2. Stats and Facts
70
60
50
40
Users in Millions
30 Active Users
Claimed user
20
10
0
Source: IAMAI
Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Company Name
3. Stats and Facts
About 1 in 3 business travelers have
posted reviews online of places they’ve
been.
Company Name
4. Stats and Facts
Mobile usage during Mobile
0%
42% check-in
60% People thru mobile
Others use Mobile
during Travel
.
Around 60% of travelers use mobile phone for their flights/hotel related information
and 70% of them use mobile phone phone for Check-in hotels and flights.
Company Name Source: Think-insights with Google
5. Stats and Facts
46% of Leisure and 68% of business travelers watch travel-related online
videos. Among them, 68% are thinking about a trip and out of those 70% are
choosing a destination.
Company Name Source: Think-insights with Google
6. Business objectives
MATERIALI-
RETENTION EXPANTION
ZATION
Change Modify Best Deals & Comparison
Bookings Untapped Market
App with Launcher
Mobile Ticketing Social Media
Notifications
Wish-list Mobility
Sharing & Dreaming
Exploration Playfulness / coolness
Calendar Integration
Rewards
Company Name
7. Experiential Goals
Consumer
Quick access Experience
Value Design
Booking
Usability
Localized/ Personalized
Friends Seamless web
Sharing / Activities experience
Recommendations Anytime Anywhere
Find-ability Playfulness
Wish-list Coolness
Company Name
8. Difference
Existing Experience Mobilized Experience
Booking flights, hotels, trains | Key stress on Planning | Packages |
offers | Packages Travel Experience
Holiday Package / hotels Search Specific to Current location & User
choices / wish
No Personalization Favorite holidays, wish list, reminders.
Passive usage of social aspect Deep social integration.
Playfulness for longer engagement
Mobile app (Shortcut with
notifications) for User Retention
Company Name
9. 5 Stages of Travel
Company Name Source: Think-insights with Google
10. Planning & Booking
Snow
Beach
Time Cost Booking
Distance
Brewing
Comparison Booking
Travel Plan
Company Name
11. Planning & Booking
Personalized
Deals, As per
User’s 2 Taps to
Location, wish- compare prices
list, Likes, History & 3rd to choose.
etc. Self identified
Source Location
Company Name
12. Planning & Booking
Package details &
price. User choice
to add
package/booking
in wish-list or
share with
friend’s & social
network
Easy comparison
/ selection of
Packages with
important info.
Company Name
13. Experience
Tour & Back
Taxi Airport Hotels Rewards
Map home
Booking / flight Status
Customer Support
Cancellation / Modifications
Company Name
14. Experience
Check-in
tickets, able to
Itinerary: User be used with
need not to carry established
every print out. ecosystem.
These could be
used in offline
mode as well.
Company Name
15. Sharing & Dreaming
User’s Wish-list Deeply integrated
where he can social networks to
collect his dreams spread the dreams
in terms of
deals, packages, P
laces etc.
Company Name
16. What Next …
• Spreading Dreams by sharing video, images
through <Client Name>.com
• Add Playful experience to keep user coming back
and explore it.
• Adopting upcoming trends of Mobility
• Incorporating competitive social networking
trends which suits yatra.com
• Integration with mobile calendar, reminders etc.
Company Name
