This whitepaper provides evidence that the internet has entered a third phase in its evolution and is currently being rebuilt around people. Significant evolutionary change usually provides opportunities for innovation, both incremental and disruptive.
Whilst people orientated systems are benefiting both applications designed for B2B and B2C users, this whitepaper focuses predominantly on use of applications integrated with Facebook as a business channel. Whilst some companies have seen huge success with their Facebook initiatives, others have stalled. This whitepaper provides evidence and tactics to successfully monetise the Facebook channel.