Publicis Beijing
Personal Information
Organization / Workplace
Publicis BeijingLocation
Singapore SingaporeOccupation
Head of Planning at Publicis BeijingIndustry
Advertising / Marketing / PR
About
Over the past 20 years in marketing and communications, I've dealt with fairly complex and diverse issues at work - aggressive environmental lobbies, strict government regulations, pressures of stiff competition, finding customers for new product concepts, helping brands mean more to their customers. I always ask "why", and "how can we do it differently and better"? Whether it's in public relations, branding and advertising, or promotions and events, I strive to combine strategic and creative thinking to solve business problems. And nothing gives me a greater rush than helping teams arrive at breakthrough ideas through insight and inspiration. I love working in multi-cultural teams, a...