Emerging Engagement Models -
Intersection of emerging technologies and
emerging economies

August 19, 2009
Silicon Valley ...
A Growing Opportunity
 "The first reason that business needs to engage is
 that the world is changing -- and with it marke...
The bottom ~70% of the
    world’s population
 represents +$5 trillion
   in spending power.


                           ...
The social utility
   of the internet
      will drive
technology business.


                             4
         S. G...
Understanding a Transformative Market:
“Emerging Communities”
   The convergence of business and ICT innovation has helped...
What We Heard from the Market about Tech
   After interviewing dozens of global practitioners and experts,
               ...
What We Heard from the Market about Business
     After interviewing dozens of global practitioners and experts,
         ...
Empower with Influencer Ecosystem
For a non-consumer enterprise, direct access to emerging communities is limited. It
 mus...
New Influencers, Models and Technology

   “Innovators”        “Incubators”              “Connectors”

          New Set o...
Ingredients for Business Model Development

   “Innovators”        “Incubators”              “Connectors”

          New S...
More Accessible, Elastic and Scalable ICTs
       “Innovators”         “Incubators”            “Connectors”

             ...
Technology in the Eco-system

 Uses FOSS to work with
 government, civil society, rural   Mobile platform for pre-paid    ...
Where in the World is
Free and Open Source
      Software?


                              13
          S. Goodman © 2009
Questions & Comments

 “Most companies continue to mistakenly assume that
 poor markets possess no value opportunities and...
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentation at SVMN
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentation at SVMN
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Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentation at SVMN

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"Emerging Engagement Models/ Lessons at the intersection of emerging technologies and emerging economies." Presented by Stephen Goodman to Silicon Valley Microfinance Network (SVMN) August 19, 2009.

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Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentation at SVMN

  1. 1. Emerging Engagement Models - Intersection of emerging technologies and emerging economies August 19, 2009 Silicon Valley Microfinance Network Stephen Goodman Head of Strategy & Research Global Communications, Corporate Marketing Sun Microsystems Inc. +1.617.513.7343 goodmanse@gmail.com stephen.goodman@sun.com 1 S. Goodman © 2009
  2. 2. A Growing Opportunity "The first reason that business needs to engage is that the world is changing -- and with it markets. Social entrepreneurs do not have all the answers, but they do see the world and markets differently, and the more innovative are experimenting with new business models that could potentially break out of their niches and help transform key elements of the global economy." Skoll Foundation and SustainAbility Growing Opportunity, Entrepreneurial Solutions to Insoluble Problems February 2008 2 S. Goodman © 2009
  3. 3. The bottom ~70% of the world’s population represents +$5 trillion in spending power. 3 S. Goodman © 2009
  4. 4. The social utility of the internet will drive technology business. 4 S. Goodman © 2009
  5. 5. Understanding a Transformative Market: “Emerging Communities” The convergence of business and ICT innovation has helped evolve donor-driven philanthropy into market-driven solutions Fletcher-Sun Collaboration Prahalad & Hart WRI Market's Cornell Future International Definition Development Community Connected Communities 1985 1990 1995 2000 2005 - - - - - - - - - - - - - - - - - 2025 Technology as a social utility over time 5 S. Goodman © 2009
  6. 6. What We Heard from the Market about Tech After interviewing dozens of global practitioners and experts, the following themes emerged: The booming People mobile want Open. infrastructure is Africa is the Resources don’t hotbed for lacking back- constrain the end entrepreneurial ICT innovation support spirit Competitors E-health and are using the BoP as a testing m-Banking are and big and will innovation explode within the next 5-10 years ground 6 S. Goodman © 2009
  7. 7. What We Heard from the Market about Business After interviewing dozens of global practitioners and experts, the following themes emerged: Business Boot Strap models are Trust by Early Stage Economics undergoing a participating in Investment Enabling meta- same has the most connections communities impact results in new morphosis services There is real long-term investment potential 7 S. Goodman © 2009
  8. 8. Empower with Influencer Ecosystem For a non-consumer enterprise, direct access to emerging communities is limited. It must connect to an influencer ecosystem of thought leaders, funders, companies, and innovators that support the base of economic activity, delivering innovative new ICT solutions. 8 S. Goodman © 2009
  9. 9. New Influencers, Models and Technology “Innovators” “Incubators” “Connectors” New Set of Audiences for Engagement Micro-enterprise Social-enterprise Tech-enterprise Focus on New Models for Economic Success Data Free and Open Cloud Computing Management Source Software 9 An Emerging Set of Technology Tools 9 S. Goodman © 2009
  10. 10. Ingredients for Business Model Development “Innovators” “Incubators” “Connectors” New Set of Audiences for Engagement Micro-enterprise Social-enterprise Tech-enterprise Focus on New Models for Economic Success Data Free and Open Cloud Computing Management Source Software 10 An Emerging Set of Technology Tools 10 S. Goodman © 2009
  11. 11. More Accessible, Elastic and Scalable ICTs “Innovators” “Incubators” “Connectors” New Set of Audiences for Engagement Micro-enterprise Social-enterprise Tech-enterprise Focus on New Models for Economic Success Data Free and Open Cloud Computing Management Source Software 11 An Emerging Set of Technology Tools Recognize that technology is not an end-solution but that appropriate AND innovative tools 11 help boost social, economic and civic activity in positive ways.
  12. 12. Technology in the Eco-system Uses FOSS to work with government, civil society, rural Mobile platform for pre-paid Delivers connectivity to rural development initiatives airtime popular w/ communities via Wi-fi remittances technology & digital storage Incubates mobile entrepreneurs, transforms Develops tech solutions via Delivers Internet, voice programming curricula w/ mobile devices for health, service in underserved towns FOSS in African universities government, enterprise for via local kiosks & SMEs emerging communities Open source, world-class Leading Kenyan telecom Microfinance-centric rolled out M-pesa, the largest Creates/sells affordable ICTs management information mobile banking services in for governments, NGOs and system Africa private enterprises to serve rural communities . To truly be innovative, integration of new models 12 is necessary in emerging communities
  13. 13. Where in the World is Free and Open Source Software? 13 S. Goodman © 2009
  14. 14. Questions & Comments “Most companies continue to mistakenly assume that poor markets possess no value opportunities and have yet to try to understand the possibilities of serving the markets they’re used to ignoring. Firms that do take the time appear to recognize that those at the base of the pyramid lack attention and capital, not ingenuity and aspiration. Thus, these firms have the potential to unlock future markets of immense scale and scope.” Stuart L. Hart Capitalism at the Crossroads 16 S. Goodman © 2009

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