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Network for PR and Society launch presentation


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Presentation at the launch of London College of Communication's 'Network for Public Relations and Society', 28th January 2014

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Network for PR and Society launch presentation

  1. 1. Network For Public Relations and Society
  2. 2. Tonight 1. Welcome: Simon Collister and Sarah RobertsBowman, LCC, UAL 2. Dr Scott Anthony, University of Cambridge 3. Dr Paul Rennie, Central St Martins, UAL 4. Drinks and Tom Eckersley Exhibition
  3. 3. Introducing: Network For Public Relations and Society January 2014
  4. 4. Overview 1. 2. 3. 4. 5. Origins PR and Society Vision & Aims Delivery Next Steps
  5. 5. 1. Origins
  6. 6. Origins: UAL Media Vision • Ensure sustainable future • Deliver satisfied graduates with great jobs • Achieve world class research and innovation • Attain international significance
  7. 7. What’s the Network about? • Fluid network acting as hub for range of academic and industry focused projects and research • Particular focus on societal aspects of PR • Initially supported by contracted teaching staff, wider network of academics and industry partners NETWORK IMAGE
  8. 8. 2. PR and Society
  9. 9. What is PR and Society?
  10. 10. Building on LCC’s uniqueness • LCC played central role in the history and evolution of communication as a social endeavour • Continues practical and theoretical engagement with communication as a social function • Unique material heritage of communications in society through its archives and collections ECKLERSLEY POSTER
  11. 11. 3. Network Vision & Aims
  12. 12. Vision • The Network aims to be an international leader in studying public relations from a social perspective and reclaiming the field from dominant managerial paradigms • This will be achieved by bringing together scholars and practitioners to collaborate on a range of research, events, publications and projects designed to understand public relations’ wider societal significance and bring about changes in the way it is conceived and practised
  13. 13. Aims • • • • • • • To become a hub for research excellence in public relations and society To build and support a sustainable network for research and practice around public relations and society To act as a centre for developing, hosting and facilitating discussions around public relations and society, through workshops, visiting speaker programmes, conferences, policy and training events and publishing working papers To secure research funding from major UK and international sources To scope content and demand for a Masters in the Social History of Public Relations To identify, develop and build links with other UAL colleges and staff particular focus on UAL archives and curation To identify and establish a network of wider academic and practitioner communities both nationally and internationally
  14. 14. 4. Delivery
  15. 15. Delivering the Vision 1. Conferences 5. Network building 2. Seminars/Workshops 6. Visiting speakers 3. Research 7. Working papers 4. Consultancy projects 8. Creation of MA
  16. 16. 1. PR, Posters and British Society • Draw on material archives at LCC and further afield to explore visual communications’ role in early PR • Particular focus on posters and their role in development of modern British society • Potential for archive mapping project
  17. 17. 2. Barriers and Challenges for PR • ‘What is it Good For? Barriers and Challenges for Application of Public Relations Research’ • Pan-European project lead by Prof. Oyvind Ihlen at University of Oslo • Will explore what role PR scholarship plays in shaping PR practice
  18. 18. 3. PR and Activism • Seminar series exploring PR and activism/social change • Aiming to rethink how we understand PR based on activist practice and experiences; drawing on wider scholarly fields • For further development
  19. 19. 5. Next Steps
  20. 20. Where next? 1. Focus on delivering initial projects above 2. Identify academic mentors within or outside UAL to advise on and guide development of network 3. Continue to build the network in relevant directions 4. Bring in funding to support ongoing and new projects
  21. 21. How you can help… 1. Get involved in getting projects off the ground 2. Become or suggest a network mentor 3. Suggest network members – particularly in the areas of British social history and social change/activism 4. Help us get more money… institutional grants; private sources; etc
  22. 22. Questions?