7 Facebook Commerce startegies for brands


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This research presentation talks about the different Facebook commerce strategies that are being used by brands to engage their world

Published in: Business, Technology

7 Facebook Commerce startegies for brands

  1. 1. 7 Facebook commerce strategies for brands June 2011 1
  2. 2.  Facebook StoresE-commerce stores on Facebook. Focused onbringing the store experience on Facebook 2
  3. 3. Facebook Store Brand: Tide  PnG’s detergent’s brand’s Facebook store  Ensures a full shopping experience on Facebookhttps://apps.facebook.com/pgsc_tide/ 3
  4. 4. Facebook Store Brand: Coca Cola  Coca Cola sells its merchandize on Facebook from its Facebook storehttps://partner.microsoft.com/global/Partner 4
  5. 5. Facebook Store Brand: JC Penny  Full Facebook store with viral features to help customers promote the products in their networkhttp://apps.facebook.com/shopjcpenney/?a uth=yes 5
  6. 6.  Group buying on Facebook StoresFacebook stores unlock deals when a setnumber of people bid upon it 6
  7. 7. Group buying on Facebook stores Brand: W Hotels  Group buy store on Facebook. Unlocks deals when a fixed number of people decide to purchase it 7
  8. 8. Group buying on Facebook stores Brand: Skoda  The Auto brand ran a campaign where each ‘like’ reduced the cost of the car by 1 Euro until somebody bought ithttp://www.facebook.com/Generous.Skoda ?sk=app_145560445477650 8
  9. 9. Group buying on Facebook stores Brand: Sears  Group buying campaign where a deal went live when it received enough ‘likes’http://www.facebook.com/sears?sk=app_17 6530869027147 9
  10. 10.  Exclusive offers on Facebook StoresFacebook stores give exclusive offers to attractand engage their Facebook fans 10
  11. 11. Exclusive offers on Facebook Brand: Nine West  Fanstore for exclusive offers for Nine West fanshttp://www.facebook.com/ninewest?sk=app _134790966535193 11
  12. 12. Exclusive offers on Facebook Brand: Pantene  Sold exclusive products to Facebook fans from the F-store before it hit the retail stores 12
  13. 13.  Fb connect for network recommendationsBrand allow users to connect with theirFacebook account on their sites to leveragerecommendations 13
  14. 14. Fb connect for network recommendations Brand: Amazon  Amazon’s Facebook page shows product recommendation for people in your networkhttps://www.amazon.com/gp/yourstore/face book/personal?ie=UTF8&ref_=pd_fb_ys 14
  15. 15. Fb connect for network recommendations Brand: Tripadvisor  The brand’s homepage shows the map of all the places in the world, the users Facebook network has beenwww.tripadvisor.com 15
  16. 16. Fb connect for network recommendations Brand: Levis  Levis Friend’s store shows users the jeans models recommended by their friends and other peoplehttp://store.levi.com/ 16
  17. 17.  Shop and tellBrand use social plugins to help users spreadtheir shopping experiences 17
  18. 18. Shop and Tell Tool: Tip from me  A social plugin that helps customers tell their friends about the on site purchasing experience and get deals, rewards in returnwww. tipfrom.me 18
  19. 19. Shop and Tell Tool: Swipely  Swipely integrates with your card information to notify people in your network about your purchases.  It also shows what is happening at the places you shop as a shopping feed.http://www.swipely.com 19
  20. 20. Shop and Tell Tool: Pay with a Tweet  Brand selling content or products in exchange of recommendations via Tweet or Facebook updateshttp://www.paywithatweet.com/ 20
  21. 21.  Facebook check in dealsBrands are using Facebook check in deals to runcampaigns, give discounts and drive loyalty 21
  22. 22. Facebook check-in deals Brand: Gap  Gap used Facebook check in deals to give free jeans to the first 10, 000 check ins and discounts to the rest of the customers who checked in their storeshttp://www.facebook.com/event.php?eid=1 59056334132258 22
  23. 23. Facebook check in deals Brand: Mazda  The auto brand gave 20% discount on the car for people who checked in with Facebook deals in their storeshttp://socialcommercetoday.com 23
  24. 24.  In store F-commerceBringing the Facebook experience to retail stores 24
  25. 25. In store F-commerce Brand: Diesel  Diesel installed devices in trial rooms where people could share their pics with Diesel gears with their Facebook friendshttp://www.allfacebook.com/diesel-cam- brings-facebook-to-the-fitting-room- 25
  26. 26. In store F-commerce Brand: Coca Cola  Coca Cola installed a real life ‘like’ button in Coca Cola Village that sent ‘likes’ to the users’ Facebook account by scanning their wristbands.http://facebook- studio.com/gallery/submission/coca- 26
  27. 27. 7 F-commerce strategies for brandsFacebook storeGroup buying on Facebook stores On Facebook commerceExclusive offers on FacebookFb connect for networkrecommendations On site FacebookShop and Tell commerceFacebook check in deals On store FacebookIn-store F-Commerce Commerce
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