как в Ibm понимают экономику знаний 2009


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как в Ibm понимают экономику знаний 2009

  1. 1. Collaboration at IBM Suzanne Erez IP Counsel, Israel, IBM Israel © 2006 IBM Corporation 2009
  2. 2. 2 © 2009 IBM Corporation
  3. 3. Culture of Innovation 5 Nobel 8 National Medals 5 National 6 Turing Laureates of Technology Medals of Science Awards 21 Members in Over 300 59 Members in 10 Inductees in National Academy Professional National Academy National Inventors of Sciences Society Fellows of Engineering Hall of Fame AAAS ACM ACS APS AVS ECS IOP IEEE OSA 3 © 2009 IBM Corporation
  4. 4. 4 © 2009 IBM Corporation
  5. 5. CEO’s talk about Innovation Top CEO business priority: “Growth driven by innovation” A new IP marketplace and economy is emerging The idea has become the product Increased competition for ideas Strong, global intellectual property systems encourage innovation 5 © 2009 IBM Corporation
  6. 6. innovation: how? new forms of collaboration CEOs: Sources of new ideas and innovation Business partners Employees (general population) Customers Sales or service units Consultants R&D (internal) Competitors Other Associations, trade groups, conference boards Think tanks Academia Internet, blogs, bulletin boards 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% “We have...today a lot more capability and innovation in the [competitive] marketplace...than we [could] try to create on our own.” IBM Institute for Business Value, CEO Study 2006 6 © 2009 IBM Corporation
  7. 7. The Innovation Landscape Products can be made anywhere / Ideas can move instantly around the world Collaboration is of increasing importance Capital and raw materials, while important, do not define competitive advantage Competitive advantage now lies in ideas, and the only way to protect ideas is through intellectual property laws Open Proprietary Multi-Party Developments Collaboration 1960 1990 2005 Knowledge Economy based on Industrial Age focused on collaborative innovation proprietary innovation Internet emerges - transition from industrial age to knowledge economy 7 © 2009 IBM Corporation
  8. 8. Changing IP Landscape For a Knowledge-Based Economy Proprietary Innovation Collaborative Innovation Income and Royalties Interoperability Proprietary Open A Spectrum of Collaboration and Competition IP-only Patent Patent Pledges Open Companies Assignments and Commons Standards 8 © 2009 IBM Corporation
  9. 9. Collaborative innovation – community-driven approach to problem solving Industry, academia, government collaboration – working across organizational boundaries Enabled by open standards and new IP practices Unites perspectives from various disciplines to accelerate technological advancement - multi-disciplinary skills may not reside in a single organization Global – draws resources that overcome geographic constraints The whole is greater than the sum of its parts 9 © 2009 IBM Corporation
  10. 10. IBM tools to predict technology and business trends - built through collaborative innovation Global Technology Outlook Global Innovation Outlook Identify emerging technology Start a dialog about innovation, trends significant to industry in business transformation and the next 3 - 7 years societal progress Has a direct influence on IBM’s Collaboration across a global technical strategy ecosystem of experts GIO 4.0: security and society, water and oceans 10 © 2009 IBM Corporation
  11. 11. Collaboratory Research Center Extending Research’s Influence and Reach - to extend research influence and reach out to the emerging geography and marketplaces 1. Center of collaborative research in focused research areas Focus on large societal, industrial and/or geographical issues Create collaborative research center based on a partnership with academic/industrial partners Lead and manage the group technically and functionally by leaders from IBM Research division 2. Opportunity to conduct in-market experiments Conduct in-market experiments, using technology based on IBM IP/Assets Lead into the pilot deployment of the solution in the geography, and harden the assets Take the asset, replicate it to other geographies partnering with IBM business units 3. Place for open collaboration Embrace open collaboration and standardization approach Include collaborative partners, as necessary to create industry eco system Use the center to attract talented technical resources and assets to IBM 11 © 2009 IBM Corporation
  12. 12. Innovation Jam 50000 40000 # of posted idea 30000 invest $100M in support of the top 10 ideas 20000 10000 0 12 © 2009 IBM Corporation
  13. 13. InnovationJam 2008 – Enterprises of the Future Built on insights from IBM’s CEO Study ► Built for change ► Customers as partners ► Globally integrated ► The planet and its people IBM’s Innovation Jam 2008 shows how far “crowdsourcing” has come ► During the 90-hour jammers • In 80 countries from over 1,000 companies across 20 industries • Created over 32,000 posts • Read roughly 1.5 million pages, averaging 76 pages per jammer 13 © 2009 IBM Corporation
  14. 14. IBM is preparing clients by helping to build a Smarter Planet Every human being, company, organization, city, nation, natural system and man-made system is becoming interconnected, instrumented and intelligent This is leading to new savings and efficiency - but perhaps as important, new possibilities for progress NEW INTELLIGENCE GREEN AND BEYOND Data exploding and in silos Limited resources I need insight… I need efficiency… SMART WORK DYNAMIC INFRASTRUCTURE New business and process demands Costly and inflexible I need to work smart… infrastructure I need to respond faster… 14 © 2009 IBM Corporation
  15. 15. Example: Smarter transportation systems City of Stockholm breaks gridlock with a smart road use management system What’s smart? • New, dynamic business model • Real-time traffic prediction • Technology to optically recognize cars in milliseconds • Real-time congestion tolling Smarter business outcomes • 25% reduction in traffic Fact: Cost of congestion in U.S. • 40,000 more citizens using public transportation system nears transportation $200 billion each year • Less noise pollution • 12% drop in carbon emissions 15 © 2009 IBM Corporation
  16. 16. Smarter Planet Seven ways to make the planet smarter 16 © 2009 IBM Corporation
  17. 17. Intellectual property will become one of the key geopolitical issues of the 21st century. Already, focus has begun to shift from protecting IP to maximizing intellectual capital, which is based on shared ownership, investment, and capitalization. 17 © 2009 IBM Corporation
  18. 18. 18 © 2009 IBM Corporation