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Oddroad – Be MobileSolution Proposal                                  1
Facts & Trends – Mobile Ad Revenue Projection Rest of World                                      2010                     ...
Stats and Facts                           70                           60                           50                    ...
Stats and Facts                              About 1 in 3 business travelers have                              posted revi...
Stats and Facts                          Mobile usage during Travel                    0%                                 ...
Stats and Facts46% of Leisure and 68% of business travelers watch travel-related onlinevideos & browse pictures. Among the...
Experiential Goals   Consumer                                                                    Experience    Value     Q...
5 Stages of Travel                                      Find / Explore                                      / Friends     ...
Oddroad explore                                             Pictorial                                         representati...
Explore – Panorama exp                   Mobilitas
Second level – relevant parameters only                                            Result Listing of                      ...
Finding ExperienceFocused Search with FeaturedPlaces, opportu nity for ads as      well.                      Mobilitas
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Mobile solution proposal

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Mobile solution proposal

  1. 1. Oddroad – Be MobileSolution Proposal 1
  2. 2. Facts & Trends – Mobile Ad Revenue Projection Rest of World 2010 2011 2015 APAC Significant projected increase Europe in mobile advertising presents an opportunity to create new monetization mechanisms.North America 0 2000 4000 6000 8000 Million USD Mobilitas
  3. 3. Stats and Facts 70 60 50 40 Users in Millions 30 Active Users Claimed user 20 10 0 Source: IAMAI Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Mobilitas
  4. 4. Stats and Facts About 1 in 3 business travelers have posted reviews online of places they’ve been. Mobilitas
  5. 5. Stats and Facts Mobile usage during Travel 0% 42% check-in 60% People thru mobile Others use Mobile during Travel . Around 60% of travelers use mobile phone for their flights/hotel related information and 70% of them use mobile phone phone for Check-in hotels and flights. Mobilitas Source: Think-insights with Google
  6. 6. Stats and Facts46% of Leisure and 68% of business travelers watch travel-related onlinevideos & browse pictures. Among them, 68% are thinking about a trip and out ofthose 70% are choosing a destination. Mobilitas Source: Think-insights with Google
  7. 7. Experiential Goals Consumer Experience Value Quick access Design Localized/ Usability Personalized Friends Seamless web Sharing / Activities experience Recommendations Anytime Anywhere Find-ability Playfulness Wish-list Coolness Mobilitas
  8. 8. 5 Stages of Travel Find / Explore / Friends Phase 2 Mobilitas Source: Think-insights with Google
  9. 9. Oddroad explore Pictorial representation is Landing Page of interesting, engaging, Oddroad, gives users quick to understand choice to select the and decide what usertype of destination he loves. Below count loves to explore. shows how many place Just swipe left and are to explore andright to see the types of places Mobilitas
  10. 10. Explore – Panorama exp Mobilitas
  11. 11. Second level – relevant parameters only Result Listing of selected options. Easy Parametersat second level or advance searchafter selection of the type of places Mobilitas
  12. 12. Finding ExperienceFocused Search with FeaturedPlaces, opportu nity for ads as well. Mobilitas

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