Integrating Folksonomies With Traditional Metadata

Integrating Folksonomies With Traditional Metadata Thomas Vander Wal - InfoCloud Solutions, Inc. 15 November 2010 Taxonomy Bootcamp - Washington, DC

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Low use can have high value Workshop Orientation

Validation

Identify Gaps

Fill Gaps

The “F” Word InfoCloud Solutions, Inc. - 2010

Folksonomy InfoCloud Solutions, Inc. - 2010

Folksonomy: Deﬁnition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010

Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010

Folksonomy Triad Object Identity Interest Deﬁnition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010

Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Deﬁnition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010

Taxonomy vs. Folksonomy Business Employees Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010

Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010

70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010

Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation InfoCloud Solutions, Inc. - 2010

Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - Sphere (6) - #A6437 - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. 2010

Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010

Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010

Reasons People Tag ❖ Their OWN use/value ﬁrst ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Reﬁndability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2010

Where is it?

Social Bookmarking

Social Software Applications

Search

Mainstream Enterprise Tools

Context

Metadata

Core Elements • Object • Tag • Identity

Ancillary Metadata • Date Added (last modiﬁed) • What Service • Corpus of tags (co-occurrence) • Who else tagged • Role: Publisher / Authority / End user

1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2010

Device/Service Context Object Identity Interest Deﬁnition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2010

Device/Service Context Object Identity Interest Deﬁnition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2010

Disambiguation • Spelling • Tagging Conventions • Multi-word tag terms • Mashed-up • Word delimiters ( _ . - )

Lack of Use From: • Inconsistent and/or poor interface • Lack of familiarity • Personal use value missing

The 4 rings of enterprise social tools

Enterprise Social Tool: Components for Success Tools

Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use

Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Business Needs Sociality

Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Expand Use & Business Needs Increase ROI Encouraging Sociality Use Social Comfort

Moving to Taxonomy

Validation

Identifying Gaps

Filling Gaps

Automate Check • Validate in taxonomy • Ensure same understanding • Identify co-occurrence of other terms

Term Not in Taxonomy • Useful term easy review • Repetitive use • Term in objects or links to objects • Term in related objects • Synonym

Term Not in Taxonomy • Human examination • Some repetitive use • Who / Group / Role • Cyclical • Other occurrences of the term

Metadata Structures • Microformats • XRD / XRI - iTags • Common Tag Format

Pulling it all Together

URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2010

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Integrating Folksonomies With Traditional Metadata

by Thomas Vander Wal

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