriptions
    • YouTube plays on smart phones
    • YouTube provides you with analytics
    • YouTube will drive traffic to your site!
  • 12. Facebook’s Video App
    • Good quality
    • Allows for easy user commenting and sharing
    • Tag people in your video; this widens exposure
    • Doesn’t currently track views
  • 13. Live Online Streaming
    • Lots of opportunity and growth in online streaming
    • More accepted and accessible than ever
    • Technology is here now to stream quality multi-camera High Definition broadcast
    • Allows for new ways to generate revenue
    • Stream can easily be recorded and posted online after event for on-demand viewing
  • 14. Cont’d
    • Easily connect and communicate with niche audience worldwide
    • Online Chat and Social Media plugins allow for real time communication with your audience
  • 15. Example of interactive online streaming
  • 16. Budget for Online Video
    • Stop making DVD’s
    • Create short pieces to play at events and post online after the event
    • Combine video project to make multiple versions ie. 30 second TV commercial and a 2 minute online video
    • Make your own videos
  • 17. ?
  • 18. Thank You Thanks!
  • 19. Contact Info: Darcy Campbell Mobile: 902.577.8742 Skype: darcy.shotonsitemedia Email: darcy@shotonsitemedia.com Website: www.shotonsitemedia.com Facebook: www.facebook.com/shotonsitemedia Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1