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  • 1. Mobilizing <Client Name>.com Company Name
  • 2. Stats and Facts 70 60 50 40 Users in Millions 30 Active Users Claimed user 20 10 0 Source: IAMAI Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Company Name
  • 3. Stats and Facts About 1 in 3 business travelers have posted reviews online of places they’ve been. Company Name
  • 4. Stats and Facts Mobile usage during Mobile 0% 42% check-in 60% People thru mobile Others use Mobile during Travel .Around 60% of travelers use mobile phone for their flights/hotel related informationand 70% of them use mobile phone phone for Check-in hotels and flights. Company Name Source: Think-insights with Google
  • 5. Stats and Facts46% of Leisure and 68% of business travelers watch travel-related onlinevideos. Among them, 68% are thinking about a trip and out of those 70% arechoosing a destination. Company Name Source: Think-insights with Google
  • 6. Business objectives MATERIALI- RETENTION EXPANTION ZATION Change Modify Best Deals & Comparison Bookings Untapped Market App with Launcher Mobile Ticketing Social Media Notifications Wish-list Mobility Sharing & Dreaming Exploration Playfulness / coolness Calendar Integration Rewards Company Name
  • 7. Experiential Goals Consumer Quick access Experience Value Design Booking Usability Localized/ Personalized Friends Seamless web Sharing / Activities experience Recommendations Anytime Anywhere Find-ability Playfulness Wish-list Coolness Company Name
  • 8. Difference Existing Experience Mobilized Experience Booking flights, hotels, trains |  Key stress on Planning | Packages | offers | Packages Travel Experience Holiday Package / hotels Search  Specific to Current location & User choices / wish No Personalization  Favorite holidays, wish list, reminders. Passive usage of social aspect  Deep social integration.  Playfulness for longer engagement  Mobile app (Shortcut with notifications) for User Retention Company Name
  • 9. 5 Stages of Travel Company Name Source: Think-insights with Google
  • 10. Planning & Booking Snow Beach Time Cost Booking Distance Brewing Comparison Booking Travel Plan Company Name
  • 11. Planning & Booking Personalized Deals, As per User’s 2 Taps to Location, wish- compare priceslist, Likes, History & 3rd to choose. etc. Self identified Source Location Company Name
  • 12. Planning & Booking Package details & price. User choice to add package/booking in wish-list or share with friend’s & social networkEasy comparison / selection of Packages with important info. Company Name
  • 13. Experience Tour & Back Taxi Airport Hotels Rewards Map home Booking / flight Status Customer Support Cancellation / Modifications Company Name
  • 14. Experience Check-in tickets, able to Itinerary: User be used withneed not to carry established every print out. ecosystem. These could be used in offline mode as well. Company Name
  • 15. Sharing & Dreaming User’s Wish-list Deeply integrated where he can social networks tocollect his dreams spread the dreams in terms ofdeals, packages, P laces etc. Company Name
  • 16. What Next …• Spreading Dreams by sharing video, images through <Client Name>.com• Add Playful experience to keep user coming back and explore it.• Adopting upcoming trends of Mobility• Incorporating competitive social networking trends which suits yatra.com• Integration with mobile calendar, reminders etc. Company Name