This document outlines strategies used by the Department of Modern Languages at the University of Texas at Arlington to double their M.A. student enrollment in one year. They targeted recruitment of undergraduate students through on-campus events and personalized outreach. Prospective students were informed about degree programs, scholarships, graduate teaching assistantships providing tuition remission, and career opportunities. The department also implemented a bridge program allowing undergraduates to take up to three graduate courses and maintained close advising relationships with enrolled students. They plan future recruitment expansion and program improvements based on student surveys.
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Strategies for Recruitment in the Humanities
1. Strategies for Recruitment in the
Humanities: How We Doubled Our
Enrollment in One Year
Amy M. Austin
Assistant Professor of Spanish
and Graduate Advisor
Department of Modern Languages
University of Texas at Arlington
amaustin@uta.edu
3. M.A. in Modern Languages with a Concentration in
French (36 hours)
M.A. in Modern Languages with a Concentration in
Spanish (36 hours)
Graduate Certificate in French (18 hours)
Graduate Certificate in Spanish (18 hours)
4. Graduate Teaching Assistantships*
GTA I – Assists in two courses each
semester
GTA II – Teaches two courses per semester
*GTAs are eligible for in-state tuition.
5. •Bart Lewis Memorial Scholarship
-Full-time graduate students, 12 credit
hours at UTA, 3.0 GPA (up to $1000)
•Tony Litsey Memorial Scholarship
-Graduate MODL-Spanish, 9 graduate
Spanish credit hours with a 3.5 GPA (up
to $1000)
6. Presentations in sophomore-, junior-, and
senior-level classes
Letters to outstanding students
GradChat
Letters and emails to alumni
On-campus recruiting events
Graduate Student Test Drive, organized
and sponsored by the Dean’s Office of the
College of Liberal Arts
7. Local high schools
Letters
Recruitment events
Brochures
Local colleges and universities
Letters
Brochures
8. Education
• Public and Private Schools
• Bilingual Education
• College Professor
Government
• Armed Forces
• Civil Service / Foreign Service
• Court Interpreter
• FBI or National Security Agent
• Immigration Officer / Customs
Tourism / Hospitality
• Airline Services
• Hospitality Industry
Business and Commerce
• Banking / Finance
• Bilingual Sales/Customer Support
• Bilingual Marketing
• Consulting
• Human Resources
• International Relations
• Importing / Exporting
Translation / Interpretation
Health Care Services
Arts / Media / Entertainment
• Journalism / Broadcasting
• Editing / Publishing
9. Inquiry: In-person meeting
Follow-up emails catered to the students’ interests
or concerns
Personalized email on behalf of the Department
after acceptance
Follow-up emails until the student in enrolled at UT
Arlington
In-person and Skype advising
In-person meetings at least once a semester to track
progress and increase retention.
10. Qualifications:
Completed at least 24 hours at UTA with a GPA of
3.0 in all courses and 3.25 in the last 30 hours.
Completed the four required core courses in the
French or Spanish major (GPA 3.5).
Completed at least two additional junior- or senior-
level courses in either French or Spanish (GPA
3.5)
Letters of recommendations (3) from graduate
faculty.
11. Students take up to three graduate courses (9
hours, one per semester) that count for both
their B.A and their M.A
.
If students maintain a minimum of 3.0 in their
graduate courses, they are invited to apply to the
graduate program.
If students do not maintain a minimum of 3.0 in
their graduate courses, the courses only count
toward the completion of their B.A.
12. Professional Development
Departmental orientations for newly
admitted students
Receptions with faculty
Workshops with the graduate advisor
Conference presentations
Life/work/school balance
Exam-taking strategies
Developing relationships with your
professors
13. Future Plans
Departmental-level response to online
graduate survey
Summer classes
Changes in class times
Increase online and hybrid classes (?)
Courses in translation, interpreting, and
Spanish for the professions
14. Future Plans
Increase community outreach
Saturday sample classes/workshops on
campus or at local libraries.
Open class hours for the community.
Presentations and workshops at local
high schools, colleges, and
universities.