Designing Around People             October 10th 2012
Jonathan Cook                @valtech                #ComeToJUMP
 Why design around people? Facebook hype How do I rethink my business?
WHY DESIGNAROUNDPEOPLE?
The Internet Is Being Rebuilt Around People
Our understanding of humans is increasing
Internal Purposes                       35                                                      Increased speed access    ...
External Purposes & Suppliers                       30% Median improvement                                                ...
Customer Related Purposes                       25% Median improvement                                                    ...
Facebook Hype
WE ADAPT THE WAYS    WE WORK WITH          EXISTING  TECHNOLOGY, TO     NEW MEDIUMS
IS THIS     PARTY GOING TOBE SOCIAL?
IS THIS     PARTY GOING TOBE SOCIAL?
MANY LIGHTWEIGHTINTERACTIONS    OVER TIME.
Time to get heavyLove                           Time
HOW DO I RETHINK      MYBUSINESS?
People as an innovation lensDegree of value add                       High                       Med                      ...
MINIMUMMARKETABLE  FEATURES
Many lightweight interactions over time
Pop-Up: Shop / Page / Catalogue / Offer / Event   Open Graph   Payment   Scalable   Cloud based   Multi channel   Co...
QUESTIONS
REFERENCES PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch ROB...
Thank you
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
Simplifying Facebook: Designing Around People
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Simplifying Facebook: Designing Around People

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Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach. This session will introduce the idea of ‘social by design’ and discuss the methodology and platforms that you can use to simplify and monetise from your social media relationship, with real life examples of Facebook commerce and multichannel social integration.This is the presentation Valtech's Jonathan Cook gave at JUMP 2012.

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Simplifying Facebook: Designing Around People

  1. 1. Designing Around People October 10th 2012
  2. 2. Jonathan Cook @valtech #ComeToJUMP
  3. 3.  Why design around people? Facebook hype How do I rethink my business?
  4. 4. WHY DESIGNAROUNDPEOPLE?
  5. 5. The Internet Is Being Rebuilt Around People
  6. 6. Our understanding of humans is increasing
  7. 7. Internal Purposes 35 Increased speed access Increased speed 30 to internal experts% Median improvement of access to knowledge 25 Increased employee Increased successful satisfaction 20 innovation Reduced Decreased travel costs time to market 15 Increased revenue 10 Reduced opex Reduced communication costs 5 0 0 20 40 60 80 100 % of respondent companies benefiting through Social Business technologies
  8. 8. External Purposes & Suppliers 30% Median improvement Increased satisfaction of suppliers, partners, external experts 25 Reduced travel costs Increased speed of access 20 Reduced time to market Increased to knowledge satisfaction 15 Increased successful innovation of externals Reduced Reduced product development costs communication 10 Increased revenue costs Reduced supply chain costs 5 0 0 10 20 30 40 50 60 % of respondent companies benefiting through Social Business technologies
  9. 9. Customer Related Purposes 25% Median improvement Decreased travel costs Increased customer 20 Reduced time to market Increased customer awareness satisfaction Increased 15 customer Increased successful innovation Reduced market costs consideration 10 Increased revenue Reduced support costs Increased customer conversion + loyalty 5 0 0 10 20 30 40 50 60 70 % of respondent companies benefiting through Social Business technologies
  10. 10. Facebook Hype
  11. 11. WE ADAPT THE WAYS WE WORK WITH EXISTING TECHNOLOGY, TO NEW MEDIUMS
  12. 12. IS THIS PARTY GOING TOBE SOCIAL?
  13. 13. IS THIS PARTY GOING TOBE SOCIAL?
  14. 14. MANY LIGHTWEIGHTINTERACTIONS OVER TIME.
  15. 15. Time to get heavyLove Time
  16. 16. HOW DO I RETHINK MYBUSINESS?
  17. 17. People as an innovation lensDegree of value add High Med Low Low Med High Degree of newness
  18. 18. MINIMUMMARKETABLE FEATURES
  19. 19. Many lightweight interactions over time
  20. 20. Pop-Up: Shop / Page / Catalogue / Offer / Event Open Graph Payment Scalable Cloud based Multi channel Costs buttons
  21. 21. QUESTIONS
  22. 22. REFERENCES PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed
  23. 23. Thank you

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