Alfred Hermida - Wikifying the CBC
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Alfred Hermida - Wikifying the CBC






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    Alfred Hermida - Wikifying the CBC Alfred Hermida - Wikifying the CBC Presentation Transcript

    • Wikifying the CBC
      Alfred Hermida, Assistant professor
      Amanda Ash, Graduate student
      UBC Graduate School of Journalism
    • About the project
      Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software
      Partnership between media organization, journalism school and state funding agency
      Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media
    • The Canadian context
      CBC as “a corporate Titanic on the verge of capsizing”
      Raboy, 1996
      Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance”
      Silverstone, 2007
      Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web”
      Beatty, 1998
      Online strategy to be “the most important and popular source of Canadian news, information and entertainment content”
      Galipeau, 2006
    • Why CBC Radio 3
      Mandate to promote Canadian culture through emerging technologies to reach Canadians
      Award-winning service described as the “virtual community for the nation’s independent culture”
      Whyte, 2004
      Social and collaborative media features promoted on its existing website
      CBC Radio 3 “among the country’s best kept web-based secrets”
      Belanger & Andreche, 2009
    • The development of the Canadian Music Wiki
    • Creating the wiki
      Work at CBC in Vancouver with the Radio 3 web team
      Investigate wiki software
      Envision the design and collaborative features to include at launch
      Develop outreach and community plan
    • Wiki design
    • Discussion: Technology
      Tap collective intelligence of the audience
      Issues of resources/funding
      CBC as the facilitator of content, rather than creator of content
    • Discussion: Content/community
      Balance openness with editorial checks and balances
      Critical mass of contributors
      Existing base of ‘power users’ of CBC Radio 3
    • Discussion: Culture
      Open and collaborative approach of CBC Radio 3
      Mandate to support and promote Canadian culture
      Music as a social experience
    • Discussion: Economics
      Funding innovation at time of cutbacks
      Journalism schools as a catalyst for media innovation
      Teaching hospital model of professional education
    • Limitations
      Wiki not yet launched
      Canadian context
      Personal bias
    • Conclusion
      • Innovate at the edges
      • Minimise editorial risk
      • Minimise financial cost
      • Radio as an online collaborative experience
    • Thank you
      @hermida –
      @amandaash –