The document proposes three concepts for packaging powdered milk for children. Concept 1 features a transparent plastic container with an opening mechanism, level indicators to encourage drinking, and a stacking design. Concept 2 is shaped like a milk bottle with an alarm to remind children to drink and a built-in measuring spoon. Concept 3 is a simple modern design with an adjustable height and directions for easy opening and refilling. All concepts aim to make powdered milk engaging and easy for children to use independently.

1. Transcend Package Design By: Abhishek Sahu Sneha Patel Medha Yadav Information and Digital Design National Institute of Design

2. Concept 1 Shape Side Perspective Front Back Top 13 cm 9 cm 9 cm 10 cm Material used:- Transparent colored plastic with air bubbles (4mm thick)

3. Concept 1 Mechanism (Feature 1) The above figure shows the opening and closing mechanism of the jar. Slide the lid to open the jar. Lift the lid along with the bottle to close the jar. It will automatically be closed on lifting. Normally we tilt the bottle or jar to take powder of liquid out of it. The slant given solves the problem making it easy to take any kind of liquid or powder easily out of the jar. Open Close Lift

4. Concept 1 Game (Feature 2) The interactive game provided behind the jar checks the activity level of the kid. The nine circles having LED’s will glow randomly for a second or a fraction of it. The kid has to touch the glowing LED at that moment when it glows. The score bar will increase and decrease according to the speed of reflex of the kid. The level bar can be used to set the glowing frequency of the LED. The higher the level, the faster the speed and vice versa. The level is labeled according the consumption of the powder in the bar. It will explain the kid that he can jump the level further only if he has consumed the required amount of powder. The manufacturing of the game is very economical as far as electronics are concerned, totally feasible and the size will resemble a normal ATM card.

5. Concept 1 Stacking Side Top The shape of the container is designed keeping in mind the stacking during transportation. A pair of container can be placed in opposite direction as shown in the illustration to consume less space.

6. Concept 2 Shape Side Front Top Perspective 15 cm 9 cm 11 cm Apart from the normal containers, it is interactive , usable and functional . It provokes the feeling of having milk with powder in a child. Material used:- Plastic (3mm thick)

7. Concept 2 (Feature 1) Time to drink milk Time to drink milk It also contains an in built alarm clock which tells the child that its time to drink milk. The alarm can be set by the mother. The interface to set the alarm will be on the back side of the container. The alarm can be a music or a song addressing the child to drink milk. (Feature 2) Apart from alarming it also gives the necessary amount of powder for a glass of milk. The spoon as shown in the figure is sufficient for a glass of milk.

8. Concept 2 Mechanism Illustration 1 Illustration 2 Illustration 3 Top view Side view The design allows the amount of powder to fall in the spoon. The action will be actuated by the time set in the alarm clock.

9. Concept 2 Re-fill pack The simplest, unique and disposable pack is striking which entices the child. The mouth of the pack will be sealed, airtight and additional rings or ribbons can be added to adorn or lift the pack. Material used:- Plastic coated paper.

10. Concept 3 Shape Top Front, side, back Material used:- Plastic (3mm thick) The design yet simple gives the modern look to the container. It also has a good grip The dotted line indicates the inner side of the container. It is designed to avoid the unnecessary blockage of powder in the corners. The shape at the bottom is given for aesthetic reasons. 15 cm 8 cm

11. Concept 3 Adjustable jar (Feature 1) As the level of the powder goes down it becomes difficult to take it out by spoon. So by reducing the height of the jar the same task can be performed conveniently. It is ergonomically easy and consumes only required space on the kitchen shelf. To open the lid move it anticlockwise while to remove the upper part of the jar move it clockwise. Opposite directions avoids the accidental opening of the jar while the powder is still there.

12. Concept 1 Re-fill Pack Front Side Plastic cap Material used:- Plastic coated thick paper

13. Colors used can be altered and customized according to the type and color of powder. The color used here are just for the aesthetics.

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