Blogging telling your stories

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Blogging telling your stories

  1. 1. Blogging – Telling Your Stories
  2. 2. Some Facts <ul><li>200 million bloggers </li></ul><ul><li>54% post content or tweet daily </li></ul><ul><li>34% post opinions about products & brands </li></ul><ul><li>83% watch videos </li></ul><ul><li>55% upload photos </li></ul><ul><li>57% join social networks </li></ul>
  3. 3. What is a Blog ? <ul><li>It is a website </li></ul><ul><li>Combines text, images, links to other sites or other media. </li></ul><ul><li>Generally 2-4 paragraphs long </li></ul><ul><li>Provide information on a particular subject, issue, products etc. </li></ul><ul><li>Regular posts, new content, great for search engines </li></ul>
  4. 4. The Benefits of Blogs <ul><li>Provides Regular Content – great for search engines </li></ul><ul><li>Allows readers for comments – this add value to your blog when you have comments and allows them to be interactive with you </li></ul><ul><li>Allows you to tell stories, share experiences and be personal to your audience </li></ul>
  5. 5. How did I get Started ? <ul><li>I attended a Couple of Chicks Tourism Online Marketing Workshop at Gaelic College – 5 years ago. </li></ul>
  6. 6. Where am I now ? <ul><li>Write 5 plus blogs – Tourismvc, Hike the Highlands, Hike NS, NS Blog, ORC Blog, Experience Ingonish Blog plus more. Member of T-List Bloggers </li></ul><ul><li>Why ? I enjoy writing, creating, producing, and sharing my stories. </li></ul>
  7. 7. Some Important Tips <ul><li>As a minimum always include at least one photo with your post </li></ul><ul><li>Try not to hyperlink more than one or two items in your paragraph… </li></ul><ul><li>Include slideshows of photos, videos or podcasts in your blog – be interactive </li></ul><ul><li>Always Tag your post with keywords in your post…. </li></ul>
  8. 8. Lets Look at Some Blogs <ul><li>Wally Hayes – great photos </li></ul><ul><li>Terri McCulloch – great topics </li></ul><ul><li>Todd Lucier – Practical tips and tools </li></ul><ul><li>Tom Wilson – Video </li></ul><ul><li>William Bakker – Title </li></ul><ul><li>Stephen Joyce – Online Marketing Series </li></ul>
  9. 9. Takeaways <ul><li>Relevant content, 2-4 paragraphs, post weekly </li></ul><ul><li>Always have at least one photo to grab their attention </li></ul><ul><li>Title is important for your post </li></ul><ul><li>Include videos, slideshows of photos, maps </li></ul><ul><li>Links , tags </li></ul><ul><li>Be personal </li></ul>
  10. 10. Thank-you
  11. 11. Thank-you <ul><li>Tom C. Wilson http://tourismvc.wordpress.com http://hikethehighlandsfestival.wordpress.com http://twitter.com/tourismvc http://twitter.com/hikethehighland </li></ul>

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