Integrating Folksonomies With Traditional Metadata

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Integrating Folksonomies With Traditional Metadata

  1. 1. ThomasVander Wal - InfoCloud Solutions, Inc. 15 November 2010 Taxonomy Bootcamp - Washington, DC Integrating Folksonomies With Traditional Metadata
  2. 2. OneView...
  3. 3. Workshop Orientation Low use can have high value
  4. 4. Validation
  5. 5. Identify Gaps
  6. 6. Fill Gaps
  7. 7. How?
  8. 8. InfoCloud Solutions, Inc. - 2010 The “F” Word
  9. 9. InfoCloud Solutions, Inc. - 2010 Folksonomy
  10. 10. InfoCloud Solutions, Inc. - 2010 ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information Folksonomy: Definition
  11. 11. InfoCloud Solutions, Inc. - 2010 The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding.
  12. 12. InfoCloud Solutions, Inc. - 2010 Object Identity Metadata Interest Vocabulary Definition Folksonomy Triad
  13. 13. InfoCloud Solutions, Inc. - 2010 Object Identity Metadata Definition Vocabulary Terminology Interest Culture Community Dual Folksonomy Triad
  14. 14. InfoCloud Solutions, Inc. - 2010 Taxonomy Folksonomy Business Employees Object Taxonomy vs. Folksonomy
  15. 15. InfoCloud Solutions, Inc. - 2010 Taxonomy Folksonomy Taxonomy & Folksonomy
  16. 16. InfoCloud Solutions, Inc. - 2010 70% of Folksonomy tag terms not in Taxonomy J.Trant regarding Steve.museum
  17. 17. InfoCloud Solutions, Inc. - 2010 Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation
  18. 18. InfoCloud Solutions, Inc. 2010 Terms Around an Object Taxonomy Folksonomy - Ball - Sphere - Blue - #A6437 - Ball (89) - Circle (63) - Blue (23) - Orb (11) - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more
  19. 19. InfoCloud Solutions, Inc. - 2010 Part #A6473 Terms 0 22.5 45.0 67.5 90.0 A6473 Distribution of Terms Validate taxonomy or add to taxonomy Interest & watch Value in Synonyms & Unique views
  20. 20. InfoCloud Solutions, Inc. - 2010 Part #A6473 Terms 0 22.5 45.0 67.5 90.0 A6473 Distribution of Terms Validate taxonomy or add to taxonomy Interest & watch Azure
  21. 21. InfoCloud Solutions, Inc. - 2010 ❖ Their OWN use/value first ❖ Add Perspective/Context ❖ Missing metadata ❖ EmergentVocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality Reasons People Tag
  22. 22. Where is it?
  23. 23. Social Bookmarking
  24. 24. Social Software Applications
  25. 25. SearchSearch
  26. 26. Mainstream Enterprise Tools
  27. 27. Context
  28. 28. Metadata
  29. 29. Core Elements •Object •Tag •Identity
  30. 30. Ancillary Metadata • Date Added (last modified) • What Service • Corpus of tags (co-occurrence) • Who else tagged • Role: Publisher / Authority / End user
  31. 31. InfoCloud Solutions, Inc. - 2010 1, 1, 2, 2 ? Design = Software Design = Visual Design
  32. 32. InfoCloud Solutions, Inc. - 2010 Object Identity Metadata Interest Vocabulary Definition Device/Service Context Context1
  33. 33. InfoCloud Solutions, Inc. - 2010 Object Identity Metadata Interest Vocabulary Definition Device/Service Context Context2
  34. 34. Disambiguation • Spelling • Tagging Conventions • Multi-word tag terms • Mashed-up • Word delimiters ( _ . - )
  35. 35. Lack of Use From: • Inconsistent and/or poor interface • Lack of familiarity • Personal use value missing
  36. 36. The 4 rings of enterprise social tools
  37. 37. Tools Enterprise Social Tool: Components for Success
  38. 38. Tools Interface / Ease of Use Enterprise Social Tool: Components for Success Capabilities
  39. 39. Tools Interface / Ease of Use Sociality Capabilities Intelligence & Business Needs Enterprise Social Tool: Components for Success
  40. 40. Tools Interface / Ease of Use Encouraging Use Sociality Capabilities Expand Use & Increase ROI Social Comfort Intelligence & Business Needs Enterprise Social Tool: Components for Success
  41. 41. Moving to Taxonomy
  42. 42. Validation
  43. 43. Identifying Gaps
  44. 44. Filling Gaps
  45. 45. Automate Check • Validate in taxonomy • Ensure same understanding • Identify co-occurrence of other terms
  46. 46. Term Not in Taxonomy • Useful term easy review • Repetitive use • Term in objects or links to objects • Term in related objects • Synonym
  47. 47. Term Not in Taxonomy • Human examination • Some repetitive use • Who / Group / Role • Cyclical • Other occurrences of the term
  48. 48. Metadata Structures • Microformats • XRD / XRI - iTags • Common Tag Format
  49. 49. Pulling it all Together
  50. 50. InfoCloud Solutions, Inc. - 2010 URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud

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