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Alfred Hermida - Wikifying the CBC
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Alfred Hermida - Wikifying the CBC


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  • 1. Wikifying the CBC
    Alfred Hermida, Assistant professor
    Amanda Ash, Graduate student
    UBC Graduate School of Journalism
  • 2. About the project
    Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software
    Partnership between media organization, journalism school and state funding agency
    Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media
  • 3. The Canadian context
    CBC as “a corporate Titanic on the verge of capsizing”
    Raboy, 1996
    Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance”
    Silverstone, 2007
    Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web”
    Beatty, 1998
    Online strategy to be “the most important and popular source of Canadian news, information and entertainment content”
    Galipeau, 2006
  • 4. Why CBC Radio 3
    Mandate to promote Canadian culture through emerging technologies to reach Canadians
    Award-winning service described as the “virtual community for the nation’s independent culture”
    Whyte, 2004
    Social and collaborative media features promoted on its existing website
    CBC Radio 3 “among the country’s best kept web-based secrets”
    Belanger & Andreche, 2009
  • 5. The development of the Canadian Music Wiki
  • 6. Creating the wiki
    Work at CBC in Vancouver with the Radio 3 web team
    Investigate wiki software
    Envision the design and collaborative features to include at launch
    Develop outreach and community plan
  • 7. Wiki design
  • 8. Discussion: Technology
    Tap collective intelligence of the audience
    Issues of resources/funding
    CBC as the facilitator of content, rather than creator of content
  • 9. Discussion: Content/community
    Balance openness with editorial checks and balances
    Critical mass of contributors
    Existing base of ‘power users’ of CBC Radio 3
  • 10. Discussion: Culture
    Open and collaborative approach of CBC Radio 3
    Mandate to support and promote Canadian culture
    Music as a social experience
  • 11. Discussion: Economics
    Funding innovation at time of cutbacks
    Journalism schools as a catalyst for media innovation
    Teaching hospital model of professional education
  • 12. Limitations
    Wiki not yet launched
    Canadian context
    Personal bias
  • 13. Conclusion
    • Innovate at the edges
    • 14. Minimise editorial risk
    • 15. Minimise financial cost
    • 16. Radio as an online collaborative experience
  • Thank you
    @hermida –
    @amandaash –