1. Wikifying the CBC Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism

2. About the project Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software Partnership between media organization, journalism school and state funding agency Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media

3. The Canadian context CBC as “a corporate Titanic on the verge of capsizing” Raboy, 1996 Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance” Silverstone, 2007 Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web” Beatty, 1998 Online strategy to be “the most important and popular source of Canadian news, information and entertainment content” Galipeau, 2006

4. Why CBC Radio 3 Mandate to promote Canadian culture through emerging technologies to reach Canadians Award-winning service described as the “virtual community for the nation’s independent culture” Whyte, 2004 Social and collaborative media features promoted on its existing website CBC Radio 3 “among the country’s best kept web-based secrets” Belanger & Andreche, 2009

5. The development of the Canadian Music Wiki

6. Creating the wiki Work at CBC in Vancouver with the Radio 3 web team Investigate wiki software Envision the design and collaborative features to include at launch Develop outreach and community plan

7. Wiki design

8. Discussion: Technology Tap collective intelligence of the audience Issues of resources/funding CBC as the facilitator of content, rather than creator of content

9. Discussion: Content/community Balance openness with editorial checks and balances Critical mass of contributors Existing base of ‘power users’ of CBC Radio 3

10. Discussion: Culture Open and collaborative approach of CBC Radio 3 Mandate to support and promote Canadian culture Music as a social experience

11. Discussion: Economics Funding innovation at time of cutbacks Journalism schools as a catalyst for media innovation Teaching hospital model of professional education

12. Limitations Wiki not yet launched Canadian context Personal bias

14. Minimise editorial risk

15. Minimise financial cost