Simplifying Facebook Commerce

•

9 likes•3,045 views

This is the presentation Jonathan Cook (valtech's Head of New Media) gave at the eCommerce Expo this year. The presentation is about Facebook Commerce.

Technology Business

SIMPLIFYING FACEBOOK COMMERCE
HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

Putting the customer
at the heart of
planning and the
tools and techniques
that enable
F-Commerce

AGENDA

WHO AM I?

ORIFLAME

WHY FACEBOOK COMMERCE?

CUSTOMER CENTRIC PLANNING

MEASUREMENT

THINGS I HAVEN’T COVERED

GLOBAL MUSCLE
– LOCAL BRAINS
Global

$100 M
1500 EMPLOYEES
18 OFFICES
8 COUNTRIES

ORIFLAME

€1,316M

FOUNDED 1967

60 COUNTRIES

UK SINCE 1970

3M CONSULTANTS

ORIFLAME BEAUTY STORE
HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE

CONCEPT TO DELIVERY

REGISTERED CONSULTANT STORES

DIRECT SALES TO NETWORK

CUSTOMER NEED

PILOT LAUNCH

Facebook Commerce
is eCommerce with
opportunities
magnified by social
leverage

WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

30 MILLION
ACTIVE USERS
IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM

$34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM

20 MILLION APP INSTALLATIONS PER DAY

350 MILLION MOBILE USERS

130 FRIENDS

SOURCE: FACEBOOK

117% ADDITIONAL AMOUNT A FAN WILL SPEND

“LIKE” 51% INCREASED CHANCE OF PURCHASE

30%-200% COMPANY REGISTRATION INCREASE

SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

LOCATION WHERE
CUSTOMERS
SPEND A LOT OF
TIME

INCREASES
PROBABILITY
OF “WORD OF
MOUTH” SALES

F-COMMERCE
INDUSTRY
ADOPTION IS
ACCELERATING

MOBILE
ADOPTION OF
FACEBOOK IS
INCREASING

Implementing
services which
make sense in a
social platform
setting

STORE THE ONLY OPTION?

R&D

CUSTOMER SERVICE

MARKETING

COMPONENTS

STORES OPEN GRAPH

DEALS LIKE

CREDITS OPEN GRAPH API

CHECK IN ADVERTISING

LOGIN MARKETING

BUT YOU STILL NEED TO CONSIDER…

PRODUCT SELECTION

HOSTING

PAYMENT

F8 (HTTP://WWW.FACEBOOK.COM/F8)

VISIT FACEBOOK.COM/VALTECHUK
JONATHAN.COOK@VALTECH.CO.UK

EXHIBITING AT STAND 201

What's hot

Komercia Deck DemodayGusTavo Moreno

Komercia Pitch Deck - jan 2020GusTavo Moreno

E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...E-Commerce Berlin EXPO

Why your Business Needs Mobile AppM4LB Digital Marketing Agency

Client PresentationKatoosh.com LLC

Go Mobile with C1stMaisha B. Hoye

Updated swot, tam, sam, som (1)MyNearBite

Swot, tam, sam, som presentationMyNearBite

DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech

What's hot (9)

Komercia Deck Demoday

Komercia Pitch Deck - jan 2020

E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...

Why your Business Needs Mobile App

Client Presentation

Go Mobile with C1st

Updated swot, tam, sam, som (1)

Swot, tam, sam, som presentation

DialogTech Digital Summit: Embracing Conversations in a Digital Landscape

Viewers also liked

Social commerceNVISH Solutions

The History of F-commerce: How Facebook is changing online retailSustainly

social commercetumetr1

Ogilvy on Facebook CommerceOgilvy Consulting

Social Commerce PresentationLinusG

7 Facebook Commerce startegies for brandsKuliza Technologies

Viewers also liked (6)

Social commerce

The History of F-commerce: How Facebook is changing online retail

social commerce

Ogilvy on Facebook Commerce

Social Commerce Presentation

7 Facebook Commerce startegies for brands

Similar to Simplifying Facebook Commerce

OfferSavvy Pitch Deck Oct 2014Justin W. Boggs

Pump B2B_Internet_Marketing by We School StudentsWelingkar Institute Mumbai

Everything You Need to Know to Master Omni-Channel CommerceJirafe

Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptWahibNadeem

Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptdivakarn8

Viral marketing strategies and advertising strategies for social networksViệt Long Plaza

Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet

Digital Dealer Conference 10 Integrated Social Media MarketingRalph Paglia

Digital Dealer 10; Integrated Social Media MarketingRalph Paglia

Five by Five Social Commercefivebyfive

DOCS integrated social media marketing v3Ralph Paglia

5 Factors Affecting Mobile In-app Monetization_MobileDay2017Loan Lala

Conversion Marketing StrategyAppFolio

Fynd pitch deckTech in Asia

Social Media ROIV3 Integrated Marketing

Building A Revenue Generating Social Network For You LlcBolerotech

Shoppable Social Kush Unadkat

Facebook Remarketing - The Essential Knowledge BaseMix Digital Marketing Agency

Viral marketing advertising strategies for social networks presentationHasnain Baber

Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin

Similar to Simplifying Facebook Commerce (20)

OfferSavvy Pitch Deck Oct 2014

Pump B2B_Internet_Marketing by We School Students

Everything You Need to Know to Master Omni-Channel Commerce

Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt

Viral marketing strategies and advertising strategies for social networks

Growth hacking: how to use analytics to create kickass marketing strategies

Digital Dealer Conference 10 Integrated Social Media Marketing

Digital Dealer 10; Integrated Social Media Marketing

Five by Five Social Commerce

DOCS integrated social media marketing v3

5 Factors Affecting Mobile In-app Monetization_MobileDay2017

Conversion Marketing Strategy

Fynd pitch deck

Social Media ROI

Building A Revenue Generating Social Network For You Llc

Shoppable Social

Facebook Remarketing - The Essential Knowledge Base

Viral marketing advertising strategies for social networks presentation

Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...

Recently uploaded

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer

Slack Application Development 101 Slidespraypatel2

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

Artificial Intelligence: Facts and MythsJoaquim Jorge

What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j

GenCyber Cyber Security Day PresentationMichael W. Hawkins

IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge

The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia

Automating Google Workspace (GWS) & more with Apps Scriptwesley chun

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Recently uploaded (20)

Scaling API-first – The story of a global engineering organization

Axa Assurance Maroc - Insurer Innovation Award 2024

Slack Application Development 101 Slides

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Artificial Intelligence: Facts and Myths

What Are The Drone Anti-jamming Systems Technology?

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

GenCyber Cyber Security Day Presentation

IAC 2024 - IA Fast Track to Search Focused AI Solutions

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Automating Google Workspace (GWS) & more with Apps Script

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Powerful Google developer tools for immediate impact! (2023-24 C)

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Advantages of Hiring UIUX Design Service Providers for Your Business

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Breaking the Kubernetes Kill Chain: Host Path Mount

🐬 The future of MySQL is Postgres 🐘

Simplifying Facebook Commerce

1. SIMPLIFYING FACEBOOK COMMERCE HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

2. Putting the customer at the heart of planning and the tools and techniques that enable F-Commerce

3. AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED

4. GLOBAL MUSCLE – LOCAL BRAINS Global $100 M 1500 EMPLOYEES 18 OFFICES 8 COUNTRIES

5. ORIFLAME

6. ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS

7. ORIFLAME BEAUTY STORE HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH

8. WHY FACEBOOK COMMERCE?

9. Facebook Commerce is eCommerce with opportunities magnified by social leverage

10. FACEBOOK ACTIVE USER TIMELINE

11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

12. 30 MILLION ACTIVE USERS IN THE UK SOURCE: WWW.SOCIALBAKERS.COM

13. $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM

14. 20 MILLION APP INSTALLATIONS PER DAY 350 MILLION MOBILE USERS 130 FRIENDS SOURCE: FACEBOOK

15. SOURCE: ME

16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND “LIKE” 51% INCREASED CHANCE OF PURCHASE 30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

17.

18. DRIVES E-COMMERCE TRAFFIC GROWTH

19. LOCATION WHERE CUSTOMERS SPEND A LOT OF TIME

20. DRIVES LOYALTY SALES

21. INCREASES PROBABILITY OF “WORD OF MOUTH” SALES

22. F-COMMERCE INDUSTRY ADOPTION IS ACCELERATING

23. MOBILE ADOPTION OF FACEBOOK IS INCREASING

24. CUSTOMER CENTRIC PLANNING

25. Implementing services which make sense in a social platform setting

26. STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING

27. CONCEPT GENERATION

28. INSPECT AND ADAPT