Alfred Hermida - Wikifying the CBC

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Alfred Hermida - Wikifying the CBC

  1. 1. Wikifying the CBC<br />Alfred Hermida, Assistant professor<br />Amanda Ash, Graduate student<br />UBC Graduate School of Journalism<br />
  2. 2. About the project<br />Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software<br />Partnership between media organization, journalism school and state funding agency<br />Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media<br />
  3. 3. The Canadian context<br />CBC as “a corporate Titanic on the verge of capsizing”<br />Raboy, 1996<br />Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance”<br />Silverstone, 2007<br />Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web”<br />Beatty, 1998<br />Online strategy to be “the most important and popular source of Canadian news, information and entertainment content”<br />Galipeau, 2006<br />
  4. 4. Why CBC Radio 3<br />Mandate to promote Canadian culture through emerging technologies to reach Canadians<br />Award-winning service described as the “virtual community for the nation’s independent culture”<br />Whyte, 2004<br />Social and collaborative media features promoted on its existing website<br />CBC Radio 3 “among the country’s best kept web-based secrets”<br />Belanger & Andreche, 2009<br />
  5. 5. The development of the Canadian Music Wiki<br />
  6. 6. Creating the wiki<br />Work at CBC in Vancouver with the Radio 3 web team<br />Investigate wiki software<br />Envision the design and collaborative features to include at launch<br />Develop outreach and community plan<br />
  7. 7. Wiki design<br />
  8. 8. Discussion: Technology<br />Tap collective intelligence of the audience<br />Issues of resources/funding<br />CBC as the facilitator of content, rather than creator of content<br />
  9. 9. Discussion: Content/community<br />Balance openness with editorial checks and balances<br />Critical mass of contributors<br />Existing base of ‘power users’ of CBC Radio 3<br />
  10. 10. Discussion: Culture<br />Open and collaborative approach of CBC Radio 3<br />Mandate to support and promote Canadian culture<br />Music as a social experience<br />
  11. 11. Discussion: Economics<br />Funding innovation at time of cutbacks<br />Journalism schools as a catalyst for media innovation<br />Teaching hospital model of professional education<br />
  12. 12. Limitations<br />Wiki not yet launched<br />Canadian context<br />Personal bias<br />
  13. 13. Conclusion<br /><ul><li>Innovate at the edges
  14. 14. Minimise editorial risk
  15. 15. Minimise financial cost
  16. 16. Radio as an online collaborative experience</li></li></ul><li>Thank you<br />@hermida – http://reportr.net<br />@amandaash – http://theindiefiles.com<br />

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