eHIPP Rounds eHealth Market Research presentation


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UBC's eHealth Strategy Office, Faculty of Medicine
Authors: Liz Heathcote and Lana Newton

Published in: Health & Medicine, Business
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eHIPP Rounds eHealth Market Research presentation

  1. 1. eHIPP RoundseHealth Market Research Liz Heathcote Lana Newton
  2. 2. Contents• Introduction• Current reporting on eHealth field• Results of our market research• Existing and planned UBC Courses• Questions and Discussion
  3. 3. Introduction and Background eHealth education at UBC
  4. 4. eHealth Landscape• Review of literature, particularly: – eHealth landscape and future – job prospects for graduates – HI competencies – existing programs
  5. 5. eHealth landscapeSince 2001, Canadian focus primarily on electronic health records. $1.6-billion has been spent from federal funds, to build nationally compatible systems and platforms In a study of electronic health record adoption among 11 wealthy nations, Canada ranked last in physician utilization at 37%. Canada Health Infoway: en/about-infoway/news/media-roomCanadian public health care sector isworth more than $150 billion per year
  6. 6. eHealth landscapeBC health system faces “cost pressures from changing demographics;shortages in health human resources; growing costs of managingchronic diseases…”Leitch et al. “Leveraging Information Technologies…” B.C. has invested approximately $146 million in eHealth projects to “bring lab results, diagnostic scans, medication histories, and electronic Rx online ...” Gov’t News Release at 2009/2008HSERV0101-001697.htm President Obama has allocated $2 billion for HIT infrastructure: • $36-40B - electronic health record adoption • $118M - workforce development.
  7. 7. Job market pros• “Ahead of the curve career”*• Current Canadian workforce of 32,540 needs to increase by 6,320 - 12,330 by 2014^• eHealth is becoming central to health services, thus need: o healthcare workers who know why/ when/ how eHealth tools; o healthcare IT specialists; o health administrators & consultants with IT & clinical workflow skills and knowledge; o researchers in ehealth, human factor or technology-based research.*U.S. News & World Report, Dec 2008^ Health Informatics and Health Information Management — Human Resources Report (Nov 2009)
  8. 8. Job market cons• Temporary, project-based positions• Lag in prediction to realization of job availability• Difficulty finding positions• Difficulty locating reliable salary information
  9. 9. Job descriptions• COACH’s HI professions matrix from ‘emerging professional’ to ‘master’ at nalism/core_competencies.htm• UK Health Informatics Career Framework (HICF) (
  10. 10. Existing ProgramsClinical
  11. 11. Potential Student Survey• Not sure of longevity and “mainstream”ness of eHealth• Not sure of value• Peripheral understanding• More interested in certificates or specializations
  12. 12. Potential Student Survey
  13. 13. Potential Student Survey
  14. 14. Student Survey - motivations
  15. 15. Student Survey - barriers
  16. 16. Student Survey - Topics Topic Areas for Postgraduate eHealth/ HI Study 14m. Legal, security, privacy issues 14l: Change Management 14k. Project Management 14j: Future Trends 14i: Genomics and bioinformatics 14h: Clinical robotics 14g. Clinical Support Systems 14f: Health Care Systems14e. Role and benefits of ICT in health 14d: Telehealth 14c. Health care sector 14b: History & development 14a: Data and databases 0 10 20 30 40 50 60 70 80 Very important (4) Important (3) Somewhat Important (2) Not at all important (1)
  17. 17. Potential Employers Who did we interview?• Average years in career: 12 +• Range: less than 5 years to 25 years
  18. 18. If you could create an eHealth Masters Grad, who would it be?
  19. 19. Potential Employer Interviews: Preliminary Conclusions• eHealth has increasingly large impact on healthcare• There is a lag in uptake of eHealth because the field needs more professionally trained:
  20. 20. So??• Still defining structures, the field itself• eHealth & HI suffering from a low profile• Existing health science/ medical graduates• applied eHealth skills• program evaluation skills• Clinical vs IT vs business• How does this match with your experience/ needs?
  21. 21. eHealth education at UBC• Undergraduate – IHHS302, medical program redesign• Postgraduate – Research Methods in eHealth• High School – summer camps• Web 2.0 in eHealth likely from September• Professional Development – eHIPPs, short courses specific to health profession/ cultural context
  22. 22. Questions? Liz Lana