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    Dior0 Dior0 Presentation Transcript

    • My weakness...is architecture. I think of my work as ephemeral architecture, dedicated to the beauty of the female body. Christian Dior
    • History History  Founded in 1946 by the designer Christian Dior  Headquartered in Paris, France  However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac  Biggest Hit of today’s fashion world
    • Consumers Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity. hobby some consumers have
    • Competitors Competitors to the House of Dior include, among many, the fashion houses of Chanel, Yves Saint Laurent, Gucci, Versace, Prada
    • Employees 551179 employees includes people working from production to management.
    • Media Media support has played a huge and positive role at Dior. existed for years the company has become very recognizable. It was promoted by various glossy magazines, events with celebrities, high profile advertising campaigns. The stronger advertisement show Dior effectively which makes the women interested in this product. In the advertisement, the perfume's bottle is shinning for the promotion, TV advertisement is one of the useful ways, internet is another useful ways, and the advertisement of Dior is usually present in the internet. The advertisement have improved the product.
    • Ownership and shareholdings At the end of 2010, the only declared major shareholder in Christian Dior S.A. was Groupe Arnault SAS, the family holding company of Bernard Arnault. The group's control amounted to 69.96% of Dior's stock and 82.86% of its voting rights. The remaining shares are considered free float Christian Dior S.A. held 42.36% of the shares of LVMH and 59.01% of its voting rights at the end of 2010. Arnault held an additional 5.28% of shares and 4.65% of votes directly.
    • Conclusion  Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.  Christian Dior continues to be the domination of the Fashion Industry.
    • the end